SONOMA COUNTY, CA (April 27, 2022) Sonoma County Tourism’s director of brand marketing, Frank Filice, has been named one of eTourism Summit’s 2022 Emerging Tourism Stars. The eTourism Summit launched the Emerging Tourism Stars program in 2021 to recognize astute individuals from the nationwide tourism industry who excel within the digital travel space.

“I’m honored to be selected as a 2022 eTourism Summit Emerging Star and delighted to be leveraging my 17+ years of marketing experience to help my community and the greater tourism industry overall,” said Filice. “Having worked in a variety of industries prior to tourism, I’m in awe of the collaboration and support the tourism industry provides each other and I try to reinforce that industry wide partnership every opportunity I get.”

As one of just nine Emerging Star honorees, Filice will be connected with a travel and tourism leader as a mentor, receive a scholarship to attend June’s eTourism Summit in Orlando, participate in a special panel at the summit, be featured in a profile article in The Travel Vertical and in a conversation on The Travel Vertical Podcast.

As director of brand marketing, Filice plays an essential role in the development of consumer marketing campaigns and related initiatives for SCT. Filice also directs the organization’s content calendar and oversees the concepting, message development, and monitoring of its social media efforts – including influencer campaigns. Additionally, Filice develops and curates SCT’s visual imagery, along with producing and editing content on

“I’m thrilled to see Frank receiving this honor,” said Todd O’Leary, SCT’s VP of Marketing and Communications. “He exemplifies the qualities of a solid leader, from having a great attitude, to being a visionary for our brand marketing efforts at Sonoma County Tourism.”

eTourism Summit, owned and produced by Connect Travel, is a yearly conference that unites the ecosystem of destination marketing professionals with vendors and agencies that support their work to exchange ideas and share expertise in an intimate setting.


About Sonoma County Tourism: Sonoma County Tourism is the region’s destination stewardship organization. Inspiring travel to the region through a variety of sales and marketing programs aimed at consumers, meeting and event planners, the travel trade and media, the organization strives to ensure responsible tourism helps create a robust economy for the Sonoma County region. For more information       

Media Contact: 

Sonoma County Tourism
Claudia Vecchio
(707) 327-6334
[email protected]