Stars of the Industry

This award recognizes a non-managerial front of the house employee who goes above and beyond to provide excellent customer service to guests and exemplifies dependability, teamwork and dedication. 

Teresita "Tess" Coffill, Front Desk Associate, Courtyard Marriott Santa Rosa 

For guests at Courtyard Marriott Santa Rosa, Tess Coffill is more than a front desk associate; she’s a familiar, welcoming face that makes every guest feel at home. With an incredible memory for names and natural warmth, Tess ensures guests feel seen, valued, and cared for. Her name appears time and again in guest reviews, with visitors raving about her attentiveness, kindness, and unwavering dedication to excellent service. Whether assisting with a request or simply greeting guests by name, Tess creates a seamless, personalized experience that keeps guests returning and remembering their stays for all the right reasons. 

Kenneth “KJ” Johnson, Banquet Captain, Montage Healdsburg 

Kenneth “KJ” Johnson sets the gold standard for luxury hospitality at Montage Healdsburg. As Banquet Captain, KJ doesn’t just oversee events; he orchestrates them flawlessly, anticipating every detail to ensure a seamless guest experience. Whether coordinating with the culinary team on last-minute menu changes or guiding his staff calmly under pressure, his leadership is defined by professionalism, adaptability, and an unwavering commitment to excellence. His ability to personalize service for VIP clientele and his grace under pressure has earned him the trust of colleagues and guests alike. When he’s not leading banquets, KJ lends his expertise to the hotel’s fine dining restaurant, ensuring every meal is executed with the same impeccable service and attention to detail. 

Season Leef, Wine Ambassador, MacRostie Winery & Vineyards 

At MacRostie Estate House in the Russian River Valley, Season Leef isn’t just a Wine Ambassador; she’s a reason guests return time and time again. Her philosophy is simple: wine brings people to memories, and she ensures those memories are unforgettable. Guests praise her for making wine approachable, exciting, and fun, bringing an infectious enthusiasm to every tasting experience. Living with epilepsy, Season embraces a spirit of lifelong learning and creating meaningful connections, knowing the value of a moment well spent. Her warmth, knowledge, and ability to make every guest feel special have earned her rave reviews, a devoted following, and the admiration of her peers.

This award recognizes a front of the house manager who demonstrates exceptional leadership in delivering excellent guest experiences, fosters a strong team culture, and consistently supports the success of the organization. 

Benjamin Lenhard, Assistant Front Office Manager, The Lodge at Bodega Bay 

With a natural warmth and an innate ability to make people feel valued, Benjamin Lenhard sets the tone for every guest’s experience at The Lodge at Bodega Bay. Whether handling a challenge or celebrating a milestone, he leaves guests feeling heard, appreciated, and genuinely welcomed. His attention to personal touches—like creating custom ice cream flavors for each team member’s birthday—has fostered an environment of camaraderie and joy among his colleagues. Known for his calm demeanor and problem-solving skills, Benjamin’s dedication is reflected in glowing guest reviews that consistently highlight his hospitality, professionalism, and kindness. Starting as a front desk agent in 2021, he quickly rose through the ranks, earning Employee of the Year in 2023 before stepping into his current leadership role. His impact on guests and staff makes him an irreplaceable component of The Lodge at Bodega Bay experience. 

Kat Prescott, Tasting Room Manager, Head Events Coordinator & Facilitator of Fun, Griffo Distillery 

With boundless creativity and a deep passion for community, Kat Prescott has transformed Griffo Distillery into more than just a gathering place—it’s a hub for music, art, and meaningful connection. From hosting fundraisers supporting women-focused nonprofits to curating the Annual Black Friday Bazaar that showcases local artisans, Kat’s events are as impactful as they are engaging. She seamlessly blends entertainment with purpose, organizing live music, trivia nights, and open mic events that unite people while amplifying local voices and causes. Kat’s ability to turn ideas into vibrant, community-driven experiences makes her an invaluable asset to the distillery and the greater Sonoma County region.

Travis Schimmer, Estate Sales Manager, Croix Estate 

Travis Schimmer is the heart and soul of Croix Estate. A lifelong local who grew up on the very street where the winery now stands, Travis was the first person hired at Croix and has since become the face of its hospitality. Guests don’t just visit; they return year after year, asking for Travis by name, bringing him gifts, and even inviting him into their homes. His ability to make every visitor feel like the most important person in the room has earned him an almost legendary status. With his genuine warmth, effortless humor, and deep knowledge of wine, he creates an unforgettable, welcoming atmosphere that inspires both guests and his fellow team members. Travis doesn’t just represent Croix Estate—he is its living, laughing embodiment. 

This award recognizes a non-managerial heart of the house employee who goes above and beyond to ensure operations run smoothly while exemplifying dependability, teamwork and dedication.

Guillermo Medina, Busser, Cattlemens

For more than 21 years, Guillermo Medina has been the backbone of the kitchen at Cattlemens, bringing dedication, kindness, and infectious positivity to his work every day. Always ready to lend a hand, he never says no to a request, whether from a colleague or a manager. His genuine care for his team is evident—not just in his hard work but in the small ways he lifts others up, from sharing a joke to offering a snack on a tough day. A true team player, Guillermo’s work ethic and warmth make him an invaluable part of the Cattlemens’ family. 

Floridalma Recibis, Housekeeper, The Astro Motel

With over 20 years of experience in housekeeping, Floridalma Recibis sets the standard for cleanliness and dedication at The Astro Motel. The countless guest reviews praising the motel’s spotless rooms testify to her unwavering attention to detail and commitment to excellence. Always punctual and dependable, Floridalma takes immense pride in her work, ensuring every guest’s stay begins with a perfectly prepared space. Her positive attitude and kind spirit have made her a beloved team member, earning the respect and admiration of colleagues and guests alike. 

Janet Sheehan, Sous Chef, Hamel Family Wines

With a passion for culinary excellence and a deep respect for hospitality, Janet Sheehan plays a pivotal role in the kitchen at Hamel Family Wines. As Sous Chef, she blends technical expertise, creativity, and leadership, ensuring each dish reflects the winery’s commitment to quality. Her people-first approach makes her an exceptional chef, mentor, and role model in the kitchen. Janet’s ability to maintain high standards of service and efficiency while fostering a collaborative and inspiring work environment makes her a true Heart of the House. 

This award recognizes a heart of the house manager who demonstrates exceptional leadership in maintaining operational excellence, fostering a supporting team environment, and drives the success of the organization. 

Garrett Fogle, Director of Property Operations, DoubleTree by Hilton Sonoma Wine Country 

A true problem-solver with an unwavering commitment to excellence, Garrett Fogle has made a lasting impact as Director of Property Operations at DoubleTree by Hilton Sonoma Wine Country. Whether leading a major in-house renovation, tackling preventative maintenance ahead of schedule, or stepping in during a storm to prevent flooding, Garrett’s dedication to guests and staff is unmatched. His hands-on approach has saved the hotel thousands of dollars, from personally transporting new beds to painting public spaces to enhance the brand’s appearance. More than his technical expertise, Garrett is a team player who fosters collaboration, always willing to lend a hand across departments. His work ethic, leadership, and passion for hospitality make him an invaluable asset to his team and the industry. 

Ed Loftesnes, Maintenance Manager, Timber Cove Resort

For over a decade, Ed Loftesnes has been the heart and soul of Timber Cove Resort, ensuring the property operates seamlessly and beautifully. From urgent repairs to large-scale renovations, Ed’s deep knowledge of the resort allows him to anticipate challenges before they arise, keeping the guest experience flawless. His leadership, mentorship, and unwavering dedication create a supportive, team-oriented work environment where colleagues know they can count on him. Whether fixing a leak in the middle of the night or lifting spirits with his infectious humor, Ed is the backbone of Timber Cove Resort. A devoted single father, he balances his demanding role with grace, proving that hard work and heart go hand in hand. His impact is felt daily, and his presence is truly irreplaceable. 

Tyler Osburg-Head, Estate & Sales Manager, Martin Ray Vineyards & Winery 

A passionate advocate for community, inclusivity, and the spirit of Sonoma County, Tyler Osburg-Head has spent the last 16 years championing the region and its people. As Hospitality Manager at Martin Ray Vineyards & Winery, he leads with warmth, authenticity, and a deep commitment to inclusivity. His dedication extends beyond hospitality—he has played a key role in fostering Martin Ray’s annual Pride event in support of Positive Images, helping to create safe, welcoming spaces that celebrate diversity. His efforts to build a more just and accepting industry reflect the very best of Sonoma County’s values. Whether greeting guests with genuine warmth or working toward a more inclusive future, Tyler’s impact is profound, ensuring everyone feels valued, respected, and truly at home. 

This award recognizes an individual who has worked in the industry for under 5 years and has shown a passion for or dedication to the world of hospitality. This individual’s hard work and talent has bettered their workplace and business output and is destined for great things within the hospitality industry. 

Julianne Culley, Manager of Membership & Visitor Experience, Sonoma Botanical Garden 

With a natural warmth and an instinct for hospitality, Julianne Culley has quickly become a driving force at Sonoma Botanical Garden. In just one year, she helped grow membership by more than 65%, exceeding goals and fostering stronger connections between visitors and the Garden. A champion of operational improvements and personal touch, Julianne seamlessly balances technology, efficiency, and heartfelt engagement—personally reaching out to members to ensure they feel valued. Her generosity and ability to turn small moments into lasting impressions were never more evident than when she spontaneously provided a golf cart tour for a visitor with mobility concerns—an act of kindness that later led to a major donation. Her leadership, adaptability, and commitment to guest experience set her apart as a true Rising Star. 

Annabel Nygard, Private Events Sales Director, Santa Rosa Golf & Country Club

Creative, compassionate, and a natural leader in hospitality, Annabel Nygard has redefined the event experience at Santa Rosa Golf & Country Club. Whether launching the Greens Friday golf event, orchestrating a bridal expo for local vendors, or ensuring that Celebrations of Life are handled with the utmost care, Annabel brings heart, vision, and precision to every event she touches. A lifelong event planner at heart—she was hosting themed parties by age five—her passion extends beyond logistics; she sees each event as a chance to bring people together in meaningful ways. This year, she even stepped outside her role to help raise nearly $40,000 for the Family Justice Center of Sonoma County. With her unmatched work ethic, dedication to community, and ability to turn moments into memories, Annabel is a Rising Star in every sense. 

Whitney Sargis, Hospitality Associate, Bella Vineyards + Wine Caves

The moment Whitney Sargis stepped into the tasting room at Bella Vineyards, it became clear—she wasn’t just working in hospitality; she had found her calling. Originally on a path toward beauty marketing, Whitney quickly discovered a passion for connecting with guests, creating memorable experiences, and sharing her enthusiasm for wine. Her warmth, energy, and positivity shine in every interaction, and guests consistently rave about the joy and excitement she brings to their visit. Beyond her natural hospitality, Whitney is a true team player, always moving, contributing, and ensuring both guests and colleagues feel valued. With a deep curiosity for the industry and a clear vision for growth, Whitney is just getting started, and her future in wine is undeniably bright. 

This award recognizes a hospitality business that has developed a culture toward integrating environmentally sustainable practices within everyday operations. 

Dry Creek Vineyard

Sustainability is at the heart of Dry Creek Vineyard, where a deep commitment to environmental responsibility extends beyond the vineyards and into every aspect of its operations. The winery actively promotes water and energy conservation, composting initiatives, and eco-friendly farming practices to reduce its environmental impact. Employees are encouraged to further their education through the California Sustainable Winegrowing Course, ensuring a company-wide culture of sustainability. Dry Creek Vineyard also partners with Farm to Pantry to donate surplus produce from its employee garden, reinforcing its commitment to waste reduction and food security. Through proactive initiatives and a team-wide dedication to sustainability, Dry Creek Vineyard continues to lead by example in preserving Sonoma County’s land for future generations. 

Enclos Sonoma

At Enclos Sonoma, sustainability is woven into every element of the dining experience—from the organically farmed ingredients in each dish to the restaurant’s energy-independent, carbon-negative footprint. The culinary team sources from Stone Edge Farm’s regenerative gardens, which produce over 100 varieties of heirloom vegetables, fruit, and olives using practices that restore soil health and protect biodiversity. Sustainability extends to the kitchen, where preservation and fermentation techniques minimize waste, and the farm’s MicroGrid technology powers the restaurant while reducing its carbon footprint below zero. Even the restaurant’s design reflects its commitment to community and conservation, incorporating reclaimed wine barrel floors, locally sourced materials, and sustainable architectural elements. Through its holistic approach to food, farming, and energy use, Enclos Sonoma sets a new standard for environmentally conscious fine dining. 

Gold Ridge Organic Farms

For more than 25 years, Gold Ridge Organic Farms has been a model of sustainable agriculture and land stewardship in Sonoma County. The farm embraces a closed-loop system, recycling olive pomace and organic matter back into the soil to nourish the orchards and enhance biodiversity. It leads the way in carbon sequestration and regenerative farming, utilizing Monarch electric tractors, battery storage, and a wind turbine to power operations with renewable energy. Beyond the farm, Gold Ridge fosters a sustainability-focused community, offering educational workshops, community olive milling, and local farmer collaborations that support both the environment and the local foodshed. Gold Ridge Organic Farms exemplifies what it means to be a true environmental steward with its commitment to organic farming, resource conservation, and community engagement. 

This award recognizes a hospitality organization that offers exceptional service creating a customer centric environment, creates goodwill among guests, actively engages their customers in their business or brand, and/or elevates the visitor experience. 

St. Francis Winery & Vineyards

At St. Francis Winery & Vineyards, exceptional hospitality is more than a practice—it’s a philosophy. Guided by a "Culture of Thank You," the team is committed to ensuring every guest feels welcomed, valued, and connected from the moment they reach out to the winery to the moment they depart. Their dedicated Wine Club team provides personalized service, offering flexible selections and even dedicating vineyard vines to long-standing members, creating lasting emotional connections. 

The winery’s above-and-beyond approach extends far beyond the tasting room. When a long-time club member was unable to visit due to health reasons, the team went the extra mile, recreating their Wine & Food Pairing experience in the guest’s home across state lines, ensuring a cherished final memory with loved ones. This deep commitment to guest experience has earned St. Francis Winery & Vineyards numerous accolades, including Best Winery and Best Tasting Room in the 2024 SFGATE Best of the Bay Area Awards. With a reputation built on meaningful connections, genuine care, and thoughtful details, St. Francis is more than a winery—it’s an unforgettable experience. 

Snoopy’s Home Ice

For over five decades, Snoopy’s Home Ice has been more than an ice rink—it’s been a cherished Sonoma County landmark where nostalgia and joy come to life. Located on the Schulz Campus, visitors don’t just come to skate—they come to experience the magic of Charles M. Schulz’s world, whether through the historic Swiss-inspired architecture, the Peanuts charm sprinkled throughout the building, or simply the feeling of stepping into a place filled with warmth and history. 

The Team Snoopy culture is what truly sets the experience apart. Every visitor feels a genuine sense of belonging, whether a lifelong local reminiscing about their first skating lesson or an international guest discovering the arena for the first time. Whether stopping in for hot cocoa, watching a hockey game, or simply wandering through the rink that Schulz himself adored, guests leave knowing they’ve visited something truly special. With a legacy of happiness, hospitality, and connection, Snoopy’s Home Ice isn’t just a place—it’s a memory in the making. 

WC Lodging - a family-owned vacation rental management company

At WC Lodging, Inc., hospitality goes beyond providing luxury accommodations—it’s about crafting authentic, deeply personal Wine Country experiences. With a lifelong love for the region, WC Lodging’s approach is rooted in community, connection, and care, ensuring every guest feels like a local from the moment they arrive. 

Beyond seamless, high-touch service, the company has cultivated strong partnerships with local wineries, farms, and artisans, offering visitors exclusive experiences that celebrate the best of Sonoma County. Their commitment extends beyond their guests, supporting the local economy through partnerships with locally owned service providers, WC Lodging ensures that every element of the guest experience is infused with authenticity and sustainability. 

More than just a stay, WC Lodging curates journeys—filled with personalized touches, insider recommendations, and meaningful connections—leaving guests with a deep love for Wine Country and plans to return again and again. 

This award recognizes a Sonoma County lodging property that exemplifies excellence and elevates the visitor experience.

AutoCamp Russian River

At AutoCamp Russian River, luxury and nature merge seamlessly, redefining the modern outdoor experience. Surrounded by towering redwoods and nestled between the Russian River and Guerneville, the property offers a thoughtfully curated retreat that blends the charm of traditional camping with the comfort and style of a boutique hotel. 

A family- and dog-friendly atmosphere welcomes travelers of all kinds, creating an inclusive and adventure-driven getaway. With innovative design, personalized service, and a deep connection to the surrounding landscape, AutoCamp has established itself as a pioneer in experiential hospitality. Whether guests seek relaxation, exploration, or a taste of Sonoma County’s wine country, AutoCamp Russian River provides an unforgettable escape where the beauty of nature meets modern luxury. 

Flamingo Resort & Spa

A mid-century icon reimagined, Flamingo Resort & Spa has long been a beloved gathering place in Sonoma County. It offers a unique fusion of wellness, culinary excellence, and community connection. Set on a lush 10-acre campus, the resort balances vintage charm with contemporary luxury, creating a nostalgic and fresh immersive escape. 

From morning yoga and meditation to state-of-the-art fitness offerings, pickleball, and a world-class spa, guests can craft their own wellness experience. The Lazeaway Club restaurant celebrates global flavors with a local twist, while exclusive events, culinary pop-ups, and live entertainment provide a dynamic, ever-evolving experience. A true champion of its community, Flamingo Resort extends its hospitality to locals, offering special rates, dining perks, and wellness memberships, reinforcing its role as a cornerstone of Sonoma County’s social and cultural landscape. 

Timber Cove Resort

Perched on the rugged Sonoma Coast, Timber Cove Resort embodies the wild beauty, deep serenity, and authentic spirit of Sonoma County. Blending mid-century architecture with natural elements, the resort provides an unparalleled connection to the land, offering breathtaking cliffside views, redwood forests, and Pacific Ocean panoramas that create a truly immersive experience.  

Sustainability is at the core of Timber Cove’s philosophy. Eco-conscious practices are woven into every aspect of the guest experience, from sourcing local ingredients for the restaurant to minimizing its environmental footprint. Guests can explore the coastline, relax in cliffside hot tubs, or gather for curated wine tastings, live music, and art exhibitions that celebrate Sonoma’s creative culture. With exceptional hospitality, a commitment to sustainability, and a deep reverence for its surroundings, Timber Cove Resort is a transformative escape that perfectly captures the essence of Sonoma County. 

This award recognizes a hospitality business that gives back to the community through philanthropy, and/or partnership with local non-profit organizations.

Goodness Gracious Catering

At Goodness Gracious Catering, giving back is woven into every aspect of the business. From donating catering services for fundraisers to spearheading regional giving initiatives, the company has become a driving force for positive change in Sonoma County.

Goodness Gracious has supported local nonprofits such as the Sonoma Valley Boys & Girls Club, Food for Thought, Sonoma Valley Education Foundation, and Cancer Support Sonoma, where they have provided complimentary catering services for the organization’s annual gala since its inception.  

Further underscoring their commitment to sustainability, Goodness Gracious Catering is the first and only catering company in Sonoma County to receive the prestigious "Snail of Approval" from Slow Food USA, recognizing their ethical sourcing, environmental stewardship, and social responsibility. Through their generosity, advocacy, and unwavering dedication to strengthening their community, Goodness Gracious Catering is setting a new standard for how businesses can enrich the places they call home. 

Healdsburg Prune Packers Baseball Club

More than just a baseball team, the Healdsburg Prune Packers Baseball Club has become a catalyst for community connection and nonprofit support across Sonoma County. Under its leadership, the organization has partnered with vital nonprofits, including the Guy Fieri Foundation, Love Wins in Windsor Pride, American Legion, Disabled American Veterans, Humane Society of Sonoma County, and Boys & Girls Club of Sonoma-Marin, among many others. 

Through collaborative game nights, social media campaigns, and fundraising initiatives, the Prune Packers don’t just raise money—they elevate awareness and engagement for their nonprofit partners. The club has also enhanced youth accessibility to the game, offering free admission for Sonoma County children and earning recognition as a finalist for the 2023-2024 Press Democrat Best Place to Take Kids award. 

Beyond the field, the organization has spearheaded essential safety upgrades at its historic venue, ensuring it remains a hub for community events, charity gatherings, and a shared love of baseball. With a 400% increase in ticket sales, the Prune Packers have blended community impact with organizational growth, proving that sports can be a powerful force for good in Sonoma County. 

St. Francis Winery & Vineyards

For more than 50 years, St. Francis Winery & Vineyards has been a pillar of philanthropy and community engagement in Sonoma County, giving back in ways that reflect its namesake and values. The winery’s longstanding partnership with Canine Companions®, a nonprofit that provides service dogs to individuals with disabilities, has resulted in nearly $500,000 in donations since 2020, supporting life-changing programs. 

St. Francis also hosts the annual Blessing of the Animals event, a beloved tradition that unites pet owners, wildlife rescue organizations, and local animal charities to celebrate and support Sonoma County’s animal welfare efforts. Their philanthropic spirit extends even further through the Joe Martin Day of Service, when the winery closes its doors for one day each June to allow its team to volunteer with local nonprofits, ensuring a hands-on, community-wide impact. 

From holiday toy drives benefiting children in need to its year-round commitment to sustainability and giving, St. Francis Winery & Vineyards has built a legacy of generosity, demonstrating that a strong business lifts its community. 

This award recognizes any campaign, program, tour, publication, event or other activity that is the result of a partnership between two businesses or organizations that shared resources to promote a common tourism experience or product.

J Vineyards & Winery and grantLOVE

The LOVE Wine collaboration between J Vineyards & Winery and grantLOVE, founded by artist Alexandra Grant, is a bold, creative partnership that seamlessly blends the worlds of wine and art while championing women in both industries. 

At the heart of this initiative is LOVE Wine California Brut, a limited-edition sparkling wine featuring a striking label by interdisciplinary artist Genevieve Gaignard, known for her work exploring race, gender, and cultural identity. The collaboration extends beyond the bottle, transforming J Vineyards' Healdsburg tasting room into an immersive pop-up art exhibition, where guests experience a visually stunning, interactive space celebrating creativity, inclusivity, and conversation. 

More than just a partnership, LOVE Wine fosters community engagement and philanthropy, with proceeds supporting arts organizations and female-driven initiatives. By uniting visionary women from both the wine and art worlds, J Vineyards & Winery and grantLOVE have created a dynamic, one-of-a-kind experience that showcases the power of collaboration and innovation in tourism. 

Santa Rosa Beer Passport

The Santa Rosa Beer Passport, a collaboration between Visit Santa Rosa and local breweries, is a game-changing initiative that has cemented Santa Rosa’s reputation as a top-tier craft beer destination.  

Through a digital passport experience, beer lovers are encouraged to explore Santa Rosa’s diverse brewery scene, including icons like HenHouse Brewing Company, Russian River Brewing Co., and Moonlight Brewing Company. As visitors check in at each location, they unlock rewards, creating a fun, interactive journey that supports local breweries and regional tourism. 

Recognized by the Destination Marketing Association of the West’s Best Idea Program Award, the Santa Rosa Beer Passport has significantly boosted brewery traffic, diversified Sonoma County’s tourism appeal beyond wine, and driven economic benefits to local businesses. By uniting the craft beer community under a single, engaging platform, this initiative has elevated Santa Rosa as a must-visit destination for beer enthusiasts, making it a standout example of collaboration in tourism marketing. 

Taste West County 

Taste West County is a grassroots collaboration among 13 boutique wineries, including DRNK Wines, Dutton-Goldfield, Emeritus, Furthermore, Halleck, Joseph Jewell, Marimar Estate, Martin Ray Winery, Merry Edwards, Paul Mathew Vineyards, Pellegrini-Olivet Lane, Purple Pachyderm and Red Car Wines working together to spotlight the unique charm of Sonoma County’s often-overlooked West County region.

From curated passport events and wine club partnerships to inclusive, community-forward gatherings like the Summer Solstice at Mitote Food Park and the Feast Above the River dining experience on Guerneville’s historic bridge, Taste West County turns connection into a tourism-driving force. By combining quality, hospitality, and mutual support, this partnership celebrates the spirit of collaboration that makes Sonoma County shine. 

The group creates memorable, immersive experiences that invite visitors to explore beyond the expected and discover the heart of West Sonoma County. 

This award recognizes an individual or organization who has supported, championed, or advocated for the Sonoma County hospitality industry. Examples of Champions could include: business services used by hospitality businesses, public organizations, or individuals that serve the industry through their work or advocacy. While this award is designed to honor those that support the hospitality industry, nominations of champions within the hospitality industry will also be considered. 

Charles M. Schulz Sonoma County Airport

As Sonoma County’s gateway to the world, Charles M. Schulz Sonoma County Airport (STS) has played a pivotal role in shaping regional tourism, economic growth, and accessibility. With a steadfast commitment to enhancing the visitor experience, STS has continually expanded flight routes, infrastructure, and services, making Sonoma County more connected, convenient, and welcoming than ever before. 

Beyond transportation, STS serves as an ambassador for the region, showcasing Sonoma County’s hospitality, agricultural heritage, and renowned wine culture to travelers from near and far. Whether through its local artisan partnerships, sustainability initiatives, or investment in community-driven growth, the airport has proven to be an essential force in strengthening tourism and elevating Sonoma County’s global presence. 

For its visionary leadership, dedication to visitor experience, and contributions to the local economy, Charles M. Schulz Sonoma County Airport is a true Champion of the Industry. 

Duskie Estes

Few individuals embody the spirit of Sonoma County hospitality, sustainability, and culinary excellence like Duskie Estes. As a chef, farmer, advocate, and community leader, Duskie has made an immeasurable impact on the local food system, tourism industry, and regional economy. 

Through her leadership at Farm to Pantry, she has bridged the gap between agriculture and food insecurity, rescuing surplus produce to feed thousands of families in need while promoting sustainable food practices. Her farm-to-table ethos, commitment to education, and tireless advocacy for local farmers have strengthened Sonoma County’s culinary reputation, inspiring both visitors and industry professionals alike. 

 From her work in the kitchen to her role in the community, Duskie’s passion, generosity, and unwavering dedication make her a true Champion of the Industry, shaping a more sustainable and connected future for Sonoma County tourism. 

Mitote Food Park

A celebration of culture, community, and culinary excellence, Mitote Food Park has become a transformational force in Sonoma County’s hospitality landscape. By creating a vibrant, inclusive gathering space, Mitote Food Park has elevated local chefs and small businesses, offering a dynamic platform for Latin American cuisine, live entertainment, and cultural experiences.  

Beyond its food offerings, Mitote Food Park serves as a hub for community connection and economic opportunity, supporting BIPOC entrepreneurs, fostering tourism, and enriching Santa Rosa’s destination appeal. Through its commitment to storytelling, sustainability, and celebrating diverse voices, Mitote Food Park has redefined what it means to be a food and cultural destination in Sonoma County. 

With its unwavering dedication to innovation, inclusivity, and community impact, Mitote Food Park stands as a true Champion of the Industry. 

This award recognizes any campaign, program, tour, publication, event or other activity produced by a Sonoma County Visitor Center that has enhanced the visitor experience. 

Armstrong Woods State Natural Reserve Visitor Center

A gateway to one of Sonoma County’s most breathtaking natural treasures, the Armstrong Woods State Natural Reserve Visitor Center provides an immersive, educational experience that deepens visitors’ appreciation for the ancient redwood forest. The center connects travelers to the ecology, history, and conservation efforts that protect this awe-inspiring landscape with interactive exhibits, expert staff, and guided nature programs. 

Beyond its role in visitor education, the Armstrong Woods State Natural Reserve Visitor Center is a hub for sustainability and stewardship, encouraging guests to engage in responsible outdoor recreation and conservation initiatives. Whether helping visitors map out the perfect hiking trail, introducing them to the park’s iconic Colonel Armstrong Tree, or providing insight into the region’s diverse plants and wildlife, the center ensures that every guest leaves with a deeper understanding and appreciation for the natural beauty of Sonoma County. 

The Armstrong Woods State Natural Reserve Visitor Center is a true standout in Sonoma County tourism for its commitment to visitor engagement, environmental education, and conservation advocacy. 

California Welcome Center Santa Rosa

Housed in a beautifully restored 1904 train depot and now a bustling SMART Train hub, the California Welcome Center Santa Rosa has proudly stood as a landmark for over 120 years. Situated in the heart of Sonoma County, it welcomes more than 40,000 visitors each year with personalized hospitality and an authentic sense of place.

More than simply a spot to grab brochures, the center provides an immersive and inviting experience—where guests are encouraged to unwind, converse with knowledgeable staff, and create personalized itineraries tailored to seasonal events and hidden gems. From local wine suggestions to roadside pie tips, the team delivers passionate, insider advice with every interaction.

Visitors can explore Sonoma-made goods, capture a selfie with the iconic “I love Santa Rosa” neon sign, and even commemorate their experience with custom apparel. Interactive displays, rotating artisan showcases, and community pop-ups maintain a fresh, fun vibe that is deeply connected to the local culture.

With dynamic programming, historic charm, and a big-hearted, community-focused spirit, the California Welcome Center Santa Rosa is where unforgettable adventures in Sonoma County begin—one smile, one map, and one memory at a time.

Sonoma Coast Visitors Center

As the first stop for many exploring the rugged beauty of the Sonoma Coast, the Sonoma Coast Visitors Center serves as a trusted guide to one of the region’s most stunning and diverse landscapes. Nestled along Highway 1, this welcoming center provides expert insight into the area’s beaches, hiking trails, wildlife, and tide pools, ensuring visitors experience the coastline safely and responsibly.  

The center also serves as a key advocate for environmental stewardship, educating guests on coastal preservation, sustainable tourism, and wildlife protection. Whether directing travelers to the best whale-watching spots, advising on tide safety and local conditions, or sharing the cultural history of Sonoma’s coastal communities, the Sonoma Coast Visitors Center is an essential resource for travelers seeking an unforgettable and responsible coastal adventure. 

The Sonoma Coast Visitors Center is a deserving recipient of this award for its dedication to enhancing the visitor experience while protecting Sonoma County’s coastal treasures. 

This award recognizes a Sonoma County Visitor Center volunteer or staff member for providing an exceptional experience for visitors.

Al Ferrando, Petaluma Visitor Center

For nearly 15 years, Al Ferrando has been the heart and soul of the Petaluma Visitor Center, welcoming every guest with a warm smile, genuine enthusiasm, and a deep love for the community. His dedication goes beyond simply providing information—he sees what needs to be done. He takes action, whether it’s personally restoring the Visitor Center’s neglected rose garden or bringing Santa to life at local holiday celebrations. 

Al’s impact stretches far beyond the walls of the Visitor Center. From waving joyfully aboard the Lynde Marine tug during holiday events to delighting children at Petaluma’s tree lighting and shopping stroll, he embodies the spirit of giving and community connection. His love for Petaluma, Sonoma County, and its history shines through in every visitor interaction, making their experience richer and more memorable. 

For Al, volunteering is a privilege, not an obligation. His kindness, humor, and unwavering commitment make him an irreplaceable part of the Petaluma Visitor Center, and his contributions leave a lasting impact on both residents and visitors alike. 

Alice Hunter, Russian River Chamber of Commerce & Visitor Center 

Alice Hunter is more than a dedicated board member—she is a driving force behind the success of the Russian River Chamber of Commerce & Visitor Center. Since joining the board two years ago, Alice has gone above and beyond, stepping up for every project, every challenge, and every opportunity to elevate the region. 

Her most remarkable contribution has been leading the Feast Above the River, one of the Russian River’s premier culinary events. Coordinating top chefs, local wineries, and a historic venue, Alice transformed the event into a seamless and unforgettable experience—all on volunteer time. This year, she has taken on an even greater role as Vice President, focusing on enhancing Guerneville and the entire Russian River area. 

Alice’s dedication, leadership, and passion for her community set her apart. She doesn’t just support the Chamber—she actively shapes the future of the Russian River, ensuring that both locals and visitors can experience its full beauty and potential. 

Janice Stites, Sonoma Valley Visitors Bureau

For more than 15 years, Janice Stites has been a pillar of knowledge, hospitality, and warmth at the Sonoma Valley Visitors Bureau. As its longest-serving volunteer, she is a trusted resource for visitors and locals alike, offering insightful recommendations on history, wine, food, and everything in between.  

Her calm demeanor and professional approach make her a go-to source for colleagues and visitors. She ensures everyone who walks through the doors has a greater appreciation for Sonoma Valley. Beyond her work at the Visitors Bureau, Janice is deeply engaged in the community, always finding ways to contribute and stay connected. 

Her consistency, passion, and deep love for Sonoma make her an invaluable asset to the bureau. With her dedication spanning well over a decade, Janice’s contributions have enriched the experience of thousands of visitors, helping them discover the very best of Sonoma Valley.