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Sonoma County Tourism Cares Volunteer Opportunities

Tourism Cares Volunteers helping in the Sonoma County Redwoods.

Tourism Cares Volunteers lending a hand at Goatlandia Farm Animal Sanctuary.

Tourism Cares Volunteers hard at work in the Sonoma County Redwoods

Enjoy a rewarding experience helping the community with a Tourism Cares event.

Tourism cares - sign up now

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Sonoma County Tourism Cares

Get involved with us within our community to give back and show that the Sonoma County tourism industry cares. Contact Nicole Bradin at [email protected] for more information on how to get involved. 

National Travel and Tourism Week 2018 Recap:

Sonoma County Tourism Cares: National Travel and Tourism Week 2018 from Sonoma County Tourism on Vimeo.

Nearly 80 Sonoma County hospitality professionals celebrated National Tourism Week (May 6-12) by volunteering an estimated 291 hours with three organizations: Redwood Empire Foodbank, LandPaths, and Habitat for Humanity’s ReStore.

This year saw a 16 percent increase in hours volunteered and a 28 percent increase in the number of volunteers over last year’s inaugural Tourism Cares event, explained Nicole Bradin, director of community engagement for Sonoma County Tourism.

“Tourism Cares is a great way to show our hospitality industry is part of the Sonoma County community,” Bradin added. “Volunteer opportunities gave individuals the chance to learn more about the important nonprofits that support our citizens and let us help make Sonoma County a better community for all.”


“Voluntourism” or “Volunteer Tourism” is a form of tourism in which travelers participate in voluntary work, typically for a local charity. It is a rewarding way to give back to Sonoma County while you are here for a vacation, conference, your high school reunion, a business trip or visiting friends and family. Tag us at #SonomaCounty to share your voluntourism stories and photos!

Tourism Cares, Sonoma County, California

The Webster family (from left, Tanya, Doug, Tali, and Dawson) loads food boxes at the Redwood Empire Food Bank.  Photo by Will Bucquoy.

When Doug and Tanya Webster and their two children, Tali (age 11) and Dawson (15) boarded an airplane Dec. 23, 2017, heading to Northern California from Iowa, they had one plan: to lend a helping hand to the folks who were devastated by the October 2017 wildfires.

On their "voluntourism" visit to Sonoma County, the Websters sorted donations at the Redwood Gospel Mission, loaded food boxes and sorted perishables at the Redwood Food Bank, carried boxes on moving day for the re-opening of John B. Riebli Elementary School, and helped with erosion control for the Sonoma County Ecology Center. 

By the time the Websters left for their home town of Sigourney, Iowa on Jan. 3, they had spent nine days doing what they could for those in need, all at their own expense.

Sonoma County Tourism celebrates the Websters for their generous donation of time and care. "By sharing the stories of visitors who support our community, we hope to encourage others to give 'voluntourism' a chance," said Nicole Bradin, SCT's director of community engagement.

For voluntourism opportunities, please refer to the list of participants here. If you have any questions, please email [email protected].

Study Shows Tourism Businesses Support Local Communities

Sonoma County’s tourism businesses do more than just provide visitors with welcoming hospitality, farm-fresh dining, luxurious accommodations, and one-of-a-kind attractions. These businesses support local communities by donating time, in-kind gifts, and cash donations.

Sonoma County Tourism commissioned Economic Forensics and Analytics to conduct a study of hospitality businesses and their philanthropic endeavors within the region.

Sonoma County Tourism Cares News:

SC Tourism Cares April 2018 E-News

SC Tourism Cares December 2017 E-News

Sonoma County Strong: Hospitality Fire Response from Sonoma County Tourism on Vimeo.

Current Volunteer Opportunities:

Beautify Petaluma Visitors Center, win a night out in Petaluma

Join Sonoma County Tourism Cares from 8:30 a.m. to noon on Wednesday, Aug. 15, 2018, to help create a welcoming environment for visitors to Petaluma. 

 Tourism Cares, Petaluma Visitors Center, Sonoma County, California

Housed in a 1914 yellow train depot next to the new SMART train platform, the Petaluma Visitors Center is on one of the busiest and most visible corners in Petaluma.  

To beautify the area, we will be pulling out weeds and dead plants, adding new soil (in bags), planting new plants, and spreading wood chips (also in bags) in contained planting areas. Wear comfortable clothing and closed-toed shoes. SCT will mail you a volunteer kit, which includes a Sonoma County Tourism Cares T-shirt, water bottle, drawstring backpack, and work gloves. 

And when you sign up for this volunteer opportunity, you'll also be registered to win a night out in Petaluma, which includes:

  • A $50 gift certificate to Della Fattoria Downtown Cafe
  • A gift certificate for two tickets to Cinnabar Theater

You must be present to win.

Register here to help beautify Petaluma Visitors Center.

Past Sonoma County Tourism Cares Events:

Redwood Empire Food Bank- May 7, 2018

Tourism Cares, Sonoma County, California

Left, Maria Dougherty of Paradise Ridge Winery, Ann Possinger of Sonoma County Orchid Society and Volunteer, Barbara Cox of Sonoma County Vintners, and Gilda Gonzalez of Sonoma County Tourism help out at Redwood Empire Food Bank.

3990 Brickway Blvd., Santa Rosa, CA

We helped Redwood Empire Food Bank in their efforts to end hunger in our communities. Volunteer activities included: gleaning through produce, boxing non-perishable items, and sorting through donated food items.  

LandPaths at the Riddell Preserve - May 9, 2018

Tourism Cares, Sonoma County, California

From left, Gianna Kaya Cacci, Stacey Washburn, and Aubry Horne, all from Oxford Suites Sonoma County in Rohnert Park volunteer to help clear overgrown brush at Landpath's Riddell Preserve.

550 Westside Road, Healdsburg, CA

We helped LandPaths with trail building, so that Riddell Preserve can be opened for greater access to visitors, residents, school groups and other educational programs. The volunteer work combined habitat restoration, fire risk management, and trail building.  

Habitat for Humanity ReStore - May 11, 2018

Tourism Cares, Sonoma County, California

Left, Sierra Downey of Sonoma County Tourism and Nate Baker of Sonoma County Economic Development Board/Sonoma County Tourism lend a hand at Tourism Cares Habitat.

1201 Piner Rd #500 Santa Rosa, CA

We helped Sonoma County's 17,000 sq. ft. discount home improvement store organize new and gently-used building materials and furniture. All operating profits from ReStore sales support Habitat’s build programs, including post-fire rebuild projects, and some items donated to ReStore are used in Habitat homes and projects. While making home improvement affordable for consumers, the store reduces the amount of waste that goes into the landfill.  

Redwood Empire Food Bank - December 28 & 29, 2017

Tourism Cares, Sonoma County, California

3990 Brickway Blvd, Santa Rosa, CA 95403

We helped to repackage food, prepare and package frozen meals, and distributed food at various locations in Sonoma County to our neighbors who have been affected by the fires.  

Palms Inn Work Day for Homeless Housing - May 8, 2017

Sonoma County Tourism Cares Volunteer at The Palms Work Day

Palms Work Day, 3345 Santa Rosa Ave., Santa Rosa
Supported by Habitat for Humanity. The Palms is a converted lodging property serving the homeless and veterans.  

Riverfront Regional Park Improve Redwood Grove Area - May 8, 2017

Tourism Cares, Sonoma County, California

Riverfront Regional Park, 7821 Eastside Road, Healdsburg
Worked with park staff to spread mulch, remove invasive plants and install fencing. Tools, gloves, water and snacks were provided, plus free parking.

Goatlandia - May 9, 2017

Tourism Cares, Sonoma County, California

Goatlandia, 2336 Olivet Road, Santa Rosa
Goatlandia Farm Animal Sanctuary - build and clean day!
Time to brush the animals and also learn about living a compassionate lifestyle. 

CAP Headstart - May 9, 2017

Tourism Cares, Sonoma County, California

CAP Head Start, 141 Stony Circle, Suite 210, Santa Rosa
Helped them finish up school! Helped with school packets, copy/collate, cut/laminating.

Pepperwood Preserve trail work and exotic species removal - May 10, 2017

Tourism Cares, Sonoma County, California

Pepperwood Preserve, 2130 Pepperwood Preserve Rd., Santa Rosa
You will be working outdoors, bring water, work gloves and wear sturdy shoes. Snacks provided.            

The Pony Express Rocks - Arena beautification - fence repair, paint & vegetation removal - May 11, 2017

pony express rocks sonoma county tourism cares

The Pony Express Rocks, 6413 Sonoma Hwy., in Santa Rosa
Supporting at-risk youth where horses are used as teachers, healers and agents of change.

Not Pictured:


Spring Lake Park Invasive Plant Removal - May 10, 2017

Spring Lake Park , 393 Violetti Drive, Santa Rosa
Worked with park staff to remove invasive plants. Tools, gloves, water and snacks were provided, plus free parking.

LITE Initiatives: Living lightly with bicycles

Lite Initiative (Community Bikes), 4019 Sebastopol Rd., Santa Rosa
Size & inventory bikes. No experience necessary.

Doran Park Beach Clean Up - May 13, 2017

Doran Park, 201 Doran Beach Road, Bodega Bay
Worked with park staff to clean two miles of beach. Tools, gloves, water and snacks provided. Plus free parking.

Society of St. Vincent de Paul, May 13, 2017

Society of Saint Vincent de Paul, 610 Wilson Rd., Santa Rosa
Served meals to homeless; set up and clean up too. Closed toed shoes required. Volunteer application and emergency contact information.


Volunteers also received nifty Sonoma County Tourism Cares T-shirt in addition to the good feeling that comes with being a part of a giving community. 

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