Welcome To Sonoma County

Life Opens Up

Sonoma County welcomes US Travel Association and board members to California’s world-renowned wine country! We hope you have a tremendous meeting and enjoy yourselves while in the region.

Thanks for visiting this microsite! We invite you to explore the special offerings and options for amplifying your visit with a stop in Sonoma County. In Sonoma County, you’ll find a relaxed and creative vibe, a wealth of stunning natural sites and a commitment to sustainability and wellness that all encapsulate a region where “Life Opens Up.”

We hope you will take a few days to explore the wines (craft beers + distilleries) and culinary experiences that make Sonoma County one of the leading food and wine destinations in the world. Drive out to the Pacific coastline for a hike along the magnificent bluffs. Explore small towns and shop for one-of-a-kind finds. Yes, we have many of the same assets you promote in your own areas, but the combination of food, wine, natural beauty and creative energy truly make Sonoma County a place you will treasure.

Featured Offers Especially for You

Pure Luxury Transportation

Pure Luxury Transportation (Sonoma County, Napa and San Francisco)

Since 1991, Pure Luxury Transportation has been the premier car transportation leader throughout Sonoma, Napa Valley, and San Francisco. With one of the largest chauffeured service fleets in California, Pure Luxury always has the perfect combination of luxury and utility for any size group and any occasion. Thinking about a day visiting wineries – think Pure Luxury!  Need a transfer from SFO, OAK or the Santa Rosa (STS) airport – think Pure Luxury!

Pure Luxury is offering a special industry rate for US Travel Association members. Just contact Alexia Geer at [email protected] or 800-626-5466.

Osmosis Day Spa Sanctuary in Freestone

Osmosis Day Spa (Freestone, CA)

The Osmosis experience is a total mind body transformation. This extraordinary day spa offers a holistic experience of nurturing, nourishing, and centering. Osmosis is a sanctuary: a place to find relief from the emotional stress and physical pain of everyday life, and a place to prepare yourself for new beginnings.

Enjoy an Enzyme Bath and Sound Healing.  A therapeutic body treatment from Japan found nowhere else on this continent. This fermentation bathing ritual involves immersing your entire body in a mixture of soft and fragrant ground cedar and rice bran with living enzymes that stimulate metabolic activity inside and out. The warm and fragrant treatment offers myriad health benefits, from improving circulation to relieving joint and muscle pain, and the living enzymes deeply and thoroughly clean your skin, leaving your entire body exuding a radiant glow. 15% discount for US Travel Association members.

If booking online at Osmosis.com or over the phone, just use the promo code TOURISM and this offer can be yours!

Feeding Giraffes Safari West Santa Rosa

Safari West (Santa Rosa)

A safari experience unlike any other. Safari West is often called the Sonoma County Serengeti. And as seen on Good Morning America, this is the ideal place to take a family or friends to experience the “wild side” of wine country. US Travel Association members can…

  • Authentic Safari: Embark on an intimate adventure aboard our safari vehicle, traversing our 400-acre preserve and encountering a breathtaking array of wildlife.
  • Meet the Giraffes: Enjoy a priceless up-close experience with our majestic giraffes, a highlight that guests will cherish.
  • For Up to 10 Guests: This private safari is perfect for small groups, providing a unique and personalized adventure.

To schedule your special US Travel Association member experience, contact Keo Hornbostel, the general manager at [email protected].

St Francis, Santa Rosa Estate Pairing

St. Francis (Santa Rosa)

Save 20% on Estate Pairing A Masterful Farm-to-Table Pairing Experience
Experience the quintessential farm-to-table wine pairing at St. Francis Winery & Vineyards! Retreat onto our Vineyard Portico, overlooking breathtaking views of the Sonoma Valley, for an Estate Pairing. Indulge in exquisite artisanal wines, masterfully paired with authentic local cuisine and fresh produce from our estate Culinary Farm, curated by Executive Chef Peter Janiak. He presents four seasonal dishes that perfectly complement the essence of our estate wine collections. These sensational ‘family-style’ pairings will excite your senses as our gracious wine educators introduce you to our sustainable approach to making award-winning wines. Revel in the panoramic vineyard views in the Estate Pairing, one of Sonoma County’s best-kept secrets.

Food and Wine Pairing at St. Francis, Santa Rosa

St. Francis (Santa Rosa)

Save 20% on Wine & Food Pairing Sonoma Valley’s Premier Culinary Experience
Immerse yourself in a captivating culinary journey with our nationally acclaimed Wine & Food Pairing. Savor a five-course pairing experience in our elegant estate dining room, boasting a picturesque vineyard vista framed by Sonoma Valley's majestic Mayacamas Mountains. Executive Chef Peter Janiak meticulously crafts a seasonal menu, showcasing the finest local ingredients alongside our award-winning wines. Our knowledgeable wine educators guide you through each carefully prepared course, highlighting the intrinsic relationship between our wines and Sonoma County’s best foods. Enjoy the freshest produce harvested from our estate Culinary Farm while learning about Sonoma’s rich agricultural heritage. Explore our broad selection of varietals and learn firsthand about our commitment to sustainability in all we do.

Wine Tasting at St Francis Winery, Santa Rosa

St. Francis (Santa Rosa)

Complimentary Artisan Flight Tasting for Two Guests!
Embark on an unparalleled wine-tasting journey with our Artisan Flight Wine Tasting Experience, showcasing the finest that Sonoma County has to offer exclusively at St. Francis Winery & Vineyards. With over fifty years of winemaking legacy, immerse yourself in the splendor of Sonoma Valley as you sip through a curated Tasting Flight of our winery-exclusive collections.


Sonoma County has 425 wineries and an incredible array of microclimates that create the perfection multi-dimensional wine region.  Enjoy varietals such as Chardonnay and Pinot Noir that benefit from the cool coastal breezes, relish the big Zinfandels and Cabernets with the warmth of the sun in the Dry Creek and Alexander Valley AVAs, or explore new varietals with wineries that offer other European varietals. Sonoma County’s wine growing families will welcome you with open arms.

Craft brews, Cideries and Distilleries

One of the chief crops among Sonoma County’s amazing agricultural bounty is Gravenstein Apples, so hard ciders are a natural offshoot of that heritage.  But Sonoma County also is known for its craft breweries (including Russian River Brewing’s cult favorite Pliny the Younger), five cider works and about a dozen distilleries. Explore these places for an alternative or an addition to the traditional Wine Country experience.

Restaurants, Food Trucks and Dining

The farm to table movement began in Sonoma County and continues to flourish with the area’s array of fine dining to food trucks. Michelin-starred restaurants, (make your reservation before your trip!), oceanfront dining, traditional Mexican fare at the Mitote Food Park and a host of innovative dining experiences can be found from coast to crest.

Outdoor Recreation 

No visit to Sonoma County is complete without marveling at the extraordinary natural beauty.  Take a hike along the scenic coastline or through Armstrong Redwoods, bike through picturesque winding roads, kayak on the Russian River or simply take in the stunning vistas.

Ready to have your “Life Open Up?”  Sonoma County welcomes you to find those transformational moments. More information about lodging, activities and Sonoma County’s dedication to destination stewardship can be found throughout this website.

Can’t decide with so much to do? We’ve done the heavy lifting and have a recommended itinerary to get the flavor of Sonoma County.

Welcome to Sonoma County!

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