Statistics

Tourism and wine are big business in Sonoma County.

More than 7 million visitors come to Sonoma County annually, and overnight visitors spend $292 per day, less than half of which is spent on lodging.

In 2009 in Sonoma County...

• Visitor spending was $1.25 billion
• Total taxes collected: $79.6 million
• Tourism industry employment: 16,640 jobs

You can dowload these statistics in a one-page PDF here.
Information from Visit California / Dean Runyan and Associates "California Travel Impacts by County" annual report.

See how tourism dollars move through Sonoma County, from the visitor to the restaurant to the farmer to the tax collector with this short, and dare we say entertaining, video:

Tourism Pays for Sonoma County.

Here's some more good information for the dismal scientist in you:

• Sonoma County Tourism Indicators : Occupancy and Average Daily Rate 2007-2011 (PDF - 350K)
• County of Sonoma Economic Development Board
• California Travel and Tourism Commission Research from the CTTC includes build your own reports.
• Annual Tourism Report (PDF - 600K)
• Travel Industry Association of America