Stars of the Industry logo

Stars of the Industry 2022

The best and brightest in Sonoma County's tourism and hospitality industry were celebrated on May 3, 2022, at the second annual Sonoma County Tourism Stars of the Industry Awards at the Flamingo Resort & Spa. KZST-FM’s Brent Farris and Debbie Abrams served as hosts for the evening, recognizing 24 finalists and presenting 10 awards to businesses and individuals that have excelled in, or have had a positive effect on, the Sonoma County hospitality industry.

The inaugural Stars of the Industry Awards occurred last year as part of Sonoma County Tourism’s annual meeting, honoring two businesses and two individuals for excellence in the hospitality industry. The awards proved so successful Sonoma County Tourism elected to spin it off to a standalone celebration corresponding with National Travel & Tourism Week (May 1-7). As with the previous year’s awards, Sonoma County Tourism solicited the local hospitality industry to submit nominations. A committee then paired the nominations down to three finalists in each category before inviting the industry to vote for the winners. During the voting window, online ballot submissions were limited to one per day, per email address, with over three thousand respondents casting close to twelve thousand votes in all.

Image Gallery: 2022 Stars of the Industry 


Video Gallery: 2022 Stars of the Industry Finalists

To see the full video playlist, click on the three horizontal lines in the top right hand corners of the video.


Categories Honoring Individuals

Ally of the Industry

Front of the House

Heart of the House

Rising Star

Categories Honoring Businesses

Customer Engagement

Environmental Stewardship/Sustainable Practices

Innovation Award

Lodging Property of the Year

Special Honors

In addition to the 24 finalists, Sonoma County Tourism bestowed two special honors to the following individuals:

AHP Champion Award
Kirk Lok, Principal CEO at Lok Group Of Companies, Inc.

The AHP Champion Award recognizes an individual who has championed the Accredited Hospitality Professional program and embodies the program’s spirit of making Sonoma County synonymous with unparalleled service for visitors.

Legacy Award
George Webber “The Count,” Buena Vista Winery

The Legacy Award recognizes someone with an established history within the Sonoma County hospitality industry who has shown dedication to their profession through many years of exceptional service – leaving an enduring legacy.

Event Sponsors

Sonoma County Tourism extends its gratitude to our 2022 Stars of the Industry sponsors:

Domaine de la Rivière

Domaine de la Riviere logo



Donelan Family Wines

Donelan Family Wines logo


Enriquez Estate Wines

Enriquez Estate Wines logo


J Vineyards & Winery

J Vineyards logo


Kendall-Jackson Wine Estates & Gardens

Kendall-Jackson logo


Parliament Brewing Company

Parliament Brewing logo


Pedy’s Petal Flower & Event Design

Pedy’s Petal Flower & Event Design


Russian River Brewing Company

Russian River Brewing Co. logo

Wilson Winery

Wilson Wines