A woman walks along an olive grove

How to Work With the Media

Annually, SCT's Marketing and Public Relations team inspires hundreds of journalists and influencers to write positive travel, wine, and lifestyle articles. Help us tell the Sonoma County story by providing us with your unique information.

Respond to Publicity Alerts

The team will send as-needed publicity alerts to partners who are interested in engaging with the media. Ensure your business is represented by designating a media "lead catcher," someone who will receive those emails and respond to opportunities that align with your business. If you aren't receiving the publicity alerts, email [email protected].

Host Journalists to Experience Your Business

The team interacts with local, regional, national, and international media by pitching story ideas, fact-checking articles, sending press releases, and hosting visits to Sonoma County.

You can attract journalists to your business by offering free wine tastings, meals, accommodations, and tickets to attractions that will go in our Sonoma County Journalist Handbook. The handbook is only available to qualified journalists who are screened by Sonoma County Tourism.  Journalists who receive the handbook will contact you directly to redeem the offers. An offer can be a free wine tasting and tour, a 60 percent-off media rate for lodging, a free meal, or even 60 percent off a spa treatment. The choice of what to offer is yours.

Learn how to submit an offer for the Media Handbook here.

Send Us Your Press Releases

Make sure we’re on your press release distribution list. The more we know about you and your business, the better we can help promote you. Contact the team at [email protected] for more info.

Submit Your Information

Use our free marketing tools to get your information in front of journalists. If you have a new offering at your business, submit it to be included in the What's New monthly release. Submit any events, festivals, or activities to our calendar of events, one of the most popular pages on our website. Submit your information here.

PR 101 Seminar and Presentation April 23, 2019

View/download the presentation