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Life Opens Up

Life opens up in Sonoma County, California.

Just as winemakers let wine "breathe," or open up, to better taste a wine, Sonoma County invites visitors to do the same. We invite travelers to open up and experience the subtleties of visiting one of the most stunning corners of America. This couldn't be truer now, as life, and travel, opens up.

We’ve saved a seat for you. Sonoma County is a place to connect with the land. And also with each other. 

Enjoy simple pleasures, like sampling food from our farms to your table. Savor wine from the heart and soul of wine country. Explore natural wonders like towering redwoods and the rugged Northern California coastline. Treat yourself to al fresco wellness experiences. And enjoy unique adventures like paddling down the Russian River toward the mouth of the Pacific Ocean, ziplining through redwoods or hot air ballooning over lush, colorful vineyards. So join us. Sonoma County calls you to open up and live your dreams.

Sonoma Safe SealWe understand that you have many questions and concerns about traveling this year. You can find more information about Sonoma County's tourism and hospitality industry safety measures here:

View Sonoma County's Health & Safety Protocols

 

April 2021 Update: During the current COVID-19 pandemic, many Sonoma County experiences and activities are still available and ready for you to enjoy, such as lodging, outdoor activities, dining and wine tasting, and much more. See What's Open.

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Sonoma County Tasting Pass

Get your exclusive tasting pass to award-winning wineries, breweries, and craft distilleries. Enjoy tasting flights and exclusive discounts.

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Travel Deals and Special Offers

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Pledge to Travel Kindly

Featured Special Offers

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Enjoy a bottle of wine from Martin Ray Winery complimentary with our Wine Country Getaway Package, plus a deluxe wine opener and an invite to visit Martin Ray Terrace. Rates starting at…
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Grab the fam and get away for an exciting Spring Break adventure in Sonoma County. Your package includes: Comfy overnight accommodations Kids’ backpack filled with fun…
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It has been way too long since you’ve seen some of your favorite family members.  And some of those folks who are not blood-related, but they’re still family.  Reconnect at Vintners Resort where…
 
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Discover Wellness Experiences
From one-of-a-kind spa treatments to forest bathing and ziplining amidst redwoods to 55 miles of Pacific coastline. Sonoma County is where life opens…
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Relaxed, Yet Refined
Relax and unwind, with or without wine. Join us in Sonoma County for an experience worth lingering over.