Sonoma Sneakaway Information

Sonoma County Tourism Partners:

Sonoma Sneakaway is the off-season promotion for tourism-related businesses in Sonoma County.

The goal of the campaign is to bring overnight visitors to Sonoma County from late Jan. - early May, when overnight demand for rooms is lower than the summer and fall season.

Here are some quick facts about the program:

COST: The program is available, free of charge, to all tourism-related businesses within the Sonoma County Tourism Business Improvement Area, as well as non-lodging tourism-related businesses in the cities of Healdsburg and Sonoma.

TIMELINE: The campaign will began in the last week of January, and run through the middle of May.

PROMOTION: Sonoma Sneakaway is an integrated, multi-channel marketing campaign that targets potential overnight travlers in the San Francisco Bay Area and Sacramento, as well as West Coast cities served by Alaska Airlines. It will include paid advertising on radio, online banner and video ads, and out-of-home advertising (signs and video) as well as public relations and social media pushes from SCT. The campaign will be hosted on the special micro-site, www.sonomasneakaway.com.

HOW TO PARTICIPATE: In early January, SCT will send out emails to partners alerting them to register. OR - YOU CAN FILL OUT THE FORM RIGHT NOW. SEE BELOW TO START SNEAKAWAY... Partners can submit any special they choose. It is highly encouraged that partners choose a good package or offer, as those tend to get the most attention.

WHO CAN PARTICIPATE: Lodging, restaurants, wineries, tasting rooms, art galleries, activity providers, tour companies, spas, farmers, fisherwomen, golf courses, breweries... you get the idea. If you want to target visitors to Sonoma County, and you have something to offer, then you should consider putting something together.

HOW TO WRITE A GOOD SPECIAL: The success of your Sonoma Sneakaway special depends on YOU. Take some time to write a good description with a good title or headline, and be descriptive about what the traveler will experience. As the Mad Men like to say, "show, don't tell." For example: 

Romance on the Sonoma Coast - Stay two nights, get the third one free.
Come discover romance on the beautiful Sonoma Coast, with our special Sneakaway to Romance package. Stay two-nights in one of our deluxe rooms overlooking the gentle waves of the Pacific Ocean at Harlequin Cove, and the third night is free. The Sneakaway to Romance package includes free breakfast for two, a bottle of Sonoma County wine in your room and premium reservations at our award-winning restaurant, The Smooch Haus. Because our inn is so small and exclusive, not all dates will be available to book -- but we will do our best to make your stay the best it can be.

The Romantic Sonoma Coast Inn and Spa
123 Highway 1
Romanceville, Sonoma County, CA 95403
www.romanticsonomacoastinnspa.com
1-707-555-5555

To get started, fill out the form by January 21. Your special will appear on the site on January 28, or if submitted after Jan 21, it will appear 4 business days after you submit it.