Sonoma County Tourism

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Sonoma County releases official destination soundtrack, created by a local GRAMMY-recognized songwriter

Visitors to the new Sonoma Sound page can enter to win a “Reawaken Your Senses” sound and healing getaway to Sonoma County

SONOMA COUNTY, CA (August 16, 2021) – Sonoma County Tourism (SCT) in partnership with Creative Sonoma, announced today the debut of the “Sonoma Sound,” the destination’s first-ever official soundtrack. Created by local GRAMMY-recognized songwriter Cliff Goldmacher (Keb’ Mo’, Lisa Loeb, Ke$ha), the ‘Sound’ was developed through a collaboration between Goldmacher, Creative Sonoma, and Sonoma County Tourism, with partial funding from the National Endowment for the Arts.

“When I was thinking about how to encapsulate Sonoma County, I wanted something that felt organic,” said Cliff Goldmacher, songwriter for the Sonoma Sound. “It had to feel energetic and open and warm. It had to move, because there’s a lot of being out here that’s about being in nature.”

The soundtrack is part of an ongoing effort to promote Sonoma County’s brand attributes, including the many talented creators and makers that call Sonoma County home. The track features local musicians Kevin Carducci (bass and vocals), Mike Emerson (keys), Stella Heath (vocals) and Zachary Morris (percussion). Recorded at White Whale Recording Studio in Santa Rosa, the “Sonoma Sound” is inspired by the region’s diverse, maker-centric culture and natural landscapes. 

“The Sonoma Sound was created to evoke the emotions and sense of wonder that visitors have when exploring our destination,” said Todd O’Leary, VP of Marketing and Communications at Sonoma County Tourism. “As we say in Sonoma County, ‘Life Opens Up’ and we think this soundtrack beautifully encapsulates the emotions people feel as they explore this special place.”  

The soundtrack will be utilized by Sonoma County Tourism in several different ways. The most prominent of these is that it will serve as the sound bed for a new destination video that will be used at tradeshows, speaking engagements, as well as on SCT’s website and social channels. The debut of that video is expected later this summer.

Sonoma County Tourism also has created a webpage where people can learn more about the project - There, the full soundtrack is available to enjoy. Also featured is a video entitled “The Making of the Sonoma Sound.” Viewers will be treated to a behind-the-scenes look at the day-of recording, including interviews with Cliff Goldmacher, and the musicians who lent their talents to bring the Sonoma Sound to life. Additionally, bios of Goldmacher, and each musician are available to read, including links to find their music online, as well as tips on where they like to listen to live music in Sonoma County.

“This new song will draw attention to our rich music scene in Sonoma County,” said Kristen Madsen, Director of Creative Sonoma.  “And SCT’s highly visited website will serve as an untraditional distribution channel for the musicians to be heard by new potential audiences.”

Visitors are encouraged to discover how Life Opens Up when exploring the culture of live music in Sonoma County, capturing the rhythmic, melodic harmonies that contribute to healing the mind, body, and soul.

To highlight how music and well-being intermingles in the region, Sonoma County Tourism and its partners are giving away a truly refreshing and rejuvenating escape to Sonoma County for two with the “Reawaken Your Senses” Experience.

“Reawaken Your Senses” Experience

Estimated Package Value (no cash pay-out): $2,100

How to Enter

Visit for a chance to win the “Reawaken Your Senses” experience; one winner will be chosen at random amongst all entries. The sweepstakes will go live today, August 16, and end on August 31; the winner will be selected the week of September 6th and noticed within five (5) working days.

For more information on the “Sonoma Sound,” including information on each musician, visit




About Sonoma County Tourism
Sonoma County Tourism is the region’s official Destination Stewardship Organization. Through a multi-channel sales and marketing program, the organization promotes Sonoma County as a global visitor and meetings destination, where diversity thrives, and everyone is welcome. Leveraging the region’s unmatched assets, wine, culinary, wellness and sustainability continue to define its character. Pre-pandemic, tourism generated $2.3 Billion in visitor spending, $194 Million in tax revenue and employed more than 23,000 Sonoma Countians. Post-pandemic, SCT will work with partner businesses to rebuild the tourism economy, regain critical revenue and reestablish a vibrant workforce. For more information, visit

About Creative Sonoma
Creative Sonoma, a division of the Sonoma County Economic Development Board is dedicated to supporting and advancing the creative community of Sonoma County.

Media contacts:

Birgitt Vaughan, Sonoma County Tourism – [email protected]
Anna Yan, Sonoma County Tourism – [email protected]
Kristen Madsen, Creative Sonoma – [email protected]

For high-resolution images of Sonoma County, visit our Media Request Page.
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