Shops line the streets of the plaza
Center Street, Healdsburg

Shopping the Plaza in Healdsburg

Spend a day strolling the historic and beautiful Healdsburg Plaza, known for its large array of eclectic boutiques and shops.

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From fine arts to gifts, clothing, and home decor, you'll find everything you didn't know you needed when shopping in downtown Healdsburg, where most shops are locally owned and showcase handcrafted goods by Sonoma County artisans. And when you're through, a great meal and glass of wine at downtown Healdsburg's many restaurants and tasting rooms await!

Here are just a few of the discoveries you'll find on the plaza.


The outside of the building is painted a peach color
Punch Healdsburg

Stroll inside to discover why this shop was voted "Best Women's Clothing Store in Sonoma County" for so many years. The vibe is hip, lighthearted, and on-trend, from shoes and jewelry to clothing you can't find anywhere else.


A navy and white Japanese styled top

If you are looking for one-of-a-kind, elegant-to-everyday fashions with a Japanese flair, check out this store. The Japanese-American designer Yasuko Bloom lives in Sonoma County and is frequently available in her shop to answer any questions about the traditional fabrics and patterns she uses in her designs. She can also help you pull together an absolutely stunning outfit, pairing artisan accessories with her clothing.

Lucky Heron

Tucked in a small alleyway off Healdsburg Avenue, Lucky Heron specializes in "gifts for the creative soul." Owner Michelle Schulz is an expert in curating home decor and gifts, from jewelry crafted by local artisans to coffee table books, journals, decorative pillows, and more. The store also features an eco-friendly section that includes a robust selection of sustainably made products.

Susan Graf LTD

A matching top, handbag, and shoes
Susan Graf LTD

Susan Graf Limited offers creative and affordable designer collections with a European flair, for both men and women. But what makes this boutique truly special is the expert styling provided by owner Susan Graf. She shops the world for luxury sportswear that is cool, comfortable, and casual, so she will know exactly what items in her store fit your taste, style, and budget. 

Rete California

A brick wall has a rack with many men's shirts on display

The ultimate destination for premium denim, Rete features brands like Hudson, 7 For All Mankind, True Religion, and more. Once you've selected your perfect pair of jeans, browse their collection of designer casual tops and accessories. Rete also has a large collection of classic sports team t-shirts and baseball caps.


A brick wall with a display of men's shirts

Californians are known for their simple-yet-polished style. When you shop at Ereloom, you can take that style home with you. A contemporary men's boutique, Ereloom boasts a large collection of prestigious designers, like Todd Snyder and John Varvatos, as well as an assortment of handcrafted accessories and leather goods.

Mr. Moon's

A wall full of all kinds of goodies for children
Mr. Moons

For more than 26 years, Mr. Moon's has been the go-to place in downtown Healdsburg for eclectic gifts and greeting cards. Owned by a third generation Sonoma County family, they carry a wide variety of products, including toys, jewelry, children's clothing, and home decor. 

Gallery Lulo

Jewelry adorns the wall
Gallery Lulo

Owned by Denmark native Anne-Kathrine Schjerbeck and artist Karn Gilbert, Lulo is a contemporary art gallery that showcases work in the mediums of jewelry, fine art, design, and sculpture. Presented in a bright, modern space, their thoughtfully curated collection of art is constantly evolving, with rotating shows and works from new artists.

Give yourself plenty of time to do some deep shopping around the square in Healdsburg, and you won't come away empty handed. In fact, why not make a day of it? After you're done shopping, stop into one of the many locally owned restaurants in Healdsburg, like Baci, The Matheson, and Dry Creek Kitchen. Or, cap off your day with a leisurely wine tasting at a Healdsburg winery or tasting room.

Looking for more cities in Sonoma County with great shopping options? Here's how to spend a day shopping along Santa Rosa's historic Fourth Street