On this page you will find information on how to work effectively with Sonoma County Tourism, how SCT operates, and some interesting facts about how the tourism industry benefits our economy.
"The perfect pitch: How to sing to the media"
We had college professor and National Geographic travel writer come do a master class on how to best pitch your story to travel media.
See how to talk to the media and present ideas about your business so travel writers will get your story out there.
"How to work with travel media"
Sonoma County Tourism hosted award-winning travel writer Megan Singleton to teach "How to work with travel writers." If you missed her sold-out seminars, don't despair. You can learn what you are doing right (being friendly but not overbearing), what you are doing wrong (not having any information for her, bad photos) and what you can start doing right away (hotels - why not throw in a breakfast so the travel writer writes about you, and not another restaurant?).
Because you make Sonoma County a desirable travel destination, we want you to be involved in our efforts of attracting more media, resulting in positive travel stories being generated worldwide.We need your help as we assist increasing number of journalists. In order to connect you, our partners, directly with writers who are visiting Sonoma County, we’re producing the Sonoma County Journalists Handbook, which will be available to qualified journalists.
This is your chance to showcase your business to an even larger number of journalists. Journalists who receive the handbook will contact you directly to redeem the offers. An offer can be a free wine tasting and tour, a 60 percent-off media rate for lodging, a free meal, or even 60 percent off a spa treatment. The choice of what to offer is yours. This is your chance to show journalists the best of what you offer.
Offers are submitted through the Partner Extranet. If you do not have a login, lost your password, or are not sure you have a member record, please email firstname.lastname@example.org. Please read: How to add your offer for the Journalist Handbook (pdf)
It's like speed dating, but with the entire Sonoma County Tourism team. You get five minutes to tell us about you, we get five minutes to ask questions.
Only 5 businesses participate in the hour-long meetings that help us learn about you and helps you learn about us. PIPs happen monthly and are free.
To sign up send an email to Kristin Treiber, email@example.com, or leave a message at 707-522-5813.
PIP Meeting Schedule for 2017 – All meetings run from 9AM – 10:30 AM
This page includes tutorial videos on how to update your member record on the Sonoma County Tourism Partner Extranet. For those of you unfamiliar with the term “extranet”, this is the place where your business information is shared exclusively with Sonoma County Tourism to promote your business.
The information you provide will be used to update your business profile listing on www.SonomaCounty.com. It will also be used for the Sonoma County Visitor Guide, various marketing programs, and for our sales efforts for meetings, group travel and weddings. And because we assist hundreds of journalists per year, we will use it to tell your story to travel and business media.
You can also download this handy User Guide (pdf), to help you through each step of the process.
If you would like to schedule training for the Partner Extranet, please contact Beth Snow at firstname.lastname@example.org or 707-522-5811.
Link to the Partner Extranet: sonoma.extranet.simpleviewcrm.com
User Guide (pdf), to help you through each step of the process includes how to add photos and video, special offers, description to showcase your business and more.
Video Tutorials: Partner Extranet
Logging on to the Extranet for the first time
How to initially log on to the Extranet, change your password and access your account information.
Account Details; Adding and Editing Contacts
How to access your business information and add or edit contacts.
Viewing Listings and Adding or Editing Amenities
View your listings, which refer to the page your business will display on. Also add and edit your business amenities.
Add and Edit Social Media, Images, and Video
Add Social Media links and manage photos and video that display with your listing.
Add and Edit Coupons or Deals
Create and update special offers made available to visitors on your business profile web page and in the “Deals” section of the website.
Update the Meeting Facilities tab
If you business hosts meetings, update your information for the Meetings and Group section of the Sonoma County website
Video Tutorials: How SCT Works For You
Meet the team at SCT and find out how we sell Sonoma County as America's premier wine, spa and coastal destination. New tutorials being added regularly - check back often!
How Tourism Benefits Our Economy
Certified Tourism Ambassador Progam
Sonoma County Tourism lauched the Certified Tourism Ambassador program to train front-line employees and volunteers in the hospitality industry. Learn more.
DMAI - 2013 Digital & Mobile Marketing Toolkit free download.
Find current and annual events in the Sonoma County Calendar of Events.
Other Printed Materials
Beer, Cider, Spirits Maps
Economic Development Board
Regional Parks Map
Membership, Outreach & Environmental Education
Sonoma County Parks
Sonoma Marin Cheese Trail Map
Tomales Bay Foods
2080 Lakeviile Highway
Petaluma, CA 94954