Our friends in the media are invited to step beyond the ordinary and learn more about these Sonoma County experiences waiting to be told.
Our destination is not just scenic; it's a vibrant community of artisans crafting masterpieces of pottery, textiles, and woodworking. Engage with these creators and weave yourself into our cultural tapestry. Find solace, and the story behind the story, in our holistic wellness offerings, from serene yoga retreats to invigorating spa treatments.
With a myriad of artisanal craftsmen and unique adventures waiting to be discovered, we offer these curated story ideas for the fall of 2024
Taste the Story: Connecting Palate and Passion
Tasting wine in Sonoma County transcends the act of sipping; it is an immersive sensory experience that captivates both the palate and imagination. A winemaker's story significantly enriches the tasting experience. First, it fosters a connection to the land by revealing the vineyard's history, soil, and climate, and terroir, allowing for a deeper appreciation of the wine's nuances. Secondly, the stories shared by winemakers—detailing their seasonal struggles and triumphs—infuse the wine with a sense of artistry and passion. Many Sonoma County winemakers are available to spend time with journalist in late fall and winter months. It is here in these moments that journalists can experience firsthand the genuine warmth, hospitality, craftsmanship, and spirit of the winemakers of Sonoma County.
Ancient Healing Meets Modern Luxury
In Sonoma County’s Wine Country, a destination renown for health, wellness, and rejuvenation Osmosis Day Spa Sanctuary offers a remarkable Japanese treatment: the Cedar Enzyme Bath. This practice, rooted in ancient Japanese traditions, involves fermenting fruits, vegetables, herbs, and other natural elements to create healing tonics.
Though the modern version originated in the 1940s in Hokkaido, Japan, it gained global recognition during the 1972 Sapporo Olympic Games, where athletes used it for recovery. Michael Stusser, the founder of Osmosis, discovered its transformative properties in the 1980s while studying in Japan. He later brought this ritual to the U.S., establishing it in Freestone, California, where he continues to honor its cultural roots.
The Cedar Enzyme Bath immerses the body in a fragrant blend of ground cedar and rice bran with living enzymes that boost metabolism. This warm, soothing treatment offers numerous health benefits, including improved circulation, pain relief, detoxification, and radiant skin. Unique to North America, the Cedar Enzyme Bath at Osmosis is a holistic experience that promotes relaxation, stress relief, and overall wellness.
Autumn Bliss: Discover the Fall Vibes of Sonoma County’s Scenic Landscapes
Fall vibes in Sonoma County are prevalent and offer an exceptional experience for visitors, characterized by mild and pleasant weather. Daytime temperatures typically range from the mid-60s to mid-70s Fahrenheit, making it ideal for exploring the scenic landscapes and participating in outdoor activities. Our crisp, cool evenings provide a refreshing contrast, perfect for relaxing by a cozy fire or enjoying sunsets over our picturesque vineyards or on the Sonoma Coast. The season also brings a stunning transformation to the vineyards, with grapevines changing to vibrant hues of red, orange, and yellow, creating a visually captivating backdrop for winery visits and leisurely drives.
The fall season in Sonoma County is further enhanced by the grape harvest, which is celebrated with a wide variety of festivals and events at local wineries. These harvest festivals often feature live music, local food vendors, and opportunities for wine tastings and vineyard tours. With fewer crowds compared to the summer months, visitors can enjoy a more relaxed and intimate experience. Additionally, the fall culinary scene highlights seasonal produce, complementing the wine tasting experience with dishes made from freshly harvested ingredients. Whether engaging in outdoor adventures or savoring the local flavors, fall in Sonoma County provides a serene and enriching getaway.
Celestial Adventures Await: Discover the Wonders of Sonoma County Night Skies
Sonoma County offers more than just award-wining wine. Sugarloaf Ridge State Park is the home of Robert Ferguson Observatory, Northern California’s most active public observatory. It is also the largest observatory in the western United States completely dedicated to public viewing and education. The dark night sky of Sugarloaf Ridge makes it a perfect location for stargazing and the observatory is open to the public on select weekends throughout the year for both night and solar viewing. Per-person fees are charged at the door for night viewing. The Robert Ferguson Observatory is located near the group campground and is surrounded by a protective ring of hills, decreasing the light pollution from nearby cities. This astronomy observatory houses several telescopes.
The observatory also provides Night Sky Classes, learn about the seasonal sky, with telescope observing after class. The Robert Ferguson Observatory is open to the public only on scheduled monthly events. The observatory can be rented for private star parties and other events. Here are the best stargazing locations to get the best adventures in Sonoma County.
Sonoma is a Pet-Friendly City
The Better Cities for Pets program has recognized Sonoma as a pet-friendly city, underscoring its commitment to creating a welcoming community for pets and their owners. This certification reflects Sonoma’s achievement of specific benchmarks across 12 traits that support pet-friendly shelters, parks, and businesses. Notable pet-friendly establishments include HopMonk Tavern, La Salette, and various local wineries, while parks like Bartholomew Park and Jack London Park provide inviting spaces for pets. The Better Cities for Pets program aim to enhance urban areas for pet ownership, equipping cities with resources to cultivate more pet-friendly environments.
Sip with Purpose: Inclusive Wineries Championing Sustainability, Diversity and More
Natural Wines and Women-Owned
Martha Stoumen Wines, Sebastopol: Founded by winemaker Martha Stoumen, is a distinguished California winery recognized for its unique winemaking approach. Stoumen’s philosophy emphasizes creating wines that express a strong sense of place while adhering to principles of sustainability. Known for her natural winemaking techniques, she practices minimal intervention by using native yeasts and avoiding additives and artificial chemicals, allowing the true character of the grapes and terroir to emerge. Stoumen is also committed to sustainability, employing organic and biodynamic methods in both the vineyard and the winery. Her portfolio features a variety of unique varietals and innovative blends that highlight both tradition and experimentation. The artisanal approach of small-batch production ensures meticulous attention to detail and distinctive wine character. Martha Stoumen Wines has garnered acclaim from critics and enthusiasts, securing a respected position in the California wine scene.
Women-Owned and Led
Abbot’s Passage Winery + Mercantile, Glen Ellen: The first female winemaker in her six-generation California wine family, Katie Bundschu is daring to be different at her new winery and boutique in the heart of Glen Ellen, where she sells small-lot Rhône-style wines grafted onto the shoulders of 80-year-old vines. Elaborate grazing boards are made by Executive Chef Kyle Kuklewski, who oversees several elevated food and wine experiences.
Black-Owned Winery
Fog Crest Vineyards, Occidental: In 1996, Rosalind Manoogian, a widowed single mother, faced an uncertain future with her young daughter. After meeting her second husband in San Francisco, they decided to embark on an adventure by moving to the North Bay. They sold their small home and relocated 55 miles north to a neglected 30-acre apple orchard and farmhouse in the Russian River Valley. This marked the beginning of Fog Crest Vineyard in 1998. Although the property was a fixer-upper, Rosalind saw its potential. Her initial goal was to sell grapes to local winemakers to make the vineyard self-sustaining. Quickly captivated by the art of winemaking, she immersed herself in learning about the Russian River Valley's unique terroir. Leveraging her Stanford economics education and business skills, she guided the vineyard to its first vintage in 2005. Named for the region's characteristic fog, Fog Crest Vineyard benefits from a southeastern-facing slope and sandstone-based soil, which together provide ideal conditions for grape growing. Today, the once-neglected orchard has flourished into a successful vineyard known for its Pinot Noirs, Chardonnays, and Pinot Noir Rosé. As Sonoma County’s only Black woman-owned winery, Rosalind Manoogian has evolved from a novice into an expert, captivating visitors with her passion and commitment to excellence.
Latino-Owned Winery
Robledo Family Winery, Sonoma: Established in 2002, the winery was founded by Mario Robledo and his family. Mario, originally from Mexico, has a background in the wine industry that started with his work in various capacities at other wineries before he and his family decided to create their own label. The winery is known for its commitment to producing high-quality wines with a focus on both traditional and innovative winemaking techniques. They produce a range of varietals including Cabernet Sauvignon, Chardonnay, Merlot, and Zinfandel, among others. The family’s approach emphasizes craftsmanship and a deep connection to the land, which is reflected in their wines. Robledo Family Winery also places a strong emphasis on sustainability and community. They work to ensure that their practices support environmental stewardship and contribute positively to the local community. Their tasting room offers visitors a chance to experience their wines in a welcoming and personal setting, often with opportunities to learn about the winemaking process and the family’s history.
Asian-Owned Sonoma County Wineries
Naidu Wines, Sebastopol: A family-owned winery founded by the Naidu family, originally hailing from South Africa and now based in the Russian River Valley. The family's journey began with a passion for winemaking that they nurtured over generations. The winery emphasizes a commitment to quality and craftsmanship, blending traditional methods with innovative practices. Their approach to winemaking is deeply rooted in respect for nature and a dedication to creating wines that reflect the unique characteristics of their vineyards. The Naidu family’s story is one of perseverance and dedication, aiming to produce exceptional wines that honor their heritage and delight wine enthusiasts. Worth noting: first female East Indian immigrant owned winery, producing award winning Pinot Noir, Rosé, Viognier, Brut and Grenache Blanc in Sonoma County.
Azari Vineyard, Petaluma: Born in Shiraz, Iran, Dr. Kamal Y. Azari was one of the founding members of the Iranian Studies Association at UC Berkeley. Along with his wife Parichehr, the family founded Azari Vineyard in the Petaluma Gap in 1988, specializing in small lots of Sonoma Coast estate wine, including award-winning Pinot Noir and cool-climate Shiraz.
LGBTQ-Owned Winery
Equality Vines, Guerneville: Equality Vines is a unique wine company founded with a mission to support LGBTQ+ rights and causes. It was established in 2011 by a group of friends who wanted to combine their love of wine with their commitment to social justice. The company's model is distinctive in that it donates a significant portion of its profits to LGBTQ+ advocacy organizations. They produce a range of wines, including reds, whites, and rosés, and each bottle features labels and packaging that reflect their commitment to equality and inclusivity. Their goal is to not only provide high-quality wine but also to use their platform to promote and support LGBTQ+ rights. They partner with various nonprofits and Sonoma County organizations to advance equality and raise awareness about LGBTQ+ issues. The combination of their business model and charitable focus has made them a notable example of how businesses can align their commercial activities with social impact.
Cheers Without the Buzz: Discover Healdsburg's Vibrant Zero Alcohol Scene
Millennials and Gen Z are actively searching our dry/zero alcohol experiences. Lo & Behold Bar & Kitchen in Healdsburg is a popular gastropub known for its relaxed atmosphere and focus on seasonal, locally sourced Sonoma County ingredients. The menu features a blend of California cuisine with influences from various culinary traditions, highlighting fresh produce and artisanal products. The bar offers a selection of craft cocktails, mocktail, wines, and local beers, making it a great spot for both dining and socializing. The inviting space often hosts events and is a favorite among locals and visitors alike for its vibrant ambiance and delicious offerings.
Known in Sonoma County Wine Country as one of the best bars to not drink in, Lo & Behold Bar + Kitchen offers a variety of non-alcoholic drinks, from their house-made Ginger Brew to their Fruity Rumba, made with kiwi, strawberry, lime and seltzer. But they are more than willing to go off the menu and create a custom and unique mocktail from their fresh ingredients.
Zero proof cocktails and dining experiences have risen in popularity so much in 2024 that Healdsburg offers a Mocktail Trail that is getting rave reviews.
From Los Angeles to Serenity: Sonoma County’s Charm Awaits Just an Hour Away
Sonoma County is an ideal escape from the Los Angeles area, with daily non-stop flights from LAX, John Wayne, and Burbank, making travel easy and efficient. The roughly hour-long flight to Sonoma County Airportallows LA residents to plan mid-week getaways or weekend retreats without hassle. Our region’s natural beauty, featuring lush vineyards, rolling hills, and stunning coastal views, offers a serene contrast to urban LA life, providing a peaceful retreat to unwind. Outdoor enthusiasts can enjoy hiking in Sonoma Coast State Parkand biking along scenic routes, while charming towns like Healdsburg and Sonoma enrich the experience with unique shops, art galleries, and diverse dining options. Sonoma’s culinary scene emphasizes farm-to-table dining, showcasing fresh, locally sourced ingredients that appeal to both foodies and casual diners. In summary, Sonoma County combines easy accessibility, natural beauty, rich wine culture, outdoor adventures, charming towns, and a vibrant culinary scene, making it a perfect destination for Los Angelenos looking to escape and rejuvenate.
Taste the Story: Connecting Palate and Passion
Tasting wine in Sonoma County transcends the act of sipping; it is an immersive sensory experience that captivates both the palate and imagination. A winemaker's story significantly enriches the tasting experience. First, it fosters a connection to the land by revealing the vineyard's history, soil, and climate, and terroir, allowing for a deeper appreciation of the wine's nuances. Secondly, the stories shared by winemakers—detailing their seasonal struggles and triumphs—infuse the wine with a sense of artistry and passion. Many Sonoma County winemakers are available to spend time with journalist in late fall and winter months. It is here in these moments that journalists can experience firsthand the genuine warmth, hospitality, craftsmanship, and spirit of the winemakers of Sonoma County.
Unlock the Secrets of Cyrus: How to Secure a Seat at one of Sonoma County’s Premier Dining Destinations
Less than 2 years old, Michelin-starred Cyrus in Geyserville has transformed the traditional fine dining experience in Sonoma Wine Country, offering a unique culinary journey amidst the picturesque Alexander Valley. Elevated above the vineyards, the restaurant combines the culinary mastery of Chef Douglas Keane, the innovative design by Olson Kundig architects, and a dedicated hospitality team delivering impeccable service. At Cyrus, dining is not just a meal but a curated journey moving through distinct spaces designed to surpass the expectations of even the most discerning guests. Guests embark on a 20-course tasting menu that blends opulent European and Japanese small bites, meticulously prepared and presented on bespoke ceramic dinnerware with precision. Cyrus, a highly sought-after Sonoma County dining experience, offers only 4 seatings nightly. Reservations are discreetly released in blocks 2 months ahead exclusively through the Tock website, operating strictly on a first-come, first-served basis.
Nature’s Touch: How Forest Bathing Enhances the Terroir of Sonoma Wines
Forest bathing, or Shinrin-yoku, is increasingly linked to wine, particularly through the concept of terroir. This practice, which enhances well-being by immersing individuals in forest environments, positively influences wine quality by supporting ecosystem health. Terroir, the unique environmental factors shaping a wine’s character, is tied to forests’ roles in soil health, water quality, and biodiversity. Winemakers are now exploring how forest bathing can enrich their wines. Certified Nature Sonoma County Therapy Guide Jenny Harrow-Keeler offers a sensory forest bathing experience at select wineries, followed by a curated tasting of sustainably farmed Sonoma County wines. This unique experience at the Dawn Ranch Resort in Guerneville deepens participants' connection to nature and appreciation for the land.
Solar Punk Farms: Where Regenerative Agriculture Meets Queer Activism
Solar Punk Farms in Guerneville is a groundbreaking initiative that embodies the principles of sustainability, community, and ecological stewardship. As a key player in the solarpunk movement, the farm emphasizes regenerative agriculture, renewable energy, and resilience in the face of climate change. By focusing on permaculture practices, it integrates diverse crops, agroforestry, and biodiversity to create a self-sustaining ecosystem. Founded and led by husbands Nick Schwanz and Spencer Scott and along with a collective of LGBTQ+ farmers, Solar Punk Farm not only prioritizes ecological health but also serves as a space for community empowerment. The farm hosts educational workshops, community events, and hands-on experiences that engage visitors in sustainable farming and environmental activism. By fostering connections among community members, it promotes social equity and ecological awareness. Solar Punk Farm is a vital hub for both Sonoma County residents and visitors interested in sustainable agriculture and queer activism, demonstrating how the principles of permaculture and sustainable living can be put into practice in a welcoming and inclusive environment.
Sipping Sustainably: Healdsburg's Mocktail Trail Redefines Socializing Without Spirits
While Sonoma County is known as a wine and food mecca, increasingly, it has also become a popular destination for Gen Z aficionados of no and low alcohol and dry trippers to enjoy the ritual of socializing in a bar setting without being surrounded by alcohol. Many Sonoma County restaurants have recognized this trend and feature diverse, creative craft mocktail menus. Local mixologists have curated drinks that are not simply typical cocktails sans-alcohol but are specifically crafted to pair with many of our Sonoma County restaurants’ no-spirits menu. In response to strong demand, Healdsburg has developed the popular Mocktail Trail. Healdsburg restaurants such as Lo & Behold, Spoon Bar, Bravas Bar de Tapas, Goodnights Prime Steak & Spirits, Little Saint, The Rooftop at Harmon House, and Willi’s Seafood and Raw Bar have crafted drinks that feature a no-spirits menu going well beyond typical alcohol-free cocktails. From Spanish-inspired mocktails to coastal creations, each stop on the Healdsburg Mocktail Trail promises a unique and delightful experience for those preferring not to imbibe.
Condé Nast Traveler Names the Lodge at Bodega Bay Best Hotel in the World
Sonoma County hotels are making waves in the travel industry, recently receiving high praise from the Michelin Guide. In 2024, two exceptional properties in Healdsburg stood out: The Madrona was featured in the “Plus” collection, while SingleThread inn and restaurant achieved the prestigious honor of three Michelin Stars, alongside a green star and three Keys. Each hotel included in the Michelin Guide is recognized for its unique style, exceptional service, and vibrant personality. The accolades continued on October 1st when Conde Nast Traveler readers voted the Lodge at Bodega Bay as the best hotel in the world, surpassing renowned establishments like the Ritz Carlton in Doha and the Four Seasons in Paris. The magazine's 2024 Readers’ Choice Awards revealed that this coastal retreat earned the top spot after more than 575,000 votes were cast, further solidifying Sonoma County's reputation as a premier travel destination.
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