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Explore Art at Chroma Gallery in Santa Rosa

Sonoma County is home to dozens of successful art galleries, each unique boasting its own character. Chroma Gallery in Santa Rosa opened its doors in March 2014 and, since then, has grown, evolved, and is still moving forward.

In part, its success has to do with the professional acumen and artistic vision of two seasoned business owners and artists. Gallery owners, Robin and Simmon Factor are certainly not new to the art scene. Before opening Chroma Gallery they successfully owned and operated Village Art Supply in Montgomery Village for nearly two decades.

The other part is location. After selling the art supply store in 2012, they wanted to continue contributing their energy and experience to the local art community, and thus decided to start an art gallery in the SOFA (South of A) Arts District. SOFA is a small up-and-coming neighborhood on the south edge of downtown Santa Rosa.

It has a wonderful blend of history, funk, and style because of the numerous independent art studios and galleries. Other creative shops and enterprises, such as cafes, restaurants, and live-stage theater, can also be found there. The district regularly sponsors events throughout the year such as First Fridays, Winterblast and ArtWalk.

Right off, Chroma Gallery began engaging local and out of area artists with exhibiting opportunities. Several times per year they host thematic, non-juried group shows such as the recent Metamorphosis exhibit and upcoming collage and assemblage show, Like Nothing Seen Before. These shows help to expose art patrons, visitors, and local residents to fine arts created by established and emerging artists.

More than an art gallery, Chroma has become a community gathering place and a magnet for creative expression of all types.

Not long after moving into the building, the Factors saw the potential of the gallery’s large backyard, which had been neglected for many years.

Along with some of the other resident artists, they cleaned it up, landscaped it, and made a small concert stage. They now host a series of free open-air concerts in the backyard. The current concert series is a monthly benefit for the local public radio station, KRCB Radio 91FM.

Chroma also presents classes, workshops, and summer art camp for kids. Future plans include artist salons, lecture series, and more open-air concerts in the backyard. The Factors have truly succeeded in their desire to “continue to contribute their energy and experience to the local art community.”

Chroma Gallery: 312 South A Street, Santa Rosa, Phone, 707-293-6051

Nearby eateries and other attractions:
Criminal Baking Co. & Noshery
The Imaginists Theater Company
The Spinster Sisters Restaurant
SOFA Arts District

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