Sonoma County, September 21, 2020 – As the leaves turn colors, and warm sunny days give way to crisp autumn nights, Sonoma County bustles with activity in the vineyards and fields, in the kitchens, and at the open-air markets. Visitors seeking an escape to a beautiful, relaxing destination, and who value strict safety protocols travels, will find that, and more, in Sonoma County.

At the heart of Sonoma County is a history of cultivating natural resources sourced from the land to create unique products, deeply rooted in sustainability. The land’s bounty contributes to a culture of artisan craft-making and a real sense of place, based on local crops reaching ‘peak sweetness’ this time of year.


Sonoma County offers myriad ways to decompress from the stress of 2020 through experiences such as vineyard walks; private, guided hiking and biking journeys; yoga in the vineyards; and scenic picnics with locally-made food and wine. Enjoy unique experiences this fall in Sonoma County. NEW this fall – discover exclusive savings and discounts at more than 20 craft beverage locations with the Sonoma County Tasting Pass.


Celebrate the 70th Anniversary of the Peanuts comic strip, created by Sonoma County’s own Charles M. Schulz. Sonoma County Tourism has created the ”Life Opens Up on the RoadTRIPS” inspiration guide, filled with dozens of itineraries and business information. And while visiting Sonoma County, please review the “Safe Travels Promise to #keepsonomasafe during the pandemic.


Restaurant menus reflect the change of season, highlighting the delights of autumn produce, best enjoyed on the many outdoor patios. Indulge in Sonoma County’s many dairy delights along the Cheese Trail or plan a visit to a local farm via the Farm Trail map. Dungeness Crab season begins in November. Learn to cook a new dish from a Sonoma County chef, using locally-sourced ingredients.


Many of Sonoma County’s lodging properties are offering special deals to their romantic inns, world-class resorts, spas, wineries, culinary experiences and more. Through Sonoma County’s partnership with Kind Traveler, visitors will find incentives to book through the platform and in turn donate $10/night to a Sonoma County charity. This “Give and Get” partnership features some of the county’s premiere properties including Farmhouse Inn, Timber Cove Resort, Flamingo Conference Resort & Spa, The Sandman Hotel, among others. Complementing this partnership is Sonoma County Tourism’s Travel Kindly pledge, with eight principles that visitors are asked to follow.

Mark your calendar:

October is officially designated as “Sonoma County Wine Month,” a period in which many wineries throughout the region’s 18 diverse appellations offer discounted and complimentary tastings, in addition to special promotions at hotel and attraction partners. These experiences are a delicious way to explore the world’s first 100% sustainable wine region.


About Sonoma County 
Experience Sonoma County, where Life Opens Up. Just as wine “opens up” when it’s allowed to breathe, Sonoma County inspires visitors to open up to new experiences. Just 30 miles north of San Francisco, Sonoma County is one of California’s top food and wine destinations, home to more than 425 wineries ranging from rustic to regal. Hike among towering redwoods, cruise along rugged Pacific coastline, and get to know inviting small towns. Or, just sit back and take it all in. Because here, you’re free to go your own way.

Birgitt Vaughan 
Director of Global Media Relations 
Sonoma County Tourism 
[email protected]  

Anna Yan
Public Relations Manager
Sonoma County Tourism
[email protected]

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