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Free Marketing Opportunities

Services from Sonoma County Tourism are free and available to any tourism-related businesses in Sonoma County. 

To learn more about each opportunity, click the links below.


Free Marketing Opportunities Include:


Paid Marketing Opportunities Include:



Submit Special Offers from your Business for Free Promotion

By submitting special offers from your business to our ongoing deals page, we promote these offers through paid advertising, social media outreach and public relations efforts. These specials do not have to be discounted, but can be value-added offers or a package promotionLearn how to submit your special offers here.

Each year, we promote these offers during the shoulder season with online advertising:

  • The Fall Harvest Campaign: August- December
  • The Sonoma Sneakaway Campaign: January - May 


Come into our Office for a "PIP"

Our Partner Information Programs (PIPs) are a great way for us to learn about your business.

PIPs are done monthly in the Sonoma County Tourism office on a designated day from 9AM-10:30AM. You will have the opportunity to talk about your business for 5 minutes, while our team will then have 5 minutes to ask questions.

To sign up for the next PIP, email Kristin Treiber, or leave a message at 707-522-5813.


Post Your Events to our Online Calendar of Events

Our online calendar of events is free to publish your Sonoma County event to if it is visitor-facing. We then promote these events through paid advertising, social media outreach and public relations efforts. Submit your event information here.


Update Your Business Listing on SonomaCounty.com

Every tourism business in Sonoma County has a free business listing on SonomCounty.com. Learn how to update your business listing here.


Connect with our Sales Team

 Inform the sales team who will be your “lead catcher,” (the person in your business who will respond to businessleads we send out). Contact the sales team at [email protected] in order to learn more about our complimentary lead service.

The sales team also offers opportunities for partners to participate in trade shows. Most of these opportunities aren’t free, but offered at a reduced rate for partners.


Submit “What’s New” with Your Business

If there’s something “New” with your business (i.e. a new chef, a new location, a new experience, a milestone), submit it to our “What’s New” press release that goes out monthly to thousands of travel journalists around the world. Submit What’s New here.


Send Us Your Press Releases

Make sure we’re on your press release distribution list! The more we know about you and your business, the better we can help promote you. Contact the team at [email protected] for more info.


Host Journalists to Experience Your Business

Get your business and your unique Sonoma County story in front of the hundreds of journalists a year like these businesses have. The public relations and marketing team interacts with local, regional, national, and international media by pitching story ideas, fact-checking articles, sending press releases, and hosting visits to Sonoma County.

You can attract journalists to your business by offering free wine tastings, meals, accommodations, and tickets to attractions that will go in our Sonoma County Journalist Handbook. The handbook is only available to qualified journalists who are screened by Sonoma County Tourism.  Journalists who receive the handbook will contact you directly to redeem the offers. An offer can be a free wine tasting and tour, a 60 percent-off media rate for lodging, a free meal, or even 60 percent off a spa treatment. The choice of what to offer is yours. Learn how to submit an offer for the Journalist Handbook here.


Use the Official Sonoma County Logo in Your Marketing Materials

The "Sonoma County" brandmark was created as part of a branding campaign from the trio of Sonoma County Tourism, Vintners, and Winegrowers to increase recognition of Sonoma County as a place with premium visitor experiences, world-class wines, and abundant agriculture.

Tourism-, winemaking-, and agriculture-related businesses are encouraged to adopt the brandmark and use it within the licensing guidelines to promote the genuine, authentic, and independent nature of Sonoma County's brand. 

Your company or organization can join other Sonoma County businesses using the brandmark for free to promote their ties to the Sonoma County brand, including: Santa Rosa Convention and Visitors Bureau, Fairfield Inn and Suites Sebastopol, Sonoma Canopy Tours, Osmosis Day Spa Sanctuary, Sonoma County Regional Parks, TWG BBQ Sauce, Costeaux Bakery, Woody's Wine Tours and more. 

To apply to use the brandmark, and for more information about the process, please email Kristin Treiber or call 707-522-5813.

Please don't take these brandmarks - these are samples only.
We will send you the real ones once you fill out the short application and you get approved. 


Non-Profits: Apply for the Community Investment Program

Sonoma County Tourism is a private, non-profit organization that is separate from the County of Sonoma. The County of Sonoma is a government organization, and like all California counties, is a unit of state government.

The "Community Investment Program" of the County of Sonoma provides a venue for private, non-profit organizations to apply for funds for specified uses.

The Sonoma County Board of Supervisors established the Program in 1986 using Transient Occupancy Tax (TOT) funds. 

Funds from TOT are made available for the promotional activities of private nonprofit organizations in Sonoma County whose purposes are to provide cultural, historical preservation, and other activities which enhance tourism and industry, and/or local community events which encourage a sense of community. Funds are also available for local Chambers of Commerce and Visitor Centers as well as various community impacts resulting from tourism.

In addition, the Community Investment Program also provides funds for county department activities including, but not limited to, education and promotion of Sonoma County and recreational opportunities provided to both citizens of and visitors to Sonoma County.

This program is not part of Sonoma County Tourism Bureau, a private, non-governmental organization.

For more information on the County of Sonoma's Community Investment program, include application guidelines and deadlines, please visit the Sonoma County Community Investment Program on the County of Sonoma website. 


Paid Marketing Opportunities:


    Advertise in the Official Sonoma County Visitor’s Guide and Map

    Advertising in the Sonoma County Visitors Guide and Map is a cost-effective way to introduce your business to the constant curiosity of the tourism industry with the combined 475,000 guides and maps printed every year. Learn more about advertising in the next Visitor Guide here. 


    Co-op Advertising Opportunities

    Sonoma County Tourism offers additional paid opportunities for businesses to promote themselves to our three main segments: leisure, groups and meetings. These opportunities include paid advertising in the Sonoma County Visitor Guide and Maps, the Charles M. Schulz - Sonoma County Airport and more. Click here to learn more about these paid opporutnities


    Meetings and Groups Opportunities

    If you are a tourism-related business in the BIA, you may be able to travel with the sales team to select shows. Current opportunities are listed on the Partner Extranet. You can get on the extranet by following these instructions here.


    Sales Team/Partner Opportunities

    Contact the sales team at [email protected] on how to be included in Trade Shows and client events. 


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