SONOMA COUNTY, CALIFORNIA, November 10, 2020 – Laid-back luxury meets authentic northern California adventures in Sonoma County, where the wine is world-class and only half the story. Sonoma County Tourism (SCT), the region’s official destination stewardship organization, is providing the 2020 Incentive Travel Guide to help businesses  treat their  valued teams to once-in-a-lifetime incentive trips such as food and wine experiences,  rejuvenating retreats and adrenaline-filled adventures. 

“In our new incentive inspiration guide, we are proud to highlight many of the incredible opportunities available to motivate, engage and reward your high achieving team, your top clients, or your hard-working Board.” said Jennifer Richards, Vice President of Business Development at SCT. “In Sonoma County our community of artisans curate meaningful, down-to-earth experiences for a deeper connection to one another, and the beauty that surrounds you,”  

Activities and excursions are growing across the region, with al fresco wellness, adrenaline excursions, and new ways to taste wine, food, and craft beers and cocktails.  

“Here you will savor acclaimed cuisine from Michelin-star chefs, delectable eateries and hidden gems. You can drink it all in while visiting wineries, breweries, cideries, and distilleries. All the while, reenergizing amid towering redwoods, vineyards, valleys, and coastal views,” describes Richards. “From our relaxing spas, championship golf courses, and unique adventures, Sonoma County is an inspired setting. We invite you to experience how life opens up when you immerse yourself in all that we have to offer your next incentive trip!” 

The guide offers a range of unique activities guided by in-the-know locals, ideal for CEOs, executives, and groups of all types and sizes. Included is an array of accommodation options in Sonoma County, as lodging options continue to expand with new hotels and renovations.  

“Our trademark at Vintners Resort is to ‘Celebrate Everything’,” said Percy Brandon, General Manager of Vintners Resort, “and with that, we offer you the perfect place to recognize, reward and rejuvenate your team! There’s a lot to take in when you visit our sustainable destination, the sights, the smells, the tastes, the experiences. Vintners Resort and Spa defines serenity. Our central location is the gateway to Sonoma Wine Country, so we invite you to come celebrate with us! With spectacular vineyard, coastal and mountain views, Sonoma County welcomes visitors to a truly memorable and unique experience.” 

This year has brought exciting new ways to eat, drink, play, and stay in Sonoma County, a destination bursting with majestic coastlines, rolling vineyard hills, historic redwood trees, and endless venues that create a dramatic backdrop to make any incentive travel experience spectacular.  

“The Sears Point Racing Experience is the perfect way for businesses and groups to enjoy a day of high-speed fun while enjoying state-of-the-art equipment on our 12-turn road course and professional karting track – right in the heart of wine country! Sonoma County is the ideal place to combine business with pleasure, and Sonoma Raceway offers a one-of-a-kind venue for unforgettable experiences.” 

Sonoma County is a diverse destination that can be experienced in one trip but is big enough to explore for a lifetime. Get inspired with the 2020 Incentive Travel Guide and explore the Meetings and Groups page on  With the new Safe Travels Promise, Sonoma County continues to deliver customizable thrills that effortlessly impress. 

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Experience Sonoma County, where Life Opens Up. Just as wine “opens up” when it’s allowed to breathe, Sonoma County inspires visitors to open up to new experiences.  

Just 30 miles north of San Francisco, Sonoma County is one of California’s top food and wine destinations, home to more than 425 wineries ranging from rustic to regal. Hike among towering redwoods, cruise along rugged Pacific coastline, and get to know inviting small towns. Or, just sit back and take it all in. Because here, you’re free to go your own way.   

Sonoma County was named Wine Enthusiast magazine’s Wine Region of the Year. Discover why by visiting it yourself. Start planning today at , or call 707-522-5800.  

Media Contacts 

Anna Yan  
Public Relations Manager   
Sonoma County Tourism   
[email protected]  

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