SONOMA COUNTY, CA (August 1, 2022) Visit Sonoma County, California, and step into a place that opens up with possibilities; a place to immerse, engage, and connect with each other and to the land.

From gently rolling hills to misty ocean breezes, through paths through ancient redwoods, and along meandering rivers and streams — Sonoma County opens your eyes to an entirely different world and set of feelings.

Nothing prepares you for the soul-stirring moment when the sun dips into the Pacific Ocean. Or the cool breeze that caresses your skin as you walk through a redwood forest on a summer’s day. Or even the heady aroma when just-picked grapes are gently “crushed” – the first step in creating Sonoma County’s amazing wine.

In this home of artisans, you’ll find careful attention to craft – whether it’s winemaking, brewing, farm-to-fork culinary experiences, visual arts, cheesemaking, producing unique outdoor recreation tours, or creating special touches for guests in each hotel room.

Cultivate your own experiences in a place where you are always welcome.


From crisp light whites to hearty reds – and everything in between – Sonoma County pours a varietal for almost every palate. More than 425 famed wineries within 19 distinct wine-growing areas allow vintners to produce a stunning array of wines. Locally crafted beers, ciders, and spirits give friends an excuse to relax and unwind after a day of exploring.


Highly skilled and innovative chefs turn the natural bounty found here inyo culinary magic. Savor this food lover’s paradise: 500-plus restaurants ranging from Michelin- and Zagat-rated stars to casual eateries. Dine in an elegant hotel, a picturesque inn, al fresco in a vineyard, or at a riverfront pub. Wine Country chefs use local produce, cheeses, olive oils, meats, fish, wines, and beers in creating their menus. Come and taste the Sonoma County difference.


Snooze at brand-name hotels you recognize or small boutique inns you’ll want to get to know better. Choose from luxury and full-service resorts, B&Bs tucked among the vines, to charming seaside lodges, or cabins and campgrounds throughout the area. Book a vacation home and bring the entire family. Sonoma County has a room to suit your taste.


Sonoma County puts the “culture” in agriculture. Support sustainable agriculture: Take a tour and meet the farmer; learn how local specialties go from the garden to the table. Discover pick-your-own farms or take a dairy tour. Find out how to source your entire menu from this bountiful place.


Refresh your mind and renew your spirit with spa treatments that offer a quiet journey. Many spas offer gardens to enjoy before or after your treatment. Natural thermal springs, prevalent throughout the area, lend healing powers when you’re immersed in the water. Nothing connects you to this place more than the fertile earth. Discover a treatment that uses products made from local lavender, goat’s milk, honey, and grape seeds. With 40-plus spas and wellness centers, Sonoma County can be nonstop relaxation.


Sonoma County’s rich, diverse landscape is one of its main attractions. At almost any given angle, the views demand attention. Take time to savor the extraordinary beauty. Explore redwood forests, three rivers to kayak or canoe down, and miles of trails to bike. With more than 60 stunning, unique nature parks that offer myriad ways to get out and breathe fresh air, anytime is the best time to visit Sonoma County.


The stunningly beautiful natural environment in Sonoma County inspires a collection of artists, entertainers, and makers of every discipline. They have discovered the amazing creative energy that lives here and expresses its many forms beautifully. Other forms are showcased through passionate, thoughtful theater, emotionally stirring dance, soaring music of all genres, and even in the written word. There are 120-plus performing arts companies, more than 30 performing arts venues, 83 museums and galleries, and more than 27,000 artists of every discipline.


More than 50 miles of pure bliss and wonder is the Pacific coast, which creates Sonoma County’s western border. It’s a stunning drive. Take time to get out of the car along the coastline to get to know the many state and regional parks. It’s perfect for relaxing at the beach for the day, taking a hike, planning a romantic picnic, camping or just sitting and listening to the waves crash.


Pack up the family and make your way to Sonoma County, where you will discover unique and memorable adventures. Stay at one of the resorts and explore the rich landscape by hiking, cycling, paddling, and ziplining through the majestic redwood trees. Discover the beaches, watch the wildlife and fly a kite. Visit the Charles M. Schulz Museum, which celebrates the Peanuts cartoonist. Train Town offers rail fans a ride on one of the best-scale railroads in the country. 

Sonoma County not only inspires you to uncover new experiences — it will inspire you to uncover something new within yourself. A fresh sense of adventure. A renewed connection to nature. And maybe even a rejuvenated approach to living life, which in turn, will inspire others to come and seek out the same. Sonoma County is meant to be savored and enjoyed over time.  

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Sonoma County Tourism (SCT) is the region’s official Destination Stewardship Organization. Through a multi-channel sales and marketing program, the organization promotes Sonoma County as a global visitor and meetings destination, where diversity thrives, and everyone is welcome. Leveraging the region’s unmatched assets, wine, culinary, wellness, and sustainability continue to define its character. Visitors spent $1.97 billion in Sonoma County in 2021, a 58% increase over 2020 and employed 17,640 Sonoma Countians, a gain of 8.3% over 2020 hospitality job levels. Post-pandemic, SCT will work with partner businesses to rebuild the tourism economy, regain critical revenue, and re-establish a vibrant workforce. Planning the perfect trip to Sonoma County just got easier with the Sonoma County App as your personal travel assistant! Create a unique itinerary in real time, travel with intention and share with your traveling party. Available for Android and iOS. For more information, visit

Media contacts:

Birgitt Vaughan, Director, Public Relations
Chris Vomvolakis, Senior Manager, Consumer Public Relations
[email protected]

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