Join us for a "Let's Talk Tourism" Chat Below!

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What is Sonoma County's "Let's Talk Tourism"?

"Let’s Talk Tourism" was a series of conversations held from May to October 2017 to discuss Sonoma County's hospitality industry and how we interact with our residents and stakeholders.

The agenda included information about SCT, plus an interactive group exercise focusing on your local destination. We invited our residents and tourism businesses to join Sonoma County Tourism in this discussion at locations around the county.





2017 "Let's Talk Tourism" Recap and Results

As part of Sonoma County Tourism’s community engagement strategy, “Let’s Talk Tourism” went to nine cities and towns: Jenner, Santa Rosa, Windsor, Cloverdale, Petaluma, Sebastopol, Rohnert Park, Bodega Bay and Guerneville. The agenda included:

  • An overview of Sonoma County Tourism, our mission and funding structure
  • Local tourism’s role in:
    • Creating jobs
    • Driving the local economy
    • Enhancing lifestyle and culture
    • Supporting local governments, community programs, arts and culture, public safety, scholarships and infrastructure through collected transient occupancy tax (TOT)
  • Group breakout exercise:
    • Exercise one:  Itinerary building exercise around local tourism assets
    • Exercise two: Group discussion regarding the impacts of tourism: Issues, roadblocks and solutions
  • Groups report on breakout sessions
  • Questions

Hundreds of business owners and residents attended the “Let’s Talk Tourism” talk series and the results were illuminating. We collated the feedback on critical issues, and created the chart (below) to show similarities and differences in the areas we visited:





Sonoma County Tourism’s steps since the “Let’s Talk Tourism” Campaign:

  • Recently incorporated input to help inform our 2017-18 Strategic Business Plan
  • Working with elected officials, residents, the associated chambers of commerce, and other key stakeholders to identify long-range strategies around the identified topics
  • Adapting the program to address community concerns, incorporating the results of the pilot program, while continuing to educate the community on tourism’s positive impacts, providing current information on programs and initiatives

Past "Let's Talk Tourism" Events:

May 4, 2017 - Jenner
May 18, 2017 - Santa Rosa



June 23, 2017 - Windsor



July 18, 2017 - Cloverdale



July 21, 2017 - Sebastopol 
July 26, 2017 - Petaluma
September 1, 2017 - Rohnert Park + Cotati
September 22, 2017 - Bodega Bay



October 3, 2017 - Guerneville