Sonoma County, October 13, 2020 – Sonoma County Tourism (SCT), the region’s official destination stewardship organization, is working with Threshold 360 to capture over 755 virtual tours for local tourism and hospitality businesses across the region.  

Meeting planners and visitors can now virtually step inside many of Sonoma County’s wineries, restaurants, accommodations, historic sites, attractions, outdoor activities, and more. The interactive virtual tours can be found on business listing pages on SCT’s website, 

“Sonoma County Tourism is thrilled to partner with Threshold 360,” said Todd O’Leary, SCT’s vice president of marketing and communications. “This kind of virtual technology and visitor experience is more important than ever. Now visitors, meeting planners, and others can view hundreds of Sonoma County businesses from wherever they are in the world.”   

These virtual tours are excellent tools to help plan a Sonoma County vacation or meeting by showcasing many of Sonoma County’s experiences, such as Goat Rock BeachThe Fairmont Sonoma Mission Inn & SpaFrancis Ford Coppola WinerySpud Point Crab Company and more. 

“The virtual tour by Threshold 360 has provided our guests with a breathtaking preview of our 8.5-acre estate,” said Cecilia Enriquez, Winemaker/Proprietor of Enriquez Estate Wines. “If our guests had any hesitation about booking their visit, the virtual tour puts their mind right at ease.” 

Threshold 360 and their contracted Certified Creators have implemented additional precautions and safety measures during COVID-19, to ensure that visual captures of properties are done in a contact-free and safe way.  


About Threshold 360 

Threshold 360 is changing the way the world discovers. As a leading platform for 360 virtual tour creation & delivery, Threshold helps Destination Marketing Organizations, Resorts & Hotels, Healthcare Facilities, Educational Institutions, and other location-based businesses significantly increase their digital engagement and conversions by bringing destinations to life online. The Threshold Platform has proven to increase overall online bookings and engagement for customers by upwards of 20%. The company’s core library coverage extends to over 100,000 locations, comprising some half a million virtual tours, and has been viewed over a billion times. For further information on Threshold360 and the new Threshold Map, please visit  

About Sonoma County 

Experience Sonoma County, where Life Opens Up. Just as wine “opens up” when it’s allowed to breathe, Sonoma County inspires visitors to open up to new experiences.  

Just 30 miles north of San Francisco, Sonoma County is one of California’s top food and wine destinations, home to more than 425 wineries ranging from rustic to regal. Hike among towering redwoods, cruise along the rugged Pacific coastline, and get to know inviting small towns. Or, just sit back and take it all in. Because here, you’re free to go your own way.   

Sonoma County was named Wine Enthusiast magazine’s Wine Region of the Year. Discover why by visiting it yourself. Start planning today at or call 707-522-5800. 

Media Contacts 

Birgitt Vaughan  
Director of Global Media Relations  
Sonoma County Tourism  
[email protected]  

Anna Yan 
Public Relations Manager 
Sonoma County Tourism 
[email protected]  

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