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Resources and Training

Who is Sonoma County Tourism

On this page you will find information on how to work effectively with Sonoma County Tourism, how SCT operates, and some interesting facts about how the tourism industry benefits our economy.

"The perfect pitch: How to sing to the media" 

We had college professor and National Geographic travel writer come do a master class on how to best pitch your story to travel media. 

See how to talk to the media and present ideas about your business so travel writers will get your story out there.

Watch Andrew Nelson's training on our Vimeo channel.

 

"How to work with travel media"

Sonoma County Tourism hosted award-winning travel writer Megan Singleton to teach "How to work with travel writers." If you missed her sold-out seminars, don't despair. You can learn what you are doing right (being friendly but not overbearing), what you are doing wrong (not having any information for her, bad photos) and what you can start doing right away (hotels - why not throw in a breakfast so the travel writer writes about you, and not another restaurant?).

Watch video and learn how to work with travel media.

 

Submit an Offer for the New Journalist Handbook

Because you make Sonoma County a desirable travel destination, we want you to be involved in our efforts of attracting more media, resulting in positive travel stories being generated worldwide.We need your help as we assist increasing number of journalists. In order to connect you, our partners, directly with writers who are visiting Sonoma County, we’re producing the Sonoma County Journalists Handbook, which will be available to qualified journalists.

This is your chance to showcase your business to an even larger number of journalists. Journalists who receive the handbook will contact you directly to redeem the offers. An offer can be a free wine tasting and tour, a 60 percent-off media rate for lodging, a free meal, or even 60 percent off a spa treatment. The choice of what to offer is yours.  This is your chance to show journalists the best of what you offer.

Offers are submitted through the Partner Extranet.  If you do not have a login, lost your password, or are not sure you have a member record, please email bsnow@sonomacounty.com. Please read: How to add your offer for the Journalist Handbook (pdf)

 

Partner Information Program: Meet the SCT staff

It's like speed dating, but with the entire Sonoma County Tourism team. You get five minutes to tell us about you, we get five minutes to ask questions.

Only 5 businesses participate in the hour-long meetings that help us learn about you and helps you learn about us. PIPs happen monthly and are free.

To sign up send an email to Kristin Treiber, ktreiber@sonomacounty.com, or leave a message at 707-522-5813.

 

Updating your Business Profile on the Sonoma County Tourism Partner Extranet

This page includes tutorial videos on how to update your member record on the Sonoma County Tourism Partner Extranet.  For those of you unfamiliar with the term “extranet”, this is the place where your business information is shared exclusively with Sonoma County Tourism to promote your business.

The information you provide will be used to update your business profile listing on www.SonomaCounty.com.  It will also be used for the Sonoma County Visitor Guide, various marketing programs, and for our sales efforts for meetings, group travel and weddings.  And because we assist hundreds of journalists per year, we will use it to tell your story to travel and business media.

You can also download this handy User Guide (pdf), to help you through each step of the process.

If you would like to schedule training for the Partner Extranet, please contact Beth Snow at bsnow@sonomacounty.com or 707-522-5811.

 

Do you need access to your member record?  Email Beth Snow at bsnow@sonomacounty.com.
Did you lose your password? 
We can reset it for you.  Email marketing@sonomacounty.com.

 

New Partner Extranet 4.0 is Live

We are very excited about the launch of the new Partner Extranet 4.0.  The new interface will increase functionality and make it easier to update your information and respond to sales leads. A few things included are drag-and-drop to add photos, streamlined forms where you provide business information, as well as better navigation throughout the extranet.

August 23-24, 2016, training: Training will be provided by the Simpleview experts. Each workshop is 1 ½ hours training, with ½ hour lab. See the schedule and register for a session here.

Link to the Partner Extranet: sonoma.extranet.simpleviewcrm.com

 

How to Update your Member Record for your Business Profile

 

User Guide (pdf), to help you through each step of the process includes how to add photos and video, special offers, description to showcase your business and more.

Video Tutorials: Partner Extranet

Logging on to the Extranet for the first time
How to initially log on to the Extranet, change your password and access your account information.


Account Details; Adding and Editing Contacts
How to access your business information  and add or edit contacts.


Viewing Listings and Adding or Editing Amenities
View your listings, which refer to the page your business will display on.  Also add and edit your business amenities.


Add and Edit Social Media, Images, and Video
Add Social Media links and manage photos and video that display with your listing.

Add and Edit Coupons or Deals
Create and update special offers made available to visitors on your business profile web page and in the “Deals” section of the website.

Update the Meeting Facilities tab
If you business hosts meetings, update your information for the Meetings and Group section of the Sonoma County website

 

How to respond to a sales lead

 

 

Video Tutorials: How SCT Works For You

Meet the team at SCT and find out how we sell Sonoma County as America's premier wine, spa and coastal destination. New tutorials being added regularly - check back often!

Selling Sonoma County Around the World
How SCT promotes weddings
How SCT is funded
Sonoma County Business Improvement Area
Testimonials on working with SCT

How Tourism Benefits Our Economy

BrandUSA and Sonoma County Tourism
Tourism Pays for Sonoma County
All Sonoma County Partner videos can be found on http://vimeo.com/sctb/videos

Certified Tourism Ambassador Progam

Sonoma County Tourism lauched the Certified Tourism Ambassador program to train front-line employees and volunteers in the hospitality industry. Learn more.

 

 

Other Resources

DMAI - 2013 Digital & Mobile Marketing Toolkit free download.

Find current and annual events in the Sonoma County Calendar of Events

Other Printed Materials

Beer, Cider, Spirits Maps
Francesca Schott
Project Coordinator
Economic Development Board
707-565-7222
francesca.schott@sonoma-county.org
http://edb.sonoma-county.org/

Regional Parks Map
Indio Coffelt
Membership, Outreach & Environmental Education
Sonoma County Parks
707.565.3777
Indio.coffelt@sonoma-county.org
http://parks.sonomacounty.ca.gov/

Sonoma Marin Cheese Trail Map
Tomales Bay Foods
2080 Lakeviile Highway
Petaluma, CA 94954
PH: 707-789-9433
http://cheesetrail.org/

Sonoma County Farm Trails
P.O Box 452
Sebastopol, CA 95473
Susan Zemanek
Office Administrator
farmtrails@farmtrails.org
http://www.farmtrails.org/