SONOMA COUNTY, CALIFORNIA — Spencer Spellman, former account executive for Wagstaff Worldwide, has joined Sonoma County Tourism (SCT) as their director of brand development, a new position encompassing content development and distribution, promotions, social media, and campaign development.

“I’m thrilled that Spencer is joining the SCT team as director of brand development,” said Todd O’Leary, vice president of marketing and communications at Sonoma County Tourism. “As a member of the leadership team, he will play a key role in shaping the core promotional efforts of our organization. His experience in creating compelling, immersive content and promotional programs with leading travel brands has positioned him perfectly for this important role.”

While at Wagstaff Worldwide – a leading public relations and marketing agency – Spellman served as an account executive in their Santa Monica office. He worked on accounts in the travel, food, and beverage verticals.

He also has extensive experience as a content strategist, writer, and editor to travel and lifestyle brands including Travel + Leisure, Los Angeles Times, Tourism Australia, Anheuser-Busch, and Expedia. In addition, he is the founder of Whiskey Tango Globetrot, a travel and drink website (and podcast), in which he’s partnered with brands that have included Capital One, Vail Resorts, Visit South Africa, and Elijah Craig Bourbon.

“What I love about Sonoma County is that it takes so many of my favorite things—rolling hills, beautiful coastline, outdoor adventures, and craft food and drinks—and puts it in one place,” said Spellman. “Like me, the region takes pride in going its own way and savoring each moment. In my repeated visits to Sonoma County, I’ve discovered a welcoming community of artisans in a destination of stunning landscapes. I’m excited to make Sonoma County my home and help promote it to the world.”

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Sonoma County Tourism is the official destination stewardship organization for California’s Sonoma County. SCT is a private, non-profit marketing and sales organization dedicated to sustaining the hospitality economy in Sonoma County, California. Sonoma County was named Wine Enthusiast Magazine’s 2019 Wine Region of the Year.  

Tourism generates $2.175 billion annually for the local economy, $193.8 million in government revenue, and supports more than 22,300 jobs. Sonoma County Tourism offices are located at 400 Aviation Blvd., Ste. 500, Santa Rosa, Calif. 95403. For more information, call 707-522-5800 or 800-576-6662, or visit