“Discover Your &” TOOLKIT

Aligned with Sonoma County Tourism’s (SCT) brand of “Life Opens Up” and the “Discover Your &” consumer marketing campaign, our messaging will connect travelers with invitations to explore the destination beyond the typical expectations of a wine and food destination. We will convey the intrinsic benefits Sonoma County offers visitors. Storytelling, which will lead with offerings and experiences, will enforce Sonoma County as a premier wine country destination while also showcasing how the region boasts a wealth of riches that offer “more than” just wine.