Here in Sonoma County, Life Opens Up with experiences that connect you to nature, as well as to each other. We believe that being good stewards of the Earth, our natural resources, our beautiful spaces, and the people of Sonoma County is vital to our thriving community as well as to visitors. We invite you to learn more about the tenets of sustainability, discover how Sonoma County is leading the way in sustainability and climate action, and access responsible travel resources to help maximize the positive impacts of your visit to our beautiful destination. Together, we can protect and preserve this special corner of the world for generations to come.

Suki Waters Discusses Responsible Travel and Preserving the Land

Suki Waters, a member of the Pomo Tribe and founder of WaterTreks, in her hometown of Jenner, California, to discuss Sonoma County, what makes the area so special and what each of us can do to protect the land we love.

A Leader in Sustainability

Learn about how and why Sonoma County Tourism is working towards certification as a sustainable destination.

Respecting the Russian River

From headwaters to ocean, the residents of Sonoma County depend upon the Russian River system, our most pivotal of natural resources, for the water we drink, the food we eat and the beauty that surrounds us.

Environmental Stewardship/Sustainable Practices 2023 Star of the Industry Finalists

Responsible Travel

Sustainable Choices Make More Meaningful Experiences


See What's Happening

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