Sonoma County Tourism launched the Certified Tourism Ambassador program to train front-line employees and volunteers in the hospitality industry. The goal is to improve visitation by inspiring front-line hospitality employees and volunteers to work together to turn every visitor encounter into a positive experience. Please read this visitor blog post to hear about impressive "SONOMA-STYLE SERVICE".
Invest in your professional development and earn your CTA designation in this compelling, interactive four-hour class followed by a one-hour open book test. This prestigious designation will follow you throughout your career as you renew annually by attending key Sonoma County events and networking with your peers.
Enroll today and bring a friend. Learn more about the program and sign up for a class at www.CTANetwork.com.
Upcoming 2014 Classes:
July 16th at Sonoma County Tourism Office 8:30am-12:30pm
July 17th at Sonoma County Tourism Office 8:30am-12:30pm
Aug 5th at Sonoma County Tourism Office 1:00pm-5:00pm
Aug 6th at Sonoma County Tourism Office 8:30am-12:30pm
Sept 18th at Sonoma County Tourism Office 1:00pm-5:00pm
Sept 19th at Sonoma County Tourism Office 8:30am-12:30pm
Oct 13th at Sonoma County Tourism Office 1:00pm-5:00pm
Oct 14th at Sonoma County Tourism Office 8:30am-12:30pm
Nov 10th at Sonoma County Tourism Office 1:00pm-5:00pm
Nov 11th at Sonoma County Tourism Office 8:30am-12:30pm
Dec. 8th at Sonoma County Tourism Office 1:00pm-5:00pm
Dec. 9th at Sonoma County Tourism Office 8:30am-12:30pm
If you are interested in receiving more information, please email us at email@example.com.
To sign up to to www.ctanetwork.com/ login with your username and password and go to "calendar"/ "access events".
Earn Points: Each FAM trip is worth 30 points. (10 points x 3 attraction visits).
CTA Freebies and Discounts
We have been invited to Osmosis Spa for a great deal on Enzyme baths, Carneros Aviation, Soulstice Spa, and Sonoma Canopy Tours, and Pegasus Theater for a $10 admission. Remember to add an offer from your company too so we can come and visit you. Earn points for taking advantage of these offers.
Custom CTA Name Badges Now Available
You may now order your very own Name Badge from our local supplier.
Crown Trophy Petaluma
1350 Industrial Ave #A
Petaluma CA 94952
(707) 766-6820 Fax (707) 766-9482
REF: SCT/CTA badge
$6.00 per plus 8.25% tax
“I recently attended the classes for the CTA Program and found that the notebook materials are well organized and helpful in understanding the role we have in being ambassadors for the people coming into Sonoma County. My own business handles corporate groups for meetings and incentive programs – often for international visitors. The materials help me to know the amazing resources that are available for producing an elaborate, colorful and accurate proposal. The best part of the CTA Program is Mo McElroy, CIS, the Chief Sonomambassador, who is a delightful teacher in the classroom. Mo is able to highlight the important parts of the materials and include the diverse attendees in the interactive format which makes learning more successful. Her knowledge is extensive and is enlightened as the day continues. It could have been a crash course – but with Mo as the driver we were able to have a smooth approach and get a lot done in one day. The ongoing follow-up outside of class will help us to stay on the path for continuing education. I have several college degrees and a few professional certifications – I have attended seminars and taught seminars in over 20 countries – but I must commend this program since it is succinct and encourages the goal of becoming an ambassador and training people for the task. Thanks for making my job easier and more professional.” Sincerely, Jim Skiba, CIS, CMP
Sonoma County Tourism is seeking outgoing, personable, friendly volunteers to help interview travelers departing the Charles M. Schulz-Sonoma County Airport as part of an exciting and interesting research project. Get involved in this once-a-month survey today by contacting Hanna at firstname.lastname@example.org or by calling 707-522-5800 (ask for Hanna or Beth). You will also be eligible to earn CTA points by volunteering!
In the News:
"Tourism ambassadors welcome visitors to Sonoma County." Santa Rosa Press Democrat, July 10, 2013.
Wanting a glimpse of some of the attractions that draw tourists to Sonoma County, Brian Larsen visited long-fingered Lake Sonoma, then stopped by Alexander Valley’s Soda Rock Winery and Healdsburg’s new SHED restaurant and market.
Larsen, sales director at Bodega Bay Lodge, hopes his day in northern Sonoma County will prove useful when the guests at his coastal lodge want to know about “the ins and the outs of the county, and the secret places.”
“It’s always easier to recommend something when someone’s been there,” he said.
Larsen’s journey was part of a new training program launched by Sonoma County Tourism to help hospitality workers show their guests the best of Wine Country.
500th Certified Tourism Ambassador for Sonoma County
Congratulations to Randy Johnson of Getaway Adventures, the 500th Certified Tourism Ambassador for Sonoma County. The CTA program trains front-line tourism staff to make every visitor experience a positive one. Visitors - look for a CTA around Sonoma County for answers to your questions! Nice work Randy! (Pictured, L to R: Mo McElroy, Chief Sonomambassador; Steve Jaxon, Radio Host and CTA; Randy Johnson, CTA and Clark Wolf, CTA/SuperAmbassador and all-around Sonoma County food guy.)