What is the Sonoma County CTA Program?
Sonoma County Tourism launched the Certified Tourism Ambassador (CTA) program to improve visitation by inspiring front-line hospitality employees and volunteers to work together to turn every visitor encounter into a positive experience. In nearly six years, over 2,500 tourism professionals, community members and volunteers have become CTA certified.
Who is the Sonoma County CTA Program for?
The CTA Program is for hospitality employees, business owners, managers, community members, students and volunteers. The class curriculum includes four modules: The Power of Tourism; Discovering Sonoma County; Knowing Finding, and Using Resources; and Exceeding Customer Expectations. The program includes a one-time, 4-hour class followed by a 1-hour open book test. Here are just a few of the Sonoma County Employers who support the CTA program!
What are the benefits of becoming a Sonoma County CTA?
Sonoma County CTAs not only learn about Sonoma County, they are invited to go explore it! The CTA Program hosts monthly educational tours and events around the county, where you have the opportunity to meet other CTAs, visit places you've never been in Sonoma County, and get one-of-a-kind personalized experiences.
You will also be added to our private CTA email newsletter, "The Ambassador" and Facebook Group, which includes volunteer opportunities, discounts and freebies from businesses around the county, industry insights and more.
How do I sign myself or my employees up?
You can register here to sign up for a future Sonoma County CTA Class here. The certification class is $49/person. Please email us if you would like more information on registering.
See our upcoming classes in 2018/2019 below:
December 13, 2018, 9:30am-1:30pm at Sonoma County Tourism
January 29, 2019, 1-5pm at Charles M. Schulz Museum
February 26, 2019, 8:30am - 12:30pm at Safari West
March 7, 2019, 8:30am-12:30pm at Surrey Resort-Guerneville
March 26, 2019, 8:30am-12:30pm at Gravensteine Grille
Private Classes: We also offer private CTA certification classes for your team! If you have 10-40 team members, we would be delighted to teach a class just for you ($49/person for a 4-hour certification class). Please email Mo McElroy for more information.
Testimonial from Anne-Marie Nordquist: "Just a short note to thank you for a most informative, fun and very inspirational presentation yesterday! All three of us from Sonoma really enjoyed the day, and are so happy we came!"
Recent CTA News
CTA 5th Anniversary Awards Luncheon - February 2018
Congratulations to our award recipients for the CTA Annual Awards year for 2017!
See the full press release here.
Sonoma County CTA E-Newsletters
Additional Information for Current CTAs
How to Renew Your Certification: In order to maintain the CTA designation, all CTAs are expected to continue their education and grow their capabilities on an ongoing basis, year-after-year. This process is called Renewal of Certification. See more info.
Custom CTA Name Badges Now Available: You may now order your very own name badge from our local supplier.
Crown Trophy Petaluma
1350 Industrial Ave #A
Petaluma CA 94952
(707) 766-6820 Fax (707) 766-9482
REF: CTA name badge
$11.00 per badge plus 8.25% tax