Picture of couple having picnic overlooking vineyards

Life Opens Up

Life opens up in Sonoma County, California.

Just as winemakers let wine "breathe," or open up, to better taste a wine, Sonoma County invites visitors to do the same. We invite travelers to open up and experience the subtleties of visiting one of the most stunning corners of America. This couldn't be truer now, as life, and travel, has opened back up.

We’ve saved a seat for you. Sonoma County is a place to connect with the land. And also with each other. 

Enjoy simple pleasures, like sampling food from our farms to your table. Savor wine from the heart and soul of wine country. Experience natural wonders like towering redwoods and the rugged Northern California coastline. And experience unique adventures like paddling down the Russian River toward the mouth of the Pacific Ocean, ziplining through redwoods or hot air ballooning over lush, colorful vineyards. So join us. Sonoma County calls you to open up and live your dreams. In the meantime, follow us on Facebook and Instagram for inspiration, and join any of our upcoming Facebook Lives for a little taste of Sonoma County.

road trips guide


A new inspiration guide to planning the perfect Sonoma County road trip.

wine glasses

Sonoma County Tasting Pass

Get your exclusive tasting pass to wineries, breweries, and craft distilleries. 

Sonoma Safe SealWe understand that you have many questions and concerns about traveling this year. You can find more information about Sonoma County's tourism and hospitality industry safety measures here:

View Sonoma County's Health & Safety Protocols


January 2021 Update:  Due to the COVID-19 pandemic, there are a number of current restrictions in place for Sonoma County. See What's Open.

Safe Travels in Sonoma County

Sonoma County Tourism joins our health department, and all County officials in ensuring all persons who are in public places wear a facial covering.  Please note each one in the video has a mask readily available should they come in contact with another person.  We take the health and wellbeing of our local residents, employees and visitors very seriously and why we instituted the Safe Travels Promise.  

Basic Sonoma County Safety Measures

  • Masks required in public – YES
  • Physical distancing required in public – YES
  • Call ahead to confirm business service levels and safety protocols – YES

Sonoma County will issue fines to individuals and business operators who refuse to follow pandemic safety orders and measures designed to slow or stop the spread of the coronavirus. The enforcement ordinance approved by the Board of Supervisors allows for individuals to be cited and fined $100 for non-commercial violations and up to $10,000 for businesses. Violations include failing to wear facial coverings, not practicing safe social distancing (maintaining 6-foot separations from non-family members) when in public or taking part in gatherings of more than 12 people who aren’t sheltering in the same household.  


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Life Opens Up
There’s much to explore here in the heart of wine country. Come, take a scenic road trip and experience the simple pleasures and natural wonders of Sonoma County.
couple with farmer in vineyard

Travel Deals and Special Offers

boy in redwood forest in Sonoma County

Pledge to Travel Kindly

Featured Special Offers

Reserve your ocean view on the Sonoma Coast at Fort Ross Lodge today! Pay for 5 room nights and receive the last 2 for free for a total of 7 nights.  Our 16 room Lodge is nestled into a cove…
Rates as low as $149. Reader’s Choice for “Best Wine Country Inn,” The Inn at the Tides sparkles with light and our lowest rates of the year. Come to where Wine Country meets…
Turn that weekend getaway into four nights of relaxation. Stay longer and enjoy an extra night at Mine + Farm Inn. Book any room for four nights, and your 4th night is on us! Mine + Farm is…

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