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Coronavirus Toolkit

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UPDATED 5/12/21

Throughout the COVID-19 crisis, Sonoma County Tourism is maintaining this toolkit to ensure we’re providing our partners with useful information and links to resources we hope are helpful.

We know these are uncertain times. Let’s remain confident in our collective optimism, as well as the grit and determination we’ve developed from having gone through other crises. If you have information to share, or would like to receive more details on anything our organization is doing, contact [email protected]

What Employers Can Do Now

Learn about expanded statewide vaccine eligibility in April
Learn about California's lifting of the Regional Stay-at-Home order.
Learn about California's Blueprint for a Safer Economy

Free COVID-19 testing is now available. Learn more and make an online appointment for a popup test site here.

Read the Sonoma County Safe Travels Promise and request copies of the promise on posters, bookmarks, postcards, and more through the Hospitality Hub.

Further Information:

Printable Posters and Fliers

Face Coverings Required - English and Spanish
Stop the Spread of Germs Poster - English
Stop the Spread of Germs Poster - Spanish

The County of Sonoma has released a poster in English and Spanish outlining COVID-19 testing guidance for businesses, along with where to find information on what to do if an employee tests positive for the coronavirus. 

The County has also released fliers in both English and Spanish for businesses to print and post at their facilities to request their employees’ help with COVID testing. 

Sample Letters & Talking Points

For those of you who want to reach out to customers, we’ve compiled a few sample letters for your reference. While these letters may not serve your specific audience, they all have several things in common: 
1.    Acknowledge the situation. Don’t try to gloss over what is a very sensitive and emotionally charged topic. 
2.    Offer insight into what the company is doing to protect its key audiences (customers and employees).
3.    Provide links to organizations managing the situation (WHO, CDC, local health organizations).
4.    Provide information about policies that may impact customers (cancellations, interactions with customers, change in operations, etc.).
5.    Reconfirm a commitment to the customer.

Visit California has released updated industry talking points. You can view them here.

Guidelines for use of Tents During Pandemic

The County of Sonoma states that outdoor operations can be conducted under a tent, canopy, or other sun shelter as long as no more than one side is closed, allowing sufficient outdoor air movement. The County cautions that local permits and licensing requirements may apply.

For County guidelines on temporary tents and canopies for outdoor dining and business operations, click here.

For Windsor businesses, the Town of Windsor provides Temporary Outdoor Dining & Commerce Permits, the application for which outlines Tent and Canopy Permit Conditions.

National Travel-Related Organizations

Statewide Travel-Related Organizations

  • Visit California has issued several updates since this situation began. More information is available via a special web page.

Regional Travel-Related Organizations

  • San Francisco Travel is providing information regarding international travel, primarily from China, on its dedicated Coronavirus web page.

County of Sonoma & Department of Health Services

The Sonoma County Economic Development Board has compiled a comprehensive list of local, state, and government resources for businesses and employees affected by the emerging situation. Resources include potential funding for working capital for small business, public health information links, workforce resources, and help for employees affected by Coronavirus. 

The County of Sonoma has released key messages accessible here.

Sonoma County Department of Health Services offers ongoing updates for COVID-19 and its impact on this region.

You can read their COVID-19 Guidance for Food Facilities here

You can track Sonoma County Vaccine Distribution progress here

The Department of Health Services has also established a phone line for employers to contact the county with questions regarding COVID-19. This line is your point of contact for clinical questions, and staff may share general information like recommended strategies for employers to use now, information on state assistance for employers and workers, and planning for possible escalation of the virus. Call: 707-565-4667

The County of Sonoma has a free COVID-19 Mental Health Warm Line available to any County resident experiencing emotional side effects of the pandemic and/or the shelter in place order. Local behavioral health professionals will answer calls seven days a week to talk with callers to provide support, guidance, education, and referrals. Call 707-565-2652 any day of the week from 10 a.m to 7 p.m. to speak to a trained professional.

The Sonoma County Auditor-Controller-Treasurer-Tax Collector’s Office (ACTTC) has posted a press release informing operators of the TOT/BIA penalty waiver program in accordance with the resolution approved by the Board of Supervisors. Short-term rental operators can download a penalty waiver form off the County of Sonoma website here.

The County of Sonoma has enacted civil enforcement penalties for those found in violation of the county’s pandemic health orders. The Economic Development Board has released a helpful poster explaining the ordinance here.

SoCo Launch, Sonoma County’s Guide to Re-Opening

The EDB has announced SoCo Launch, an online portal featuring resources necessary to safely and successfully re-open your business.

Media Outlets

Health Organizations

  • The Centers for Disease Control (CDC) is carefully monitoring the Coronavirus and offers information and FAQs via its COVID-19 microsite.
  • World Health Organization’s Coronavirus web page provides a wealth of insights about the disease, ways to protect oneself, travel advisories, etc.

General Travel Industry Information

Government & Community Assistance Programs

In response to the COVID-19 pandemic the Economic Development Board (EDB) has compiled a comprehensive list of local, state and government resources and benefits for businesses and employees affected by the emerging situation. The Sonoma County Resilience Fund will go to 35 local nonprofit organizations to help support the resilience of our community. Visit the Creative Sonoma page for a list of relief organizations and funds.

The Employment Development Department (EDD) has an information assistance page relating to COVID-19. The site not only provides information for employees who have been laid off or had their hours reduced, but also provides information for employers.

Community Action Partnership of Sonoma County (CAP Sonoma) have financial assistance programs you or your employees may be eligible for.

Catholic Charities offers financial resources to those in economic need.

Redwood Empire Food Bank provides food to residents in need, including those who have recently become unemployed, without proof of income. Visit for a list of locations.

The U.S. Chamber of Commerce Foundation (a non-governmental private sector charity), through their Save Small Business Fund, is offering grants to qualifying applicants. Learn more and apply here.

The U.S. Small Business Administration has reopened the Economic Injury Disaster Loan (EIDL) and EIDL Advance program portal to all eligible applicants experiencing economic impacts due to COVID-19. Learn more here.

Webinar Watchlist and Recommended Reading

Travel writer Andrew Evans pens a powerful opinion piece for NBC News on how travel can and must change in our post-COVID-19 world. Read here.  

Fisher & Phillips LLP has an informative PowerPoint deck on the Families First Coronavirus Response Act. The slides cover an overview of the act, emergency paid sick leave, emergency family and medical leave, and additional California leaves.

Exchange Bank’s Understanding the Coronavirus Government Financial Resource Options for your Business seminar can be viewed here. Additionally, you can view the PowerPoint deck here.

Petra Risk Solutions webinar: Recommendations for Managing COVID19 at your Hotel, is available to view here. You can also access the PowerPoint deck here

Shareable Sonoma County Videos and Images

Other Available Information:

Coronavirus Symptoms
Best Protective Measures