Since 1949, the Guerneville 5 & 10 has been a Russian River tradition. Located in the heart of downtown Guerneville, this classic dime store is welcoming a whole new generation of fans. From nostalgic candy and toys to Americana and collectibles, the Guerneville 5 & 10 is as ageless as the Redwood forests that surround it. In the age of "Big Box Store" takeovers, the Guerneville 5 & 10 has continued to thrive in this resort community. For visitors of this summertime haven, we carry all of your river play needs. From 3 person boats to baby floats, river shoes and flip flops, to sunscreen, towels and apparel, you'll be ready to play. Daily: 10 a.m. to 6 p.m.