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Sonoma County Tourism Cares Volunteer Opportunities

Tourism Cares Volunteers helping in the Sonoma County Redwoods.

Tourism Cares Volunteers lending a hand at Goatlandia Farm Animal Sanctuary.

Tourism Cares Volunteers hard at work in the Sonoma County Redwoods

Enjoy a rewarding experience helping the community with a Tourism Cares event.

Tourism cares - sign up now

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Sonoma County Tourism Cares

Get involved with us within our community to give back and show that the Sonoma County tourism industry cares. Contact Nicole Bradin at [email protected] for more information on how to get involved. 

Study Shows Tourism Businesses Support Local Communities

Sonoma County’s tourism businesses do more than just provide visitors with welcoming hospitality, farm-fresh dining, luxurious accommodations, and one-of-a-kind attractions. These businesses support local communities by donating time, in-kind gifts, and cash donations.

Sonoma County Tourism commissioned Economic Forensics and Analytics to conduct a study of hospitality businesses and their philanthropic endeavors within the region.

Sonoma County Tourism Cares News:

SC Tourism Cares April 2018 E-News

SC Tourism Cares December 2017 E-News

Sonoma County Strong: Hospitality Fire Response from Sonoma County Tourism on Vimeo.


Current Volunteer Opportunities:

National Travel and Tourism Week – May 6-12

In celebration of National Travel and Tourism Week, let's double our volunteer participation from last year's event. We are seeking 120-plus volunteers for three opportunities on May 7, 9 and 11. 

Let's show Sonoma County more of what the hospitality community is all about: service, care, teamwork, action, and community spirit. 

Looking forward to seeing you at our volunteer events!

DEADLINE to register: 3:30 p.m., Friday, April 27.

Here are the Sonoma County Tourism Cares volunteer opportunities: 

May 7, 8:50 a.m. – 11:00 a.m. with the Redwood Empire Food Bank

3990 Brickway Blvd., Santa Rosa, CA

Sign up to help Redwood Empire Food Bank in their efforts to end hunger in our communities. Volunteer activities can include: gleaning through produce, boxing non-perishable items, and sorting through donated food items.

Sonoma County Tourism will provide a Tourism Cares t-shirt, water bottle and small backpack.

Sign up here

May 9, 8:50 a.m. – 1:30 p.m. with LandPaths at the Riddell Preserve (includes time for lunch)

Healdsburg City Corporation Yard

550 Westside Road, Healdsburg, CA

Sign up to help LandPaths with trail building, so that Riddell Preserve can be opened for greater access to visitors, residents, school groups and other educational programs. The volunteer work will be a combination of habitat restoration, fire risk management, and trail building.

Your assignment is to clear the main trailway, while removing invasive species (mostly broom) and Douglas fir.

Wear comfortable clothing and closed-toed shoes. Sonoma County Tourism will provide a Tourism Cares t-shirt, water bottle, drawstring backpack and work gloves.

As a bonus, a box lunch will be provided at the end of the volunteer shift to enjoy at a gorgeous look-out site. Volunteering begins at 9:00 a.m., please allow 10 minutes for check-in.

Sign up here

May 11, 1:45 – 5:00 p.m. with Habitat for Humanity ReStore

1201 Piner Rd #500 Santa Rosa, CA

Sign up to help Habitat for Humanity's Restore - Sonoma County's 17,000 sq. ft. discount home improvement store selling new and gently-used building materials and furniture. All operating profits from ReStore sales support Habitat’s build programs, including post-fire rebuild projects, and some items donated to ReStore are used in Habitat homes and projects. While making home improvement affordable for consumers, the store reduces the amount of waste that goes into the landfill.

The main activities at ReStore are helping bring in donations and preparing them for the store floor. Once donations are on the floor we will help organize them with Habitat for Humanity staff.

Wear comfortable clothing and closed-toed shoes. Sonoma County Tourism will provide a Tourism Cares t-shirt, water bottle, drawstring backpack and work gloves. Volunteering begins at 2:00 p.m., please allow 15 minutes for check-in.

Sign up here


Past Sonoma County Tourism Cares Events:

Sonoma County Tourism Cares Holiday Volunteer Opportunity - Redwood Empire Food Bank

Please come and join us, as we continue to share love. Register for volunteer shifts in helping to repackage food, kitchen shifts helping to prep and package frozen meals, and shifts at Station 3990 food distributions, helping to distribute food at various locations in Sonoma County to our neighbors who have been affected by the fires.


Redwood Empire Food Bank

3990 Brickway Blvd, Santa Rosa, CA 95403


Thursday, Dec 28 - 5pm – 7pm

Friday, Dec 29, 1-3pm


You must register for these volunteer opportunities. Please contact Nicole Bradin, Director of Community Engagement at [email protected] or call 707-522-5820 for registration instructions. All volunteers will receive a Sonoma County Tourism Cares t-shirt and volunteer kit. 

We celebrated National Tourism Week, May 7-13, 2017, with Sonoma County - TOURISM CARES.

Sonoma County Tourism and the Sonoma County Lodging Association joined together to to give back to the community through Sonoma County Tourism Cares in the events seen below.

We love Sonoma County as a place to live and work, and during National Tourism Week we worked to show how we can support our home.


Palms Inn Work Day for Homeless Housing - May 8, 2017

Sonoma County Tourism Cares Volunteer at The Palms Work Day

Palms Work Day, 3345 Santa Rosa Ave., Santa Rosa
Supported by Habitat for Humanity. The Palms is a converted lodging property serving the homeless and veterans.


Riverfront Regional Park Improve Redwood Grove Area - May 8, 2017

Riverfront Regional Park, 7821 Eastside Road, Healdsburg
Worked with park staff to spread mulch, remove invasive plants and install fencing. Tools, gloves, water and snacks were provided, plus free parking.


Goatlandia - May 9, 2017

Goatlandia, 2336 Olivet Road, Santa Rosa
Goatlandia Farm Animal Sanctuary - build and clean day!
Time to brush the animals and also learn about living a compassionate lifestyle. 

CAP Headstart - May 9, 2017

CAP Head Start, 141 Stony Circle, Suite 210, Santa Rosa
Helped them finish up school! Helped with school packets, copy/collate, cut/laminating.

Pepperwood Preserve trail work and exotic species removal - May 10, 2017

Pepperwood Preserve, 2130 Pepperwood Preserve Rd., Santa Rosa
You will be working outdoors, bring water, work gloves and wear sturdy shoes. Snacks provided.            


The Pony Express Rocks - Arena beautification - fence repair, paint & vegetation removal - May 11, 2017

pony express rocks sonoma county tourism cares

The Pony Express Rocks, 6413 Sonoma Hwy., in Santa Rosa
Supporting at-risk youth where horses are used as teachers, healers and agents of change.

Not Pictured:


Spring Lake Park Invasive Plant Removal - May 10, 2017

Spring Lake Park , 393 Violetti Drive, Santa Rosa
Worked with park staff to remove invasive plants. Tools, gloves, water and snacks were provided, plus free parking.

LITE Initiatives: Living lightly with bicycles

Lite Initiative (Community Bikes), 4019 Sebastopol Rd., Santa Rosa
Size & inventory bikes. No experience necessary.

Doran Park Beach Clean Up - May 13, 2017

Doran Park, 201 Doran Beach Road, Bodega Bay
Worked with park staff to clean two miles of beach. Tools, gloves, water and snacks provided. Plus free parking.

Society of St. Vincent de Paul, May 13, 2017

Society of Saint Vincent de Paul, 610 Wilson Rd., Santa Rosa
Served meals to homeless; set up and clean up too. Closed toed shoes required. Volunteer application and emergency contact information.


Volunteers also received nifty Sonoma County Tourism Cares T-shirt in addition to the good feeling that comes with being a part of a giving community. 

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