Three women wearing Tourism Cares t-shirts in the woods.

Sonoma County Tourism Cares Volunteer Opportunities

Sonoma County Tourism Cares

Get involved with us within our community to give back and show that the Sonoma County tourism industry cares. Contact Nicole Bradin at [email protected] for more information on how to get involved. 

National Travel and Tourism Week 2018 Recap:


Sonoma County Tourism Cares: National Travel and Tourism Week 2018 from Sonoma County Tourism on Vimeo.

Nearly 80 Sonoma County hospitality professionals celebrated National Tourism Week (May 6-12) by volunteering an estimated 291 hours with three organizations: Redwood Empire Foodbank, LandPaths, and Habitat for Humanity's ReStore.

This year saw a 16 percent increase in hours volunteered and a 28 percent increase in the number of volunteers over last year's inaugural Tourism Cares event, explained Nicole Bradin, director of community engagement for Sonoma County Tourism.

'Tourism Cares is a great way to show our hospitality industry is part of the Sonoma County community,' Bradin added. 'Volunteer opportunities gave individuals the chance to learn more about the important nonprofits that support our citizens and let us help make Sonoma County a better community for all.'

Study Shows Tourism Businesses Support Local Communities

Sonoma County's tourism businesses do more than just provide visitors with welcoming hospitality, farm-fresh dining, luxurious accommodations, and one-of-a-kind attractions. These businesses support local communities by donating time, in-kind gifts, and cash donations.

Sonoma County Tourism commissioned Economic Forensics and Analytics to conduct a study of hospitality businesses and their philanthropic endeavors within the region.

Sonoma County Tourism Cares News:

SC Tourism Cares October 2018 E-News
SC Tourism Cares July 2018 E-News
SC Tourism Cares April 2018 E-News
SC Tourism Cares December 2017 E-News

Sonoma County Strong: Hospitality Fire Response from Sonoma County Tourism on Vimeo.

Current Volunteer Opportunities:

Spring Lake Clean-up Volunteer Event
May 9, 2019: 9 a.m. – noon

Image of lake at Spring Lake Regional Park.

Join us in celebrating National Travel and Tourism Week by way of volunteering. Sonoma County Tourism Cares and Sonoma County Regional Parks need 25-30 volunteers to join park staff picking up litter along the shores of Spring Lake Regional Park’s 72-acre lake. Volunteers for this event will be entered in a drawing to win an Annual Regional Parks Pass, and all are encouraged to stay after the cleanup for a celebratory picnic lunch, provided by Sonoma County Tourism. For more information and to register, click here. See you on May 9!

Past Sonoma County Tourism Cares Events:

Left Edge Theatre - April 22, 2019

Two men working on a set at Left Edge Theatre.
Mark Montante (left) and Bruce Schneeman (right) construct a shōji for Left Edge Theatre’s next show.

Sonoma County Toursim Cares was hard at work for Left Edge Theatre - helping to break down an old set and build a new one. Additionally, volunteers worked to organize the green room, prop room, and backstage area. 

Sonoma Family Meal - December 1, 2018

Image of volunteers at Sonoma Family Meal.
Marjorie Sands, left, chops veggies with other Tourism Cares volunteers at Sonoma Family Meal.

A group of Sonoma Tourism Cares volunteers gathered on Saturday, Dec. 1, in the kitchen at Sonoma Family Meal. They chopped vegetables and made tamales, soups, and noodles for weekly meals that were distributed to about 80 families who lost their homes in the October 2017 wildfires, and are still recovering

Petaluma Visitors Center - August 15, 2018

Volunteers work to beautify the Petaluma Visitors Center in Sonoma County, California

Grace Nistler (L), Susan Villa (C), and other volunteers move wood chips to planting areas at the Petlauma Visitors Center.

210 Lakeville St, Petaluma, CA

We pulled out weeds and dead plants, added new soil, planted new plants, and spread wood chips in contained planting areas to beautify The Petaluma Visitors Center, which is housed in a 1914 yellow train depot next to the new SMART train platform.

Redwood Empire Food Bank- May 7, 2018


Tourism Cares, Sonoma County, California

Left, Maria Dougherty of Paradise Ridge Winery, Ann Possinger of Sonoma County Orchid Society and Volunteer, Barbara Cox of Sonoma County Vintners, and Gilda Gonzalez of Sonoma County Tourism help out at Redwood Empire Food Bank.

3990 Brickway Blvd., Santa Rosa, CA

We helped Redwood Empire Food Bank in their efforts to end hunger in our communities. Volunteer activities included: gleaning through produce, boxing non-perishable items, and sorting through donated food items.  

LandPaths at the Riddell Preserve - May 9, 2018


Tourism Cares, Sonoma County, California

From left, Gianna Kaya Cacci, Stacey Washburn, and Aubry Horne, all from Oxford Suites Sonoma County in Rohnert Park volunteer to help clear overgrown brush at Landpath's Riddell Preserve.

550 Westside Road, Healdsburg, CA

We helped LandPaths with trail building, so that Riddell Preserve can be opened for greater access to visitors, residents, school groups and other educational programs. The volunteer work combined habitat restoration, fire risk management, and trail building.  

Habitat for Humanity ReStore - May 11, 2018


Tourism Cares, Sonoma County, California

Left, Sierra Downey of Sonoma County Tourism and Nate Baker of Sonoma County Economic Development Board/Sonoma County Tourism lend a hand at Tourism Cares Habitat.

1201 Piner Rd #500 Santa Rosa, CA

We helped Sonoma County's 17,000 sq. ft. discount home improvement store organize new and gently-used building materials and furniture. All operating profits from ReStore sales support Habitat's build programs, including post-fire rebuild projects, and some items donated to ReStore are used in Habitat homes and projects. While making home improvement affordable for consumers, the store reduces the amount of waste that goes into the landfill.  

Redwood Empire Food Bank - December 28 & 29, 2017


Tourism Cares, Sonoma County, California


3990 Brickway Blvd, Santa Rosa, CA 95403

We helped to repackage food, prepare and package frozen meals, and distributed food at various locations in Sonoma County to our neighbors who have been affected by the fires.  

Palms Inn Work Day for Homeless Housing - May 8, 2017


Sonoma County Tourism Cares Volunteer at The Palms Work Day

Palms Work Day, 3345 Santa Rosa Ave., Santa Rosa
Supported by Habitat for Humanity. The Palms is a converted lodging property serving the homeless and veterans.  

Riverfront Regional Park Improve Redwood Grove Area - May 8, 2017


Tourism Cares, Sonoma County, California


Riverfront Regional Park, 7821 Eastside Road, Healdsburg
Worked with park staff to spread mulch, remove invasive plants and install fencing. Tools, gloves, water and snacks were provided, plus free parking.

Goatlandia - May 9, 2017


Tourism Cares, Sonoma County, California


Goatlandia, 2336 Olivet Road, Santa Rosa
Goatlandia Farm Animal Sanctuary - build and clean day!
Time to brush the animals and also learn about living a compassionate lifestyle. 

CAP Headstart - May 9, 2017


Tourism Cares, Sonoma County, California


CAP Head Start, 141 Stony Circle, Suite 210, Santa Rosa
Helped them finish up school! Helped with school packets, copy/collate, cut/laminating.

Pepperwood Preserve trail work and exotic species removal - May 10, 2017


Tourism Cares, Sonoma County, California


Pepperwood Preserve, 2130 Pepperwood Preserve Rd., Santa Rosa
You will be working outdoors, bring water, work gloves and wear sturdy shoes. Snacks provided.            

The Pony Express Rocks - Arena beautification - fence repair, paint & vegetation removal - May 11, 2017


pony express rocks sonoma county tourism cares


The Pony Express Rocks, 6413 Sonoma Hwy., in Santa Rosa
Supporting at-risk youth where horses are used as teachers, healers and agents of change.

Not Pictured:


Spring Lake Park Invasive Plant Removal - May 10, 2017

Spring Lake Park , 393 Violetti Drive, Santa Rosa
Worked with park staff to remove invasive plants. Tools, gloves, water and snacks were provided, plus free parking.

LITE Initiatives: Living lightly with bicycles

Lite Initiative (Community Bikes), 4019 Sebastopol Rd., Santa Rosa
Size & inventory bikes. No experience necessary.

Doran Park Beach Clean Up - May 13, 2017

Doran Park, 201 Doran Beach Road, Bodega Bay
Worked with park staff to clean two miles of beach. Tools, gloves, water and snacks provided. Plus free parking.

Society of St. Vincent de Paul, May 13, 2017

Society of Saint Vincent de Paul, 610 Wilson Rd., Santa Rosa
Served meals to homeless; set up and clean up too. Closed toed shoes required. Volunteer application and emergency contact information.

Volunteers also received nifty Sonoma County Tourism Cares T-shirt in addition to the good feeling that comes with being a part of a giving community.