Sonoma County Tourism

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Sonoma County Tourism Seeks Local Artist to Bring New Brand to Life

SONOMA COUNTY, CALIFORNIA – Sonoma County Tourism (SCT) announced today the distribution of a request for qualifications (RFQ) to identify a local artist to create the design rendition of the “Life Opens Up' brand.

As part of the process, SCT invites professional artists and artist teams to submit qualifications to develop the design for merchandise/promotional items to convey its new brand. Items that will bear this design may include pieces such as canvas tote bags, mugs, t-shirts, notebooks, posters, potentially as an illustration in the annual visitors guide or on maps, etc. The design also may be used in other promotional items yet to be determined as well as in collateral pieces produced through Sonoma County Tourism. 

“This is an opportunity for us to complement the spirit of the new brand through partnering with one of Sonoma County's extraordinary artists,' said Claudia Vecchio, SCT's president/CEO.  “The brand positioning statement includes a reference to 'a progressive community of artisans' and this is an asset of Sonoma County we want to highlight and celebrate.'

This opportunity is open to artists and artist teams with a demonstrated history of professional design with a preference for those with experience illustrating a brand concept. Following the RFQ application deadline, SCT will convene a panel of arts and tourism professionals to review the applications. The committee will determine up to three finalists who will then work with the SCT marketing team and its agency to create a final design submission.

Following this design development phase, finalists will present their design proposals to tourism and hospitality industry stakeholders from which the winning design will be determined. A total cash award of $7,500 is available to the winner with additional funds provided to finalists for design work for a total program fund of $10,000.

The RFQ can be found at or by contacting Sonoma County Tourism at 707-522-5800 or [email protected].

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Sonoma County Tourism is the official destination marketing organization for California's Sonoma County. SCT is a private, non-profit marketing and sales organization dedicated to sustaining the hospitality economy in Sonoma County, California.

Tourism generates $2.1 billion annually for the local economy, more than $177 million in government revenue, and supports more than 22,690 jobs. Sonoma County Tourism offices are located at 400 Aviation Blvd., Ste. 500, Santa Rosa, Calif. 95403. For more information, call 707-522-5800 or 800-576-6662, or visit

Birgitt Vaughan
Director of Global Media Relations
Sonoma County Tourism
400 Aviation Blvd., Suite 500
Santa Rosa, CA 95403
[email protected]