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Co-op Advertising and Sales and Marketing Opportunities

Sonoma County Tourism offers additional opportunities for businesses to promote themselves to our three main segments: leisure, travel, and meetings. If you don't see a program that fits your needs, check back here or be sure to look our for alerts from the marketing team at SCT. We have numerous ad co-ops throughout the year that target local, national and international travelers. 

New 2021/22: Advertise in Sonoma County's Visitor Inspiration Guide, Map, Website, and Email Programs

sct coversSonoma County Tourism is pleased to announce all new integrated marketing opportunities across our visitor guide, wedding guide, map, website and email programs for 2021/22.

Developed in collaboration with our friends at Miles Partnership, these affordable programs will offer new ways to reach highly qualified potential visitors across all of Sonoma County Tourism's marketing channels.

Deadline: ongoing in 2021/22. View the Media Sales Kit here

For more information contact Demetria Clemons, [email protected].

media kit cover's Booking Engine

Advanced Reservations Systems (ARES), our online reservation system partner, has many opportunities for you to market your business on booking engine.

ARES can help you work out the details to fit your needs:

Sandra Humphreys
ARES, Account Manager
P: 619-501-7257 | F:  858.430.4875
[email protected]


Meetings and Groups Opportunities

If you are a tourism-related business in the BIA, you may be able to travel with the sales team to select shows. Please see more information here.


Special Event Investment Application

Is your organization interested in formalizing a marketing or strategic relationship with Sonoma County Tourism, the official destination marketing organization for Sonoma County? To apply for a special event investment, see more information here.


Co-Op Advertise in Visit California's Visitor Guide 

vcaAd sales for the 2022 guide has now closed. Stay tuned for more coming soon.

Sonoma County Tourism is anchoring a two-page co-op in the 2022 Official California Visitor's Guide (CVG).

SCT is supporting this cooperative program so marketing partners can participate at a reduced rate. There are three option levels of participation; large, medium and small co-op blocks. Note: This co-op is offered to all organizations within Sonoma County business improvement area only.

The 200-page print and digital print publication with 12 regional state sections, includes comprehensive editorial and hundreds of listings to assist consumers to strategically plan their adventures in California. Sonoma co-op advertisers will receive reader service, and the digital version of the publication will reside on the Visit California website for 12 months. 

Deadline: 9/30/2021
Contact: Tom Ward


Sonoma County Airport Advertising

Reach more than 225,000 passengers, 365 days a year. The Charles M. Schulz - Sonoma County Airport provides a great opportunity for local, regional and national brands to advertise their goods and services. Learn more about advertising at the airport here

The Airport is a gateway for tourists and business professionals alike, with easy access to a diverse economy and strong tourism market. The terminal offers five rental car agencies, a restaurant, and serves as a location for Sonoma County Airport Express, which carries over 200,000 riders annually.

For more information, see the rate card or email: [email protected] or call  at 707-565-7238.