SONOMA COUNTY, CA (September 27, 2022) Sonoma County is featured in Sustainable Travel: Where Next?, an all-new documentary series released today by Sustainable Travel International. The series highlights how the global travel and tourism sector is taking action to protect our planet and its treasured destinations, showcasing Sonoma County’s sustainability efforts as one such example. The series debuts as the international community celebrates World Tourism Day and acknowledges the important role that tourism plays in sustainable development.

The series is a collection of 16 short-form documentary films produced by Zinc Communicate, a Zinc Media Group company, each spotlighting a different tourism destination or organization. From the beaches of Barbados to the vineyards of Sonoma County, the series brings to life uplifting stories of conservation, regeneration, inclusion, empowerment, and resilience.

“This series aims to captivate and inspire viewers to take action within their own lives or professional roles to further sustainable travel,” said Paloma Zapata, CEO of Sustainable Travel International. “Over the past two years, people spent a lot of time looking back and reflecting on the harmful effects of tourism and everything that’s gone wrong. Now is the time to look forward and as we do so, it is more important than ever to be telling powerful, uplifting stories that encapsulate the positive side of tourism, and its potential to conserve our planet and create social benefit.”

Sonoma County’s episode, titled ‘Sunshine,’ celebrates the destination’s sunny Mediterranean climate, while saluting some of the businesses and organizations dedicated to protecting and preserving the region for generations to come.  

“Sonoma County Tourism is delighted to highlight our destination’s sustainability efforts through this international showcase,” said Claudia Vecchio, President and CEO of Sonoma County Tourism. “Although painted with a broad brush, we hope this video inspires viewers from around the globe to learn more about Sonoma County’s commitment to the conservation of our priceless natural resources.”

Along with Sonoma County, the other destinations and organizations featured in the series include Coulibri Ridge, Destination Greater Victoria, Explore Edmonton, Park City Utah, Six Senses, South Western Railway, Sustainable Travel International, St Kitts Ministry of Tourism, Tourism Australia, Town of Vail, Visit Barbados, Visit Denmark, Visit Ljubljana, Visit Oslo, and YHA Australia.

To mitigate the environmental footprint of the film production, Zinc Communicate is partnering with Sustainable Travel International to offset the main sources of carbon emissions: crew flights, accommodations, and ground transportation. 

Sustainable Travel: Where Next? can be streamed online at and is also available on Sublime Magazine.

For more information, please contact [email protected].

Media Contact:
Claudia Vecchio
Sonoma County Tourism
[email protected]


Sonoma County Tourism (SCT) is the region’s official Destination Stewardship Organization. Through a multi-channel sales and marketing program, the organization promotes Sonoma County as a global visitor and meetings destination, where diversity thrives, and everyone is welcome. Stewardship and Sustainability remain at the forefront of everything Sonoma County Tourism does. As the nation’s first Destination Stewardship Organization, located in the most sustainable wine region in the world, SCT strives to create and adopt best practices aimed at protecting and preserving our destination for generations to come. To learn more about SCT’s commitment to sustainability, visit

Sustainable Travel International is a mission-driven organization dedicated to protecting and conserving our planet’s most vulnerable destinations. We are transforming tourism’s impact on nature and people by working alongside local communities, engaging travelers and businesses in responsible practices, and strengthening destination management. Through our work, we aim to safeguard nature, combat climate change, and empower communities to preserve the integrity of destinations around the globe. To learn more visit

Zinc Media is an award winning, critically acclaimed television, brand and audio production business. It has two divisions: Zinc Television and Zinc Communicate.

Zinc Television is an award-winning content producing group making a range of factual TV programs for UK and international broadcasters and OTT platforms, operating under trusted production labels.

Zinc Communicate specializes in the creation of corporate films for businesses, brands, advertisers and media owners as well as branded entertainment for consumer brands. The company has a growing radio and podcasting production offering.