A group of people sits at a dinner party next to a vineyard

What's New in Sonoma County

Find out about Sonoma County's many new and changing tourism-related businesses, activities, and events by browsing through our What's New items! 

Find the most recent What's New release here.

What's New

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BaBoo opens showroom pop-up at The Barlow
May 7, 2021

BaBoo opens showroom pop-up at The Barlow

Peruse through the carefully curated collection of handcrafted objects from artisans around the world, showcasing a love for design, people, raw materials, and craftmanship. The whimsical home design...

May 7, 2021

Johnny Doughnuts grand opening in Santa Rosa

Satisfy those cravings for sweet treats with gourmet doughnuts at Johnny Doughnut’s newest location in Santa Rosa. Discover why Hollywood’s biggest stars have lined up for these wholesomely made sweet...

A clutch says Be, Live, and Do Great
April 1, 2021

Hazel Atelier Opens in Guerneville

Shop ethically in a new collaborative retail space that has opened in downtown Guerneville, and discover sustainably crafted apparel, home décor, and furnishings. The motto at Hazel Atelier is...

Many happy plants on display
April 1, 2021

Botany Zhi is a Jungle

In downtown Santa Rosa, pedestrians are beginning to carry enviously beautiful houseplants in their arms as they return to their cars. Follow the trail to Botany Zhi, an eclectically chic jungle...