Communications Toolkit for Partners

Sonoma County Tourism provides a communications toolkit on this page for Sonoma County hospitality / tourism businesses, local chambers, cities and visitor bureaus. Please contact us with questions at [email protected]

"Life Opens Up" — Fall Campaign 2020 Toolkit

Help us spread the word about "Life Opens Up in Sonoma County" with these marketing tools and shareable assets for your website, social media and e-mail marketing:

• Social media hashtag: #LifeOpensUp
• Campaign page and editorial content collection: www.sonomacounty.com/life-opens-up
• Images and buttons (link to: /life-opens-up): download
• Zoom backgrounds: Coast, Redwoods and Vineyard
• Youtube video link: Discover Fall in Sonoma County
• Messaging and copy for social media, PR and communications: download
• Your content, special offers and what's new: submit
• Sonoma Safe Travels Materials: download digital assets and request printed materials here

Fire Season Updates and Toolkit for Partners

Find industry updates, messages and resources for current fire incidents and how to prepare for fire season.

Be Prepared Toolkit

Coronavirus Toolkit

Throughout the COVID-19 crisis, Sonoma County Tourism is maintaining a toolkit to ensure we’re providing our partners with useful information and links to resources we hope are helpful.

Coronavirus Toolkit

Wine Enthusiast's Wine Region 2019 of the Year Award for Sonoma County

Sonoma County has been named 2019 Wine Region of the Year by Wine Enthusiast, for the magazine’s 20th annual Wine Star Awards. Please help us spread the word to your fans, friends, and partners.

Download Toolkit

Brand & Marketing Campaign "Life Opens Up"

The Sonoma County Destination brand is designed to connect with visitors through conveying the unique DNA that is Sonoma County. MMGY Global, the marketing agency who partnered with SCT, unveiled the brand at SCT's annual meeting on Aug 30, 2018. The brand campaign roll-out to visitors has begun in October 2018 and it includes targeted messaging, visuals and ads via all marketing channels: advertising, PR, social media, website, email and events.

• Campaign landing page
• Social media hashtag for Instagram and Twitter: #LifeOpensUp
• Brand guidelines, audiences, and presentation documents: download
• Visitor Research and Statistics 

Use the Official Sonoma County Logo in Your Marketing Materials

The "Sonoma County" brandmark was created as part of a branding campaign from the trio of Sonoma County Tourism, Vintners, and Winegrowers to increase recognition of Sonoma County as a place with premium visitor experiences, world-class wines, and abundant agriculture.

Tourism-, winemaking-, and agriculture-related businesses are encouraged to adopt the brandmark and use it within the licensing guidelines to promote the genuine, authentic, and independent nature of Sonoma County's brand. 

Your company or organization can join other Sonoma County businesses using the brandmark for free to promote their ties to the Sonoma County brand, including: Santa Rosa Convention and Visitors Bureau, Fairfield Inn and Suites Sebastopol, Sonoma Canopy Tours, Osmosis Day Spa Sanctuary, Sonoma County Regional Parks, TWG BBQ Sauce, Costeaux Bakery, Woody's Wine Tours and more. 

To apply to use the brandmark, and for more information about the process, please email Marketing or call 707-522-5815.

Please don't take these brandmarks - these are samples only.
We will send you the real ones once you fill out the short application and you get approved.