Co-op Advertising and Sales and Marketing Opportunities

Sonoma County Tourism offers additional opportunities for businesses to promote themselves to our three main segments: leisure, travel, and meetings. If you don't see a program that fits your needs, check back here or be sure to look our for alerts from the marketing team at SCT. We have numerous ad co-ops throughout the year that target local, national and international travelers.

New 2022/23: Advertise in Sonoma County's Visitor Inspiration Guide, Map, Website, and Email Programs

sct covers Sonoma County Tourism is pleased to announce all new integrated marketing opportunities across our visitor guide, wedding guide, map, website and email programs for 2022/23.

Developed in collaboration with our friends at Miles Partnership, these affordable programs will offer new ways to reach highly qualified potential visitors across all of Sonoma County Tourism's marketing channels.

Advertising Program Opportunities

2023 Publications & Program dates - Click here

View the Media Sales Kit here - Click here

2023 PROGRAM LAUNCH DATES

Web & Email Programs: Year-Round
Spring/Summer Digital Inspiration Guide: March 1, 2023
Map (printed): April 3, 2023
Wedding Digital Guide: May 1, 2023
Fall/Winter Digital Inspiration Guide: September 5, 2023
Apple Guides (Digital): March - August 2023 & September 2023 - February 2023
Video Program (Digital): Late Summer 2023 & Spring 2024 (tentative)

With the borders finally opening back up to international travel and California’s effort to focus on revamping international marketing, Demetria Clemons will be shifting back to work supporting Brand USA in the West, so don’t be surprised if you hear from her in the future. Our new media sales & marketing executive is Lisa Saturday. She comes to us with nearly two decades of industry experience.

It's never too late to take advantage of advertising opportunities, as Sonoma County Tourism’s marketing channels provide flexibility to start your program throughout the year. Contact Lisa today for more information.

Contact Information:
Lisa Saturday
Miles Partnership Travel Media Sales and Marketing Executive
+1 303-867-8301

[email protected]

SonomaCounty.com's Booking Engine

Advanced Reservations Systems (ARES), our online reservation system partner, has many opportunities for you to market your business on Sonomacounty.com booking engine.

ARES can help you work out the details to fit your needs:

Sandra Humphreys
ARES, Account Manager
P: 619-501-7257 | F: 858.430.4875
[email protected]
arestravelinc.com

Meetings and Groups Opportunities

If you are a tourism-related business in the BIA, you may be able to travel with the sales team to select shows. Please see more information here.

Special Event Investment Application

Is your organization interested in formalizing a marketing or strategic relationship with Sonoma County Tourism, the official destination marketing organization for Sonoma County? To apply for a special event investment, see more information here.

Co-Op Advertise in Visit California's Visitor Guide

vca Ad sales for the 2023 are now open!

Sonoma County Tourism is anchoring a two-page co-op in the 2023 Official California Visitor's Guide (CVG).

SCT is supporting this cooperative program so marketing partners can participate at a reduced rate. There are three option levels of participation; large, medium and small co-op blocks. Note: This co-op is offered to all organizations within Sonoma County business improvement area only.

The 200-page print and digital print publication with 12 regional state sections, includes comprehensive editorial and hundreds of listings to assist consumers to strategically plan their adventures in California. Polybag distribution of copies will include Travel+Leisure, Better Homes & Gardens, and Food & Wine magazines. Sonoma co-op advertisers will receive reader service, and the digital version of the publication will reside on the Visit California website for 12 months.

Deadline: 9/30/2022
Contact: Tom Ward

Visit California Road Trip Guide Advertising

VCA Road Trip Guide California Road Trips 2023-24 connects with consumers as they move through their journey to booking. By advertising in the print guide, you'll be part of the state's premier tourism showcase and integrated into the digital addition. Discover your advertising options - click here.

Deadline: 3/10/2023
Contact: Tom Ward

Sonoma County Airport Advertising

Reach more than 225,000 passengers, 365 days a year. The Charles M. Schulz - Sonoma County Airport provides a great opportunity for local, regional and national brands to advertise their goods and services. Learn more about advertising at the airport here.

The Airport is a gateway for tourists and business professionals alike, with easy access to a diverse economy and strong tourism market. The terminal offers five rental car agencies, a restaurant, and serves as a location for Sonoma County Airport Express, which carries over 200,000 riders annually.

For more information, see the rate card or email: [email protected] or call at 707-565-7238.