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The Sonoma County Tourism Public Relations team is a valuable resource for regional, national, and international media and travel journalists. We provide the latest Sonoma County travel and tourism news and updates, share authentic and engaging story ideas, generate original content, create press releases, assist with visits for qualified media, deliver editorial images and videos, and provide accurate information and fact checking about our destination. Learn more about our media services.

Explore Sonoma County

Olive Harvest in Sonoma County

Beyond our renowned wineries and farm to table cuisine, visitors are immersing themselves in our beautiful landscapes, connecting with our…

Check out the latest press releases from Sonoma County Tourism. Date Range Date Clear Search Search content Clear Displaying 1-12…

group of people enjoying wine and food in sonoma county

Find out about Sonoma County’s many new and changing tourism-related businesses, activities, and events by browsing through our selected What’s…

Sonoma County in the News

Explore key media placements focusing on Sonoma County’s travel and tourism industry.

What's Happening Video Series

Mitote Food Park: A Celebration of Mexican Flavors

The Roseland district boasts the largest Latino population in Santa Rosa, and at its core lies the first Mexican food park in Northern California. Featuring a diverse array of Sonoma County food trucks, each offering a unique culinary experience, Mitote Food Park promises a contemporary take on Mexican regional cuisine. These food trucks embody the extensive journey from both rural and urban kitchens across Mexico to this community-driven endeavor.

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Russian River Pride Parade Returns to Its Roots

Cleve Jones shared insights into the parade's origins and its ambitious agenda, promoting engagement among Sonoma County locals and Bay Area tourists alike. Cleve Jones’ enduring commitment to human rights and community building is evident in his involvement in the Russian River Pride Parade, showcasing his dedication to creating inclusive and celebratory spaces.

Learn About LGBTQ+ in Sonoma County

Life on the Wine Road: The Wine & Food Affair

In a destination known for special events, none captures the spirit of the fall harvest like Wine Road’s Food and Wine Affair.

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Sonoma County: A Leader in Sustainability

As Sonoma County’s official destination stewardship organization, Sonoma County Tourism employs a holistic approach to managing the environmental aspects of the destination to ensure long-term viability and well-being.

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Old Caz Beer: A Story of Ingenuity, Resilience, and Sustainability

Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials perceived to be of greater quality, such as environmental value.

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Celebrating Sweet Fun: The Gravenstein Apple Fair

Anyone traveling on the Gravenstein Highway in west Sonoma County has seen them: apple orchards. Apples—in particular Gravensteins—have been part of Sonoma County’s roots, growing in orchards and backyards for over 200 years since they were planted at Fort Ross in the early 1800s.

Learn More About The Gravenstein Apple Fair

Pride in Sonoma County - Out in the Vineyard

Sonoma County is a welcoming and inclusive community where its citizens and visitors feel safe, respected, and comfortable in being themselves and expressing all aspects of their identities. Here in our destination superficial distinctions are not a reason for cultural divisions.

Learn About LGBTQ+ in Sonoma County

Respecting the Russian River

From headwaters to ocean, the residents of Sonoma County depend upon the Russian River system, our most pivotal of natural resources, for the water we drink, the food we eat and the beauty that surrounds us. The only way to ensure a healthy future for our environment, our economy, and our community is through the regeneration of the Russian River watershed.

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Cheese in Sonoma County

Wine and cheese is a pairing that produces some of the most interesting, complex and harmonious flavor experiences you’ll find anywhere. Since one of the golden rules of wine pairing is to match the wine with food of the same region, with over 425 wineries and more than a dozen artisanal cheesemakers, Sonoma County has this tasting sensory experience covered in spades.

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An Ode to Vegetables: SingleThread Farm - National Farmers Day

Nestled in Sonoma County’s Dry Creek Valley, SingleThread Farm bringing 24 acres of biodiversity to wine country. It is fueled by and thrives at the hands of thoughtful farmers with a shared ethos to respect the land and practice responsible land management. Driven by nature and in stride with the seasons, the farmhands at SingleThread work the fields while supplying their restaurants, the 3-starred Michelin rated, SingleThread, and its sister restaurant, Little Saint with amazing vegetables year around.

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Safari West – The Sonoma Serengeti

Known as the Sonoma Serengeti, Safari West nestled in the Mayacamas mountain range between Santa Rosa and Calistoga, California is the closest you can come without traveling around the world to the African continent. Since its founding in 1993, Safari West has become one of the premier wildlife destinations in the United States featuring an expansive wildlife collection amongst the beauty of Sonoma County.

Learn More about Safari West