More than 7 million visitors — and hundreds of journalists — can't be wrong: Sonoma County is a fantastic place to visit.

Positive travel stories are being published all around the globe, touting Sonoma County's genuine Wine Country experience — more than 425 friendly wineries, farm-to-table restaurants, miles of Pacific coastline, 40 spas, rivers to kayak or float down, redwood forests to explore, boutiques and galleries that entice, and hiking and biking trails that meander over oak-covered hills.

Press Coverage of Sonoma County

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Sonoma County Giveaway

Thanks to our strong relationship with travel journalist and TV destination expert Emily Kaufman, Sonoma County was recently featured on The Kelly Clarkson Show! Celebrity host Kelly Clarkson offered an exclusive travel giveaway that includes wine tasting, hiking through the redwoods, beachcombing, hot air ballooning, ziplining, spa treatments, and a stay at The Vintners Resort.

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Fall Into the Season Week: Fall Foliage Road Trips with Jacqui Gifford

We are thrilled that Jacqui Gifford, Editor-in-Chief of Travel + Leisure, showcased Sonoma County in her "Fall Foliage Road Trips" segment on ABC’s Live with Kelly and Mark. During the segment, Jacqui highlighted our wonderful partners at Sonoma Botanical Garden and The Farmhouse Inn. In addition to reaching a national television audience, the feature captivated over 144,000 viewers in the California market, showcasing the beauty and charm of Sonoma County in the fall.

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The World in Clay: How a Love of Art Helped a Creative Movement Grow

In the fourth installment of his series on Sonoma County, reporter John Bartell explores the rich history and vibrant art scene at Pond Farm Workshops, now located within the Austin Creek State Recreation Area. This segment highlights various artistic expressions and illustrates the connections among creators.

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Unique Wine Tasting Adventures

San Francisco Freelance journalist Daniela Garrido recently appeared on KRON 4’s “Live! In the Bay program to share about her visit to Northern California Wine Country and unique wine tasting experiences to enjoy during the fall harvest.

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Culinary Delights in Napa and Sonoma

We recently hosted freelance journalist Jenny Peters for this quick turnaround story highlighting fall getaways to Northern California Wine Country. This story also appeared in the popular Escapes Travel Adventure section of the Los Angeles Times, and well as their digital magazine.

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22 Most Romantic Getaways in California

We hosted freelance journalist Sharael Kolberg who included her visit to Sonoma County in her story about the 22 Most Romantic Getaways in California.

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From 'The Birds' to Giant Redwoods, Why Bodega Bay is a Great Getaway

We recently welcomed freelance journalist Dan Fellner to Sonoma County. Writing for the Arizona Republic newspaper, the largest newspaper in the state. This story is about why Sonoma County is a great getaway for residents of Arizona.

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Wino’s Guide to the 20 Best Wineries in California

Fodor's Travel highlights some of California's finest wineries and tasting rooms. Carrie emphasizes the diverse experiences available, ranging from stunning landscapes to innovative winemaking practices. Among the featured wineries, those in Sonoma County stand out for their relaxed atmosphere and commitment to organic and sustainable methods. The article also showcases unique tasting experiences and beautiful outdoor spaces, solidifying Sonoma County's status as a premier destination for wine enthusiasts.

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California Road Trip

Stating for the record it’s one of her all-time favorite places to visit, freelance journalist recently spent her milestone birthday in Sonoma County. Finding inspiration and story ideas galore

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Trendy California Gift Shops

November’s ‘Small Business’ Saturday (the last Saturday of the month) is a day to support small businesses and the local economy by shopping at independent stores. Our pitch to Visit California in support of Small Business Saturday was included in the media inspiration Story Ideas section of their website.

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Flavours of Sonoma

Earlier this year, we had the pleasure of hosting UK-based journalist Baldwin Ho, who consistently delivers exceptional content. In his latest story, he explores the diverse culinary scene in Sonoma County, highlighting a variety of food and drink options for visitors.

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Sonoma Travel Guide

The Travel section of U.S. News & World Report is a trusted resource for planning vacations. It includes rankings, detailed travel guides, and transparent methodologies for evaluations. These guides are designed to help readers meticulously plan their trips by offering insights into top destinations, including recommendations on when to visit and what to do. Covering premier vacation spots worldwide, they provide comprehensive information essential for trip planning. For 2024, collaborating with editors of U.S. News & World Report, they ranked Sonoma County #2 in Best Wine Vacations globally.

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The 15 Best Luxury Hotels in California

Based on our pitch, Kathryn Romeyn, a freelance travel and wellness journalist who regularly contributes to AFAR, presents an exclusive guide to the 15 best luxury hotels in California. From world-class culinary experiences and stunning beachfront retreats to charming city hideaways, Kathryn's article highlights the crème de la crème of California’s high-end accommodations. Among her top picks are two (!) of our award-winning Sonoma County partners: Healdsburg’s SingleThread and Forestville’s The Farmhouse.

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This Is California's Coolest Beach — and It's in the Middle of the Forest

Freelance journalist Stacey Leasca used our pitch to craft an engaging summertime story with a captivating, attention-grabbing title about Johnson's Beach, along the Russian River in Guerneville. The article features our partners at Johnson’s Beach who have been welcoming visitors to Sonoma County for over 100 years. This article also appeared on MSN where it received an additional 15 million unique views.

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10 West Coast Road Trips to Take in Your Lifetime

Following our pitch, freelance journalist Garrick Ramirez, writing for Condé Nast Traveler, featured Sonoma County in his latest article spotlighting the best road trips on the West Coast of the United States. In his write-up, Garrick highlights some of the Sonoma County’s standout experiences.

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Embrace a Luxury Gay Getaway in Guerneville, California

Following our pitch, Joey Amato, publisher of Pride Journeys, authored this article about a luxury weekend getaway in Guerneville. His piece captures the essence of Guerneville, offering readers a taste of the exquisite experiences and serene beauty that define the West County.

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13 Spooky Places to Go for Halloween in the USA

We collaborated with freelance journalist and blogger Tamara Gruber, providing suggestions for her Halloween article highlighting “13 Spooky Places to Visit for Halloween in the USA.” Naturally, Alfred Hitchcock’s 1963 classic horror film The Birds, filmed mainly in Sonoma County and Bodega Bay’s Hitchcock Film Festival, come to mind. Tamara included our partners at The Inn at the Tides and The Lodge at Bodega Bay in her round up.

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Luxury Under Canvas

Following our pitch, Nick Walton, publisher of Jetsetter Magazine, featured Safari West in his article about glamping and luxury accommodations under canvas around the world.

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Travel Tuesday: A River Runs Through It

We recently hosted Dallas-based journalist Steven Lindsey for Out in the Vineyard’s Gay Wine Weekend. In his article, Stephen highlights the allure and charm of the Russian River region. The piece emphasizes the area’s picturesque landscapes, renowned wineries, and abundant outdoor activities, making it a prime destination for travelers seeking both relaxation and adventure.

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TODAY.com EXCLUSIVE: TIME reveals the 2024 World’s Greatest Places to visit

TIME has revealed its annual list of the World's Greatest Places, and NBC’s TODAY.com recently published an exclusive preview. The 2024 list highlights 100 destinations to consider for your next vacation. In April, we hosted New York-based freelance journalist Kelsy Chauvin, who explored Sonoma County. During her visit, Kelsy was so impressed by Mine + Farm in Guerneville that she nominated it for TIME magazine's World's Greatest Places for 2024. Owners and managing partners Suzanne Szostak and Bryce Skolfield were delighted when they received word last month that Mine + Farm was included on the prestigious list.

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Sonoma’s Undiscovered Gems You Don’t Want to Miss

We hosted freelance travel and lifestyle journalist Maxine Albert who authored "Sonoma’s Undiscovered Gems You Don’t Want to Miss." Maxine highlights Sea Ranch Lodge, Coast Kitchen, and Timber Cove Resort, that all which offer unique experiences. The piece emphasizes the charm of the Sonoma Coast’s hidden treasure.

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California’s Indigenous Artists and Entrepreneurs

In celebration of Indigenous Peoples’ Day on October 14 and Native American Heritage Month in November, we reached out to Visit California to spotlight Corine Pearce, a renowned Sonoma County Native American artist from the Wappo and Kashia Band of Pomo tribes. Pearce is celebrated for her mastery of traditional techniques combined with innovative, eco-conscious designs.

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Go On Safari, But Watch Out for the Slobbering Giraffes

We collaborated with John Bartell host of ABC10 TV’s Sacramento’s ‘Bartell’s Backroads’ for the first in a series of segments focusing on Sonoma County. The show focuses on exploring unique and often overlooked destinations, attractions, and stories throughout California. The series has become popular for its engaging storytelling and its ability to showcase some of the lesser-known aspects of California's landscape, culture, and history. In this segment John features our two and four-legged partners at Safari West.

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Destination Dupes

Travel expert Pamela Holt’s segment on ‘Destination Dupes’ that includes Sonoma County continues to engage viewers across the United States. Most recently Pamela introduced the segment on KRON4, the Nexstar Media Group television station broadcasting Live! In the Bay from San Francisco. The segment includes our partners at Ferrari Carano Vineyards, Azari Winery Jacuzzi Winery, Trattoria Roma, and Canetti Roadhouse. The Sonoma County portion begins at the 4m 15s mark

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Must Haves – Perfect Pairings (stylish accessories to elevate the wine-drinking experience)

Writing for Global Traveler offers unique content catering to the lifestyle and travel interests of premium travelers who fly all over the world for business and pleasure. We pitched freelance travel, food and lifestyle journalist Brandon Schultz on Sonoma Champagne Sabreswhich resulted in the placement in the ‘Must Haves’ section of the magazine.

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California Dreamin’

As a result of the Sonoma County segment of the recent Visit California – Play in the Bay press trip we helped organize, Toronto Sun photojournalist Ernest Doroszuk penned an excellent article titled "California Dreamin’.” Ernest mentions our partners at Flamingo Resort & Spa, Paradise Ridge Winery, The Barlow, Region, Golden State Cider, Rewind Arcade, Fern Bar, Armstrong Redwoods State Natural Reserve, and Fishetarian Fish Market. Congratulations on this international coverage!

Featured Trip Ideas

Couple at Lodge at Bodega Bay
Lodging
Sonoma County continues to shine as a premier destination known for its relaxed luxury, exceptional accommodations, sustainability and warm hospitality. In 2024, several properties in the region have garnered prestigious accolades, further enhancing its appeal to travelers. Notably, Guerneville’s Mine + Farm was included in Time Magazine’s list of the World’s Greatest Places, an annual…
The Stavrand, Russian River Valley Guerneville
Lodging
Renowned for its discerning standards in the culinary and hospitality realms, the inaugural Michelin Key rating system has made its debut, elevating the global standard for hotel excellence. Among the 124 distinguished properties honored with One, Two, or Three Keys, Sonoma County shines with five notable establishments on this exclusive list. Leading with Three Keys…
The Sea Ranch Lodge on the Sonoma Coast
Experiences
Travel + Leisure has bestowed upon Sonoma County the title of being one of the premier destinations to explore in 2024, featuring prominently on the magazine’s esteemed list of 50 global travel hotspots. This recognition underscores Sonoma County’s burgeoning status as a sought-after travel gem, as heralded by the reputable New York-based travel authority. Included…