In Sonoma County, tourism supports more than just 16,500 jobs and represents more than just $1.2 billion in spending from visitors. Tourism supports everything from restaurants to farmers, from grocery stores to local banks.

Sonoma County Tourism Bureau is a private, non-profit company that solely exists to market Sonoma County as a desirable overnight destination to travelers all over the world. Currently, more than 7 million people visit Sonoma County each year.

Discover ways to extend your business’ marketing reach. Together, we can promote Sonoma County as America’s premier wine, spa, and coastal destination.

SCTB needs your help to tell the rest of the world about your business. When we know about you, we shout it out through our sales and marketing channels.

How can we work together? Let us know if

• You operate a tourism-related business 
• You hold events
• You have a great story to tell
• You have meeting space

We market and sell Sonoma County

Our objective of bringing more overnight visitors to Sonoma County depends on our hospitality partners – you. This is how we take your message to potential travelers:

• Meetings:  With offices in Sonoma County, Sacramento, Chicago, and Texas, our sales team focuses on bringing groups nationwide to Sonoma County in the slower season and mid-week.
• Tour and Travel: The sales team interacts with tour operators worldwide to encourage them to bring their customers to Sonoma County.
• Leisure Traveler: The marketing and public relations team connects with potential travelers through advertising, public relations, and marketing programs that include a robust social media presence.

Connect with us

Visit the Partners page at SonomaCounty.com/partners. Here you’ll be able to

• Submit an event to the online calendar
• Submit an item for the quarterly What’s New press release that goes to thousands of journalists
• Submit hot deals and specials to support marketing campaigns
• Update your business listing

Contact the sales team at sales@sonomacounty.com in order to

• Learn more about our complimentary lead service
• Inform us who will be your “lead catcher,” the person in your business who will respond to business leads we send out

Participate in complimentary programs

• Tourism forums – Guest speakers discuss the latest information in the tourism industry
• Coffee klatches – Informal meetings where we can get to know more about each other
• Newsletters – Read and respond to opportunities listed in the Tourism Update, Visitors Chronicle, and Publicity Alert

Other opportunities include

• Advertising in the Official Sonoma County Visitors Guide and Map, reaching thousands of potential visitors each year
• Attending trade shows with our professional sales team
• Co-op advertising opportunities
• Hosting journalists: rooms, meals, activities, attractions
• Help us feed our interactive media outlets: Inside-Sonoma.com, twitter.com/insidesonoma, and facebook.com/sonomacountyca, and the monthly newsletter, Sonoma Insider
• Submit a Local Secret ­– Local Secrets on www.sonomacounty.com tells visitors your tips showcasing the best of Sonoma County.

Enhanced marketing opportunities

• Advertise in the Official Sonoma County Visitors Guide and Wine Map
• Sell rooms or tickets on SCTB’s booking engine
• List your restaurant on OpenTable

Contact us

• Marketing: marketing@sonomacounty.com
• Public and media relations: publicrelations@sonomacounty.com
• Sales: sales@sonomacounty.com
• General: info@sonomacounty.com
• 707-522-5800

 

Marketing Opportunities Printable PDF