Soft Surroundings adds Santa Rosa location
Dedicated to helping women of all ages look and feel their best, Soft Surroundings brings its brand of apparel, beauty, gift, and home décor products to its first California store in Santa Rosa, in central Sonoma County.
Based in St. Louis, Missouri, Soft Surroundings designs the majority of its fashion and bedding in that city. The apparel is known for globally inspired designs and extremely soft fabrics. The beauty area offers easy-to-navigate one-stop-shopping for skincare and makeup, with complimentary consultations and makeovers a well as regular beauty events.
The goal is to remind busy women to put themselves at the top of their “to do” list, by soothing themselves with soft, comforting clothes and fine linens. Their philosophy is that putting themselves first, women can take better care of friends and family, and live a happier, more fulfilling life.