Tourism creates jobs, drives the local economy, enhances lifestyle and culture, and helps to support local government programs, nonprofits, and regional parks.

The tourism industry is one of the largest employers in Sonoma County, with hospitality employment typically comprising one in 10 jobs. (21,150 jobs in 2022. Source: Dean Runyan/Visit CA: "Sonoma County Travel Impacts 2022").

Sonoma County NTTW 2024 Events and Initiatives:

Stars of the Industry Awards

Star of the Industry Logo

Date:    Wednesday, May 22
Time:    5:00 pm - 8:00 pm
Place:  DoubleTree by Hilton Hotel Sonoma Wine Country

As a part of National Travel and Tourism Week, (May 19th – 25th) Sonoma County Tourism will be celebrating some of the best our local hospitality industry has to offer.

Gold Resolution

Date: Tuesday, May 14

The Sonoma County Board of Supervisors will proclaim May as Travel and Tourism Month in Sonoma County with a Gold Resolution on Tuesday, May 14th during their board meeting.

Tourism Cares Roadside Cleanup

Date:    Friday, May 24
9:00 am - 12:00 pm
Mayo Family Winery, 13101 Arnold Dr, Glen Ellen, CA 95442

Sonoma County Tourism Cares is delighted to end National Travel & Tourism Week with a roadside cleanup along Arnold Drive in Glen Ellen. Join us to make an impact in our community.

Power of Tourism Toolkit