coastal birds in Sonoma County

Communications Toolkit for Partners

Sonoma County Tourism provides a communications toolkit on this page for Sonoma County hospitality / tourism businesses, local chambers, cities and visitor bureaus.

Please contact us with questions at [email protected]


New Brand & Marketing Campaign "Life Opens Up"



The new brand is designed to connect with visitors through conveying the unique DNA that is Sonoma County. MMGY Global, the marketing agency who partnered with SCT, unveiled the brand at SCT's annual meeting on Aug 30, 2018. The brand campaign roll-out to visitors has begun in October 2018 and it includes targeted messaging, visuals and ads via all marketing channels: advertising, PR, social media, website, email and events.

  • Campaign landing page:
  • Social media hashtag for Instagram and Twitter: #LifeOpensUp
  • Brand pamphlet: download here
  • Brand research and presentation documents: download here