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News and Events

Upcoming SCT Events and Tourism Forums

Recent News

SC Tourism's 2017-19 Strategic Business Plan

This plan identifies the priorities for the organization over the next two years and lays the foundation for long-term programming.

Through the work of the Board of Directors and with input from stakeholders, the plan identifies six key initiatives: Drive Overnight Visitation, Create and Convey Value, Enhance Partners/Partnerships, Spearhead Long-term Destination Planning, and Run an Effective Business. 

The plan is designed to help the organization achieve its vision of A robust economy for Sonoma County businesses and residents amplified by results-driven tourism planning and marketing.  

Please review the plan – you're feedback is welcomed!


More Helpful Information

Stay up to date with our annual reports, events and monthly online newsletters to see industry and visitor-facing news from Sonoma County. 


Sign Up for our Tourism Update and Visitors Chronicle

The Tourism Update includes industry news, marketing opportunities and programs available from Sonoma County Tourism.

The Visitors Chronicle focuses on the latest industry highlights and upcoming events throughout the county, and is sent to chambers/visitors bureaus, hotels/inns, restaurants, wineries, spas and others.

If you're not receiving the Tourism Update or Visitor Chronicle, send us an email at [email protected] with your contact information and the newsletter you would like to receive.


Past Tourism Updates and Visitors Chronicles

Visitors Chronicle – February 2019
Tourism Update – January 2019
Visitors Chronicle – January 2019
Tourism Update – December 2018
Visitors Chronicle – December 2018
Tourism Update – November 2018
Visitors Chronicle – November 2018
Visitors Chronicle - October 2018
Tourism Update - October 2018
Tourism Update - September 2018
Visitors Chronicle - September 2018
Tourism Update - August 2018
Visitors Chronicle - August, 2018
Tourism Update - July 2018
Visitors Chronicle - July, 2018
Tourism Update - June 2018
Visitors Chronicle - June, 2018
Visitors Chronicle - May, 2018
Tourism Update - May 7, 2018
Tourism Update - April 2018
Tourism Update - March 2018
Visitors Chronicle - Feb 2018
Tourism Update - Jan 2018
Fire Relief Update - Jan 2018

Sign Up for a Partner Information Program (PIP) 2018

Our Partner Information Programs (PIPs) are a great way for us to learn about your business.

PIPs are done monthly in the Sonoma County Tourism office on a designated day from 9AM-10:30AM. You will have the opportunity to talk about your business for 5 minutes, while our team will then have 5 minutes to ask questions.

To sign up for the next PIP, email Kristin Treiber, or leave a message at 707-522-5813.

Current PIP Schedule for 2019:

January 17

February 21

March 21

May 16

June 20

August 15

September 19

October 17

November 14

December 12