Sonoma County, California, January 25, 2021 – As part of National Plan for Vacation Day on January 26, Sonoma County Tourism (SCT) encourages visitors to plan the perfect restorative getaway to enjoy all the well-being properties found only in Sonoma County.

National Plan for Vacation Day (NPVD) coincides with the U.S. Travel Association’s Let’s Go There initiative. 97% of potential travelers say that having a trip planned makes them happier. Additionally, survey data shows that 84% of Americans are excited to plan a vacation in the next six months, indicating an impending surge in travel demand once conditions improve.

As travel opportunities become more available, SCT advises savvy vacation planners who are able to book future trips now to take advantage of these offers before demand picks up. 

“Sonoma County is the place to immerse, engage, and connect with the earth, nature, and most importantly, with each other,” says Claudia Vecchio, president and CEO of SCT. “Our hospitality businesses have made significant enhancements to ensure that safety continues to be Priority #1.”

Enjoy a free night at Sonoma County’s new Mine + Farm, the Inn at Guerneville

Set on two and a half acres of natural landscape, this restored 1906 farmhouse is a thoughtfully designed boutique Inn experience for today’s traveler. Mine + Farm’s design approach is modern; curated with historical elements of the property and surrounding area. The property is dog-friendly with lots of outdoor space for the four-legged guests. Included in the stay is a locally driven, full organic meal with house made juices. Book any room for four nights, and your 4th night is free.

Bike, Ballooning and your choice of Beverage

Experience two of the best views in Sonoma County! Feel like you are on top of the world taking in  the lush vineyards and redwoods from a colorful hot air balloon escorted by experienced F.A.A. pilots and instructors from Up & Away Ballooning. After the balloon ride, hop on a comfy bike from Ace It! Bike Tours and take a journey through the famous Russian River Valley to either wineries or breweries. Bike tours are available the same day or a different day of your balloon ride. Package price is $404/pp.

Buy 3 nights and receive the 4th night complimentary at Farmhouse Inn & Spa

Everything you’ve heard is true. Sommelier-led wine tours. A Michelin-starred restaurant. 25 rooms with curated wine refrigerators and feather beds. Farm-to-table full-service spa. Owners so intimately connected to Sonoma that their story dates back five generations. This -and so much more- is why Farmhouse Inn ranks among the most highly rated hotels in the world. More packages available.

For more offerings on lodging and activities throughout Sonoma County check these deals and discounts. Samples include California Dreaming: 40% off at Gaige House + Ryokan and at Kenwood Inn & Spa; and Midweek Winter Escape to Bodega Bay at Inn at the Tides.

With a greater emphasis on health and wellbeing than ever before, Sonoma County offers an ideal place to relax and focus on mindfulness and connectivity. The unique combination of stunning natural wonders and wellness-focused businesses, Sonoma County offers myriad opportunities to renew and reconnect with oneself and nature.  Here, visitors can retreat with meditative nature hikes along coastal bluffs and forest bathing in the ancient redwoods. Nourish the mind and body with local ingredients and experiences, while learning about the heritage of sustainability rooted in our agrarian economy and appreciation for our natural surroundings. More information about the wellness experiences can be found within the Wellness Guide.

Sonoma County Tourism reminds everyone to continue practicing safety measures, including wearing face coverings in public and keeping distance of at least 6 feet from others. We also encourage visitors to review The Safe Travels Promise, which provides guidelines to ensure safety. In addition, SCT recommends to make reservations ahead of time, to ensure availability. Click here for the latest about how Sonoma County is protecting both visitors and residents. 


About Sonoma County 
Experience Sonoma County, where Life Opens Up. Just as wine “opens up” when it’s allowed to breathe, Sonoma County inspires visitors to open up to new experiences. Just 30 miles north of San Francisco, Sonoma County is one of the world’s most progressive food and wine destinations and is home to more than 425 wineries ranging from small family-owned properties to global brands.  Visitors also can explore stunning natural resources while hiking among towering redwoods, cruising the rugged Pacific coastline, and discovering inviting small towns.  More information can be found at

Sonoma County Tourism
Birgitt Vaughan 
Director of Global Media Relations 
Anna Yan
Public Relations Manager
[email protected]