"Wine Flights" Campaign with Alaska Airlines and "Sonoma Sneakaway" for Northern California

Sonoma County Tourism Bureau is partnering with Alaska Airlines to bring more overnight business to Sonoma County during our slower period in quarters one and two. (January - June, 2012)

The program, which has seen success in other destinations, will focus on the Alaska Air inbound markets of Los Angeles, Seattle and Portland.

SCTB is also rolling out a campaign to local "drive markets" of Sacramento and San Francisco Bay Area, to bring more business to Sonoma County in quarters one and two.

The campaign will feature

• Dedicated web site from Sonoma County Tourism Bureau with specials
• Dedicated web site from Alaska Airlines (see www.alaskair.com/ski for a sample promotion with some California snow destinations) with some offers
• Email blasts from Sonoma County Tourism Bureau
• Advertising in these markets and travel show attendance to promote the campaign
• Public relations push from SCTB staff to media in Los Angeles, San Francisco, San Jose, Sacramento, Seattle and Portland
• Social media campaigns in these markets

Here's how to participate

Offer a lodging or other deal, good from January 16 to June 13 of 2012, that will cater to overnight guests coming from our drive markets and Alaska Airlines markets of Los Angeles, Seattle and Portland. The deal should be easy to book,attractive to overnight guests and trackable by you (we like to track return-on-investment as much as possible.)

If you have questions, please contact Beth Snow, Marketing Manager at bsnow@sonomacounty.com

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