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News and Events

SCT keeps you updated with the monthly Tourism Update, Visitors Chronicle, presentations from our annual meeting and Trends in Tourism conference, and SCT events.

Celebrate National Tourism Week, May 7-13, 2017, with Sonoma County - TOURISM CARES.

Sonoma County Tourism and the Sonoma County Lodging Association have joined together to provide a variety of volunteer opportunities for local lodging and tourism business groups to give back to the community. Help us show Sonoma County some love, and sign up here for a volunteer opportunity and show that TOURISM CARES. For more information, contact Amy Crabb, executive director, Sonoma County Lodging Association, at 707-888-3598 or acrabb@live.com.

Annual Report 2016 and Marketing Plan 2017




Schedule for Partner Information Presentations 2017

To sign up send an email to Kristin Treiber, ktreiber@sonomacounty.com, or leave a message at 707-522-5813.

All meetings run from 9AM – 10:30 AM
January 19th
March 30th
May 11th
June 15th
August 31st
September 14th
October 19th
December 7th


Tourism Update and Visitors Chronicle

The Tourism Update includes industry news, marketing opportunities and programs available from SCT. The Visitors Chronicle focuses on the latest industry highlights and upcoming events throughout the county, and is sent to chambers/visitors bureaus, hotels/inns, restaurants, wineries, spas and others. If you're not receiving the Tourism Update or Visitor Chronicle, send us an email to marketing@sonomacounty.com with your contact information and the newsletter you want to receive and we'll sign you up. Here is the latest news:

Tourism Update - June 2017
Visitors Chronicle - May 2017

Visitors Chronicle - Feb 2017
Tourism Update - Feb 2017
Visitors Chronicle - Jan 2017
Tourism Update - Dec 2016

Tourism Update - Aug 2016
Visitors Chronicle - May 2016
Visitors Chronicle - March 2016
Tourism Update - Feb 2016


Sustainability Updates

sustainability and water resources for tourism businesses


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