Deadlines and Opportunities
March 22: Horizon Air Magazine Co-op Opportunity 
Horizon Air Magazine will be featuring Sonoma County in the May issue. You have an opportunity to advertise on the issue's Wine Country co-op page. This is being expanded to a two-page spread.
Horizon Air offers daily nonstop flights to Santa Rosa from Seattle, Portland, Los Angeles and Las Vegas. Reach more than 580,000 travelers throughout the West Coast that have an average household income of more than $103,000. These are prime customers who have the means and inclination to plan a wine country getaway, and to order wine.
This advertising co-op program provides you an affordable way to reach this audience. Your one-sixth page, four-color vertical ad (4.5" X 2.25") is part of a full page that promotes the wine country. The ad is $650 (net) - $765 including ad agency commission, and free reader response listing is included with your ad placement.
If you're interested in this opportunity respond by March 22 to Yael Kallin, (206) 441-5871, ext. 27, or ykallin@paradigmcg.com.
March 26: State Press Release Entries
California Travel and Tourism Commission is compiling information for a press release that touts family fun. We're looking to submit places and activities that the entire family will enjoy. E-mail your information to Tina Luster, tluster@sonomacounty.com, by March 26.
March 29: Get a Little Tom in Your Pocket
 SCTB will celebrate National Tourism Week (May 8-16) by participating in Spend Tom, a statewide campaign that shows how tourism dollars impacts local economies.
Last year, the California Travel and Tourism Commission selected Sonoma County to pilot the program, which rolls out statewide this year. Some $25,000 in $2 bills will be circulated in the local economy, stamped with the web address www.spendtom.com. Tourism impacts Sonoma County economy by more than $1.3 billion a year.
Businesses who want to participate by loading their cash register with Toms need to register with SCTB and declare how many Toms they want - $500 or $1,000. Deadline to register is March 29. E-mail marketing@sonomacounty.com and provide your business name, address and web address; contact person and phone number.
Details about locations to exchange currency will be revealed later. Make sure to register early!
Ongoing: We're Jazzed that Sonoma County Rocks
 Wine - or beer - and song. It's a subject touted by poets and troubadors. We want our visitors to know where they can enjoy the sounds of Sonoma County. Submit your nightlife/live music events at http://www.sonomacounty.com/ncal/index.php?com=submit. Make sure to select "Live Music" under "Event Categories." Questions? Contact Beth Snow, bsnow@sonomacounty.com.
Ongoing: Sign Up for Sonoma County Specials
What to see what more than 22,000 interested travelers receive from us? Get the complete picture by signing up for Sonoma County specials at http://www.sonomacounty.com/content/sonoma-county-specials. 
Travel Expectations of U.S. Adults Down Slightly
According to a recent survey (a nationally representative sample of 2,251 U.S. households), 56 percent of U.S. adults expect to take at least one trip primarily for leisure purposes during the next six months, down seven percentage points from last year.
This increase translates into an estimated 127 million U.S. adults who will take at least one leisure trip between February and July 2010, half of whom expect no change in the amount of money they are likely to spend for leisure travel services this year versus last.
Although stated leisure travel intentions are down, demand for leisure travel services remains elastic, thus travel service suppliers who develop and implement attractive promotional strategies will undoubtedly be rewarded for their creativity as consumers continue to demand excellent value for their travel dollars this summer.
Read more about it at http://blog.ypartnership.com/?p=299. Also, for more travel research and a glimpse at the numbers from California Travel and Tourism Commission, visit http://bit.ly/9PG2IF.
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