SONOMA COUNTY, CALIFORNIA — Kelly Bass Seibel, an established Sonoma County community leader, has joined Sonoma County Tourism (SCT) as its director of community engagement.

Bass Seibel will lead the essential community relations function for Sonoma County Tourism, including outreach to elected officials, business groups, partner businesses, and other key stakeholders. Leveraging input from SCT’s executive team, the board of directors, and the community engagement committee, she will help guide SCT’s efforts as effective destination stewards.

“Kelly brings with her an exceptional track record of project leadership and reputation management,” said Claudia Vecchio, president/CEO of Sonoma County Tourism. “She will be a key player in the creation of our community relations strategy in alignment with our strategic plan. I have full confidence she will be an amazing leader and ambassador for our organization.”

Bass Seibel comes to Sonoma County Tourism from the Petaluma Health Center where she was director of business development and partnership. Prior to this post, she spent nine years with the Santa Rosa Metro Chamber – first as marketing and public relations manager, before advancing to director of workforce development, and ultimately vice president of public policy.

A graduate of both Leadership Santa Rosa and Leadership Petaluma, Bass Seibel has been recognized as a “Forty Under Forty” by both the North Bay Business Journal and the American Chamber of Commerce Executives (ACCE).

“Sonoma County is a community unlike any other,” said Bass Seibel. “The generosity, passion, resilience, and ingenuity of our residents inspires me every day. More than the food, wine, and beautiful landscapes, it’s the people that make our destination special. I look forward to connecting with all our stakeholders on a meaningful level to help plan and foster Sonoma County’s development as not only the ideal place to live and do business, but also to visit.”


Sonoma County Tourism is the official destination stewardship organization for California’s Sonoma County. SCT is a private, non-profit marketing and sales organization dedicated to sustaining the hospitality economy in Sonoma County, California. Sonoma County was named Wine Enthusiast Magazine’s 2019 Wine Region of the Year. 

Tourism generates $2.175 billion annually for the local economy, $193.8 million in government revenue, and supports more than 22,300 jobs. Sonoma County Tourism offices are located at 400 Aviation Blvd., Ste. 500, Santa Rosa, Calif. 95403. For more information, call 707-522-5800 or 800-576-6662, or visit