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What is Renewal of Certification?

In order to maintain the CTA designation, all CTAs are expected to continue their education and grow their capabilities on an ongoing basis, year-after-year.  This process is called Renewal of Certification. Renewal of Certification is required in order to continue to use your CTA designation behind your name and to wear your CTA pin.

How Do I Earn 50 Points?

While some specific learning experiences are mandatory for all CTAs in a given year, the structure of the renewal process enables you to choose learning experiences that appeal to you and complete them on a timetable that best fits your schedule.  Points may be earned by doing the following:

  • Exploring Sonoma County (Attractions, Art Events, Farmers Markets, Restaurants, Wineries, etc) (10 points)
  • Familiarization Tours ( 10 points)
  • Attending CTA Networking Events (5 points)
  • Volunteering (5 points)
  • Reading Books, Articles or Reports (5 points)
  • Attending Educational Programs or Seminars on Tourism-Related Topics (5 points)

How to Record CTA Points for Renewal

  • Visit
  • Login using your Username & Password.
  • On the left side, under your profile picture, click "Record My Points"
  • Click "Update Your Renewal Applicatons" 
  • If you've never recorded points, then it will say "Begin Your Renewal Applications"
  • Review your profile information, make changes if necessary, then click "Save"
  • Record your points
  • For attractions not on the list you can enter them either under "Attending CTA networking Events/Activities" or "Attending Educational programs/Seminars" and get 5 points.
  • Continue recording your activity until you’ve reached the 50 point requirement. 

What Is The Deadline To Renew?

All new CTAs must renew by October 31 of the first full calendar year after receiving the CTA designation. 

What is the Renewal Fee?

$25 prior to 10/31 and $35 through 12/31

The Renewal Fee is used to enhance the CTA program in your area by keeping a useful and up-to-date resource; hosting CTA Networking Events; ongoing program administration; etc. 

Any Renewal of Certification applications submitted after October 31 (between November 1 and December 31) may be charged a higher fee.


Email [email protected] or call 707-522-5800.

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Sonoma County Tourism launched the Certified Tourism Ambassador program to train front-line employees and volunteers in the hospitality industry.