Find out about Sonoma County's many new and changing tourism-related businesses, activities, and events by browsing through our selected What's New items! View and download our complete monthly round up press releases of all What's New items at a glance here.
Latest "What's New"
Summer in Sonoma County ushers in a season of abundance and celebration. It’s the height of the growing season—vineyards thrive, farmers’ markets overflow with fresh produce, and a vibrant lineup of outdoor events brings the…
Spring in Sonoma County signifies a time of renewal as our destination emerges from winter dormancy and bursts into vibrant life. The spring season infuses new energy into local communities, with festivals, events, and outdoor…
As winter settles in, Sonoma County’s landscape transforms into a wonderland with open skies and now dormant vineyards draped in dew-covered vines. Sonoma County wineries invite cozy indoor tastings, where visitors can savor world-class wines…
Sonoma County offers unique holiday experiences that transcend typical tourist destinations. Experience the inviting warmth of Sonoma Wine Country this winter season, where a variety of enchanting activities await to uplift your spirits. With stunning…
As fall colors start to emerge and cooler mornings take hold, Sonoma County invites visitors to immerse themselves in the harvest season. Renowned for our world-class wines, exceptional cuisine, and convivial hospitality, Sonoma County shines…
The summer season in Sonoma County peaks with veraison, the beginning of ripening, when wine grapes change their color and flavor as they mature on the vines, naturally sweetening along the way. This pivotal moment…
As the summer sun graces the Sonoma County sky, it ushers in longer days, and the landscape bursts to life as it shines on our coast, rivers, redwoods, vineyards, and valleys. Combined, they offer visitors…
Submit a What's New Item
If you are a Sonoma County business and would like to submit a What's New item for media to see, please submit here.