Life Opens Up

Just as winemakers let wine "breathe," or open up, to better taste a wine, Sonoma County invites visitors to do the same. We invite travelers to open up and experience the subtleties of visiting one of the most stunning corners of America. This couldn't be truer now, as life, and travel, has opened back up.

We’ve saved a seat for you. Sonoma County is a place to connect with the land. And also with each other. 

Enjoy simple pleasures, like sampling food from our farms to your table. Savor wine from the heart and soul of wine country. Experience natural wonders like towering redwoods and the rugged Northern California coastline. And experience unique adventures like paddling down the Russian River toward the mouth of the Pacific Ocean, ziplining through redwoods or hot air ballooning over lush, colorful vineyards. So join us. Sonoma County calls you to open up and live your dreams. 

Safe Travels in Sonoma County

Sonoma County Tourism joins with our health department, and all County officials in ensuring all persons who are in public places wear a facial covering.  Please note each one in the video has a mask readily available should they come in contact with another person.  We take the health and wellbeing of our local residents, employees and visitors very seriously and why we instituted the Safe Travels Promise.