Sonoma County, California, June 22, 2020 – As part of its campaign to welcome visitors back to the destination, Sonoma County Tourism (SCT) has launched their “Life Opens Up on the RoadTRIPS” promotion. The tourism agency is giving away “a trip a day” from June 22 through June 26, 2020. Each of the road trips is themed to showcase experiences that Sonoma County is well known for.

Over the course of the week, Sonoma County fans can register to win one of the following road trips. Each winner will be awarded two-night accommodations for two people; themed activities; a $500 gift card; and a Sonoma County-themed gift box. The approximate value for each giveaway is $3,000. Winners will be chosen the week of June 29 and will work with Sonoma County Tourism to customize and plan their experience.

  • June 22: Retreat to Sonoma County
  • June 23: Sonoma County Outdoor Adventure
  • June 24: Sonoma County Culinary Exploration
  • June 25: Sonoma County Coastal Endeavors
  • June 26: Sonoma County Wine Lovers

In addition, Sonoma County Tourism has created the Life Opens Up on the RoadTRIPS Inspiration Guide. This free digital guide is filled with dozens of itineraries and business information to help visitors plan their perfect Sonoma County getaway. Those who enter to win one of the five experiences will automatically receive a link to access the guide. In addition, the guide is available to everyone at:

 “Sonoma County is where “Life Opens Up,” said Todd O’Leary, vice president of marketing and communications at Sonoma County Tourism. “With our proximity to cities throughout Northern California, wide-open spaces, and immersive visitor experiences, Sonoma County is the ideal destination for visitors to take their next road trip.”


About Sonoma County 
Experience Sonoma County, where Life Opens Up. Just as wine “opens up” when it’s allowed to breathe, Sonoma County inspires visitors to open up to new experiences. Just 30 miles north of San Francisco, Sonoma County is one of California’s top food and wine destinations, home to more than 425 wineries ranging from rustic to regal. Hike among towering redwoods, cruise along rugged Pacific coastline, and get to know inviting small towns. Or, just sit back and take it all in. Because here, you’re free to go your own way. 

Birgitt Vaughan 
Director of Global Media Relations 
Sonoma County Tourism 
[email protected] 

Anna Yan
Public Relations Manager
Sonoma County Tourism
[email protected]

High-resolution photos can be found at
Password: SoCoLifeOpensUp 

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