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Sonoma County Tourism Cares Volunteer Opportunities

Tourism Cares Volunteers helping in the Sonoma County Redwoods.

Tourism Cares Volunteers lending a hand at Goatlandia Farm Animal Sanctuary.

Tourism Cares Volunteers hard at work in the Sonoma County Redwoods

Enjoy a rewarding experience helping the community with a Tourism Cares event.

Tourism cares - sign up now

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Sonoma County Tourism Cares

Get involved with us within our community to give back and show that the Sonoma County tourism industry cares. Contact Nicole Bradin at [email protected] for more information on how to get involved. 

National Travel and Tourism Week 2018 Recap:

Sonoma County Tourism Cares: National Travel and Tourism Week 2018 from Sonoma County Tourism on Vimeo.

Nearly 80 Sonoma County hospitality professionals celebrated National Tourism Week (May 6-12) by volunteering an estimated 291 hours with three organizations: Redwood Empire Foodbank, LandPaths, and Habitat for Humanity’s ReStore.

This year saw a 16 percent increase in hours volunteered and a 28 percent increase in the number of volunteers over last year’s inaugural Tourism Cares event, explained Nicole Bradin, director of community engagement for Sonoma County Tourism.

“Tourism Cares is a great way to show our hospitality industry is part of the Sonoma County community,” Bradin added. “Volunteer opportunities gave individuals the chance to learn more about the important nonprofits that support our citizens and let us help make Sonoma County a better community for all.”

Study Shows Tourism Businesses Support Local Communities

Sonoma County’s tourism businesses do more than just provide visitors with welcoming hospitality, farm-fresh dining, luxurious accommodations, and one-of-a-kind attractions. These businesses support local communities by donating time, in-kind gifts, and cash donations.

Sonoma County Tourism commissioned Economic Forensics and Analytics to conduct a study of hospitality businesses and their philanthropic endeavors within the region.

Sonoma County Tourism Cares News:

SC Tourism Cares April 2018 E-News

SC Tourism Cares December 2017 E-News

Sonoma County Strong: Hospitality Fire Response from Sonoma County Tourism on Vimeo.


Past Sonoma County Tourism Cares Events:

Redwood Empire Food Bank- May 7, 2018 - 3990 Brickway Blvd., Santa Rosa, CA

Helped Redwood Empire Food Bank in their efforts to end hunger in our communities. Volunteer activities included: gleaning through produce, boxing non-perishable items, and sorting through donated food items.

LandPaths at the Riddell Preserve - May 9, 2018 - 550 Westside Road, Healdsburg, CA

helped LandPaths with trail building, so that Riddell Preserve can be opened for greater access to visitors, residents, school groups and other educational programs. The volunteer work combined habitat restoration, fire risk management, and trail building.

Habitat for Humanity ReStore - May 11, 2018 - 1201 Piner Rd #500 Santa Rosa, CA

Helped Sonoma County's 17,000 sq. ft. discount home improvement store organize new and gently-used building materials and furniture. All operating profits from ReStore sales support Habitat’s build programs, including post-fire rebuild projects, and some items donated to ReStore are used in Habitat homes and projects. While making home improvement affordable for consumers, the store reduces the amount of waste that goes into the landfill.


Sonoma County Tourism Cares Holiday Volunteer Opportunity - Redwood Empire Food Bank

Please come and join us, as we continue to share love. Register for volunteer shifts in helping to repackage food, kitchen shifts helping to prep and package frozen meals, and shifts at Station 3990 food distributions, helping to distribute food at various locations in Sonoma County to our neighbors who have been affected by the fires.


Redwood Empire Food Bank

3990 Brickway Blvd, Santa Rosa, CA 95403


Thursday, Dec 28 - 5pm – 7pm

Friday, Dec 29, 1-3pm


You must register for these volunteer opportunities. Please contact Nicole Bradin, Director of Community Engagement at [email protected] or call 707-522-5820 for registration instructions. All volunteers will receive a Sonoma County Tourism Cares t-shirt and volunteer kit. 

We celebrated National Tourism Week, May 7-13, 2017, with Sonoma County - TOURISM CARES.

Sonoma County Tourism and the Sonoma County Lodging Association joined together to to give back to the community through Sonoma County Tourism Cares in the events seen below.

We love Sonoma County as a place to live and work, and during National Tourism Week we worked to show how we can support our home.


Palms Inn Work Day for Homeless Housing - May 8, 2017

Sonoma County Tourism Cares Volunteer at The Palms Work Day

Palms Work Day, 3345 Santa Rosa Ave., Santa Rosa
Supported by Habitat for Humanity. The Palms is a converted lodging property serving the homeless and veterans.


Riverfront Regional Park Improve Redwood Grove Area - May 8, 2017

Riverfront Regional Park, 7821 Eastside Road, Healdsburg
Worked with park staff to spread mulch, remove invasive plants and install fencing. Tools, gloves, water and snacks were provided, plus free parking.


Goatlandia - May 9, 2017

Goatlandia, 2336 Olivet Road, Santa Rosa
Goatlandia Farm Animal Sanctuary - build and clean day!
Time to brush the animals and also learn about living a compassionate lifestyle. 

CAP Headstart - May 9, 2017

CAP Head Start, 141 Stony Circle, Suite 210, Santa Rosa
Helped them finish up school! Helped with school packets, copy/collate, cut/laminating.

Pepperwood Preserve trail work and exotic species removal - May 10, 2017

Pepperwood Preserve, 2130 Pepperwood Preserve Rd., Santa Rosa
You will be working outdoors, bring water, work gloves and wear sturdy shoes. Snacks provided.            


The Pony Express Rocks - Arena beautification - fence repair, paint & vegetation removal - May 11, 2017

pony express rocks sonoma county tourism cares

The Pony Express Rocks, 6413 Sonoma Hwy., in Santa Rosa
Supporting at-risk youth where horses are used as teachers, healers and agents of change.

Not Pictured:


Spring Lake Park Invasive Plant Removal - May 10, 2017

Spring Lake Park , 393 Violetti Drive, Santa Rosa
Worked with park staff to remove invasive plants. Tools, gloves, water and snacks were provided, plus free parking.

LITE Initiatives: Living lightly with bicycles

Lite Initiative (Community Bikes), 4019 Sebastopol Rd., Santa Rosa
Size & inventory bikes. No experience necessary.

Doran Park Beach Clean Up - May 13, 2017

Doran Park, 201 Doran Beach Road, Bodega Bay
Worked with park staff to clean two miles of beach. Tools, gloves, water and snacks provided. Plus free parking.

Society of St. Vincent de Paul, May 13, 2017

Society of Saint Vincent de Paul, 610 Wilson Rd., Santa Rosa
Served meals to homeless; set up and clean up too. Closed toed shoes required. Volunteer application and emergency contact information.


Volunteers also received nifty Sonoma County Tourism Cares T-shirt in addition to the good feeling that comes with being a part of a giving community. 

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