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Sonoma County Certified Tourism Ambassador (CTA) Program

Make your front-line employees Sonoma County Certified Tourism Ambassadors.

The CTA Awards Luncheon 2018.

Becoming a CTA will help you and your employees better help the tourists that come to your business.

The CTA program is perfect for businesses owners and employees alike in Sonoma County.

The CTA Class is not only informative, but fun! You'll get to meet other hospitality and tourism business from all around Sonoma County.

Gain valuable insight into tourism and hospitality in the 4-hour long CTA course.

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What is the Sonoma County CTA Program?

Sonoma County Tourism launched the Certified Tourism Ambassador (CTA) program  to improve visitation by inspiring front-line hospitality employees and volunteers to work together to turn every visitor encounter into a positive experience. In nearly six years, over 2,500 tourism professionals, community members and volunteers have become CTA certified.

Who is the Sonoma County CTA Program for?

The CTA Program is for hospitality employees, business owners, managers, community members, students and volunteers. The class curriculum includes four modules: The Power of Tourism; Discovering Sonoma County; Knowing Finding, and Using Resources; and Exceeding Customer Expectations. The program includes a one-time, 4-hour class followed by a 1-hour open book test. Here are just a few of the Sonoma County Employers who support the CTA program!

What are the benefits of becoming a Sonoma County CTA?

Sonoma County CTAs not only learn about Sonoma County, they are invited to go explore it! The CTA Program hosts monthly educational tours and events around the county, where you have the opportunity to meet other CTAs, visit places you've never been in Sonoma County, and get one-of-a-kind personalized experiences.

You will also be added to our private CTA email newsletter, "The Ambassador" and Facebook Group, which includes volunteer opportunities, discounts and freebies from businesses around the county, industry insights and more.

How do I sign myself or my employees up?

You can register here to sign up for a future Sonoma County CTA Class here. The certification class is $49/person. Please email us if you would like more information on registering.

See our upcoming classes in 2018 below:

September 18, 9:30am-1:30pm at Sonoma County Tourism
October 11, 9:30am-1:30pm at Sonoma County Tourism
December 13, 9:30am-1:30pm at Sonoma County Tourism

Private Classes: We also offer private CTA certification classes for your team! If you have 10-40 team members, we would be delighted to teach a class just for you ($49/person for a 4-hour certification class). Please email Mo McElroy for more information.

Testimonial from Anne-Marie Nordquist: "Just a short note to thank you for a most informative, fun and very inspirational presentation yesterday! All three of us from Sonoma really enjoyed the day, and are so happy we came!"

 

Recent CTA News

CTA 5th Anniversary Awards Luncheon - February 2018

Congratulations to our award recipients for the CTA Annual Awards year for 2017!

See the full press release here

 

Sonoma County CTA E-Newsletters

Spring 2017
December 2016
November 2016
August 2016
July 2016
June 2016

 

Additional Information for Current CTAs

How to Renew Your Certification: In order to maintain the CTA designation, all CTAs are expected to continue their education and grow their capabilities on an ongoing basis, year-after-year.  This process is called Renewal of Certification. See more info.

Custom CTA Name Badges Now Available: You may now order your very own name badge from our local supplier.

Crown Trophy Petaluma
1350 Industrial Ave #A
Petaluma CA 94952
(707) 766-6820 Fax (707) 766-9482

REF:  CTA name badge
$11.00 per badge plus 8.25% tax

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