Nestled among rolling vineyards, redwood forests, and coastal beauty, Sonoma County offers experiences as rich and varied as the landscape itself, and our concierge services are here to make every moment effortless. Whether you’re visiting for world-class wine tasting, planning a special event, or seeking personalized local recommendations, our dedicated team provides tailored support designed to elevate your stay. From curated itineraries to hard-to-find reservations and private experiences, we bring the best of Sonoma County directly to you with ease, expertise, and genuine local insight.
From intimate Wine Country dinners and farm-to-table celebrations to bespoke multi-course tastings, our network of caterers and private chefs brings unforgettable dining directly to your doorstep. Whether you're hosting a gathering or craving a remarkable meal in your vacation rental, we’ll help you find the perfect chef or culinary team to craft an experience that highlights Sonoma County’s freshest seasonal bounty.
Outdoor/Nature
Gorgeous fall colors spread like tapestry across Sonoma County from early September through late November, when Mother Nature weaves her spectacular autumnal artwork across this region. This is the time of year that much of Sonoma County’s locally-grown harvest is at the peak of ripeness, including grapes, pumpkins, apples, plums, persimmons, blackberries, and squash. Green…
Trip Itineraries
“We in Sonoma!” I picked up this unofficial anthem when I swapped the hustle of San Francisco for the charm of Sonoma County before the pandemic. And what a move it was. Think: Incredible people, lush outdoors, world-class hospitality, and, of course, wine. Lots of wine. While my work as a journalist, content creator, and…
Trip Itineraries
Now that remote work is seemingly here to stay, many of us can get the job done just about anywhere. Inevitably, then, you may find yourself mixing a little adventure into your next batch of office deadlines. Why not pack up your laptop and head to Sonoma County for a work-hard, play-hard getaway? We’ve listed a…
Food & Wine
In a world of go, go, go, more and more travelers are seeking a “slowcation” – time to slow down, unplug, relax, and actually take the time to smell the roses. Enter Sonoma County. Sonoma County embraces this concept in many ways – a lazy float down the Russian River, forest bathing in a grove…
Wineries
With a massive flood of zero-proof beverages recently hitting the market, it’s become fairly easy to find nonalcoholic alternatives on the menus of Sonoma County bars and restaurants. Yet this trend has been slower to show up in wineries and breweries, which (understandably) tend to focus on their own beverages, along with their farming and…
Trip Itineraries
As a Sonoma local, I’ve had the pleasure of experiencing Sonoma County’s finest offerings and generally end up with the “inside track” on amazing experiences because of the relationships I’ve built here after so many years. Sonoma County is an amazingly proud community that opens its arms to all and I’m grateful to call this…
Trip Itineraries
Fall is a busy time in Sonoma County — from colorful hikes to the perfect pumpkin patch, discover what locals like to do this autumn with this month-by-month round-up of the best seasonal events and experiences in Sonoma Wine Country. Written by Sonoma Magazine Staff For other ideas, check out our calendar of events.
Outdoor Activities
Springtime offers a brilliant array of things to see and do in Sonoma County, from wildflower walks to cheese crawls! Here are what locals like to do in Sonoma Wine Country during the months of March, April, and May, so you have a handy insider’s guide to must-do experiences this spring. For other ideas, check…
Trip Itineraries
As a premier wine and food destination, Sonoma County attracts travelers seeking a getaway that feeds the senses, connects people through meaningful experiences, and provides memories that last a lifetime. Here we help you have that experience in the heart of Wine Country, peddling through Alexander Valley in Geyserville, CA. Bicycle Built For Two “What…
Trip Itineraries
It’s not hard to find something going on somewhere on the weekends, but what about when your trip stretches into Monday and Tuesday, or you plan a mid-week getaway? That’s not a problem in Sonoma County, especially in summer when warmer weather welcomes a host of activities Monday through Sunday. Celebrate your summer every day…
Trip Itineraries
Following your own compass can take you far: Solo travel can push you out of your comfort zone, allow you to find greater strength and courage, and ultimately manifest deeper fulfillment. In the words of avid traveler (and full-on genius) Albert Einstein: “The person who follows the crowd will usually go no further than the crowd.…
Trip Itineraries
Whether you’re a disciple of Slow Food or uninitiated, you’ve likely witnessed the effects of this grassroots global movement. Launched in the 1980s, Slow Food began as a protest to the opening of a McDonald’s restaurant near revered archaeological ruins in Italy. Since then, Slow Food philosophy has spread to more than 160 countries, with…
Activities
This portion of our guide to the Russian River Valley follows the lazily meandering river on its journey through northern Sonoma County as it heads from Cloverdale, through Geyserville and down to Healdsburg. As you drive down Highway 101 through this picturesque section of the Russian River Valley, you’ll be greeted by Sonoma County’s gently rolling hills, lush…
Activities
This final portion of our guide to the Russian River Valley continues west to where the Russian River meets the coast and empties into the Pacific Ocean. Roll the windows down and feel the ocean breeze on your cheeks as you crest soaring bluffs on Highway 1 and explore the tiny coastal towns of Duncans Mills…
Activities
This portion of our guide to the Russian River Valley follows the Russian River as it ventures into redwood country. On this leg of the trip, you’ll pass through charming towns like Windsor, Forestville, Guerneville and Monte Rio, with plenty of options for wine tasting, golfing, swimming and hiking along the way. Walk among ancient redwoods, paddle down the…
Beaches
Late fall through winter is considered off-season at the Sonoma Coast, but we consider them ideal times to visit our 55 miles’ worth of gorgeous coves, trails, and beaches. Here are 7 great reasons why: 1. The Late Fall/Winter Weather Here is Pretty Darn Mild While the off-season weather will bring occasional mist, rain, or…
Trip Itineraries
Located within the larger North Coast and Sonoma Coast AVAs, the new West Sonoma Coast AVA contains coastal and heavily coastal-influenced regions including Annapolis, Fort Ross/Seaview, Occidental, Freestone, Green Valley, and the Sebastopol Hills. Prior to 2022, the West Sonoma Coast AVA did not exist. The vineyards were encompassed within the larger Sonoma Coast AVA.…
Outdoor Activities
Sonoma County is proud to be a wildly popular destination for travelers, with some of America’s most gorgeous landscapes. Lush vineyards blanket hills and valleys, while towering redwoods filter sunshine from high above the forest floor. Rivers wend their way through cities and countryside to the wild Pacific Ocean coast, which unfurls for miles along…
Spa & Wellness
Sonoma County has so much to offer, it can be difficult to choose what to do. There’s wine tasting. Great food. Amazing nature. And especially important to me, an impressive lineup of unique wellness experiences. With this in mind, as a local Sonoma County-an, I have created my perfect weekend in Wine Country with a…
Trip Itineraries
If you’re a white-wine lover, it can be a little more difficult to craft a Sonoma County wine-tasting itinerary that includes enough white wines. And, while Chardonnay and Sauvignon Blanc are great, it’s nice to get to discover and taste other varietals. Sonoma County wineries grow and produce a wide range of unique white grapes…
Trip Itineraries
Sonoma County is a playground for outdoor adventures, and with its legendary food and wine scene, it’s the perfect destination for a long-weekend road trip. This five-day itinerary mixes some of Sonoma County’s best offerings, while also appealing to travelers on a budget. Day 1: Visit a Local Farm and Rent a Camping Cabin Kick…
Sightseeing & Tours
Sonoma County is well known for its scenic backroads, snaking over mountains, around bucolic farms, ranches and endless vineyards, then out to the Russian River and the glorious Pacific Ocean. Spectacular views abound, and one of the best ways to take it all in is with a race car. A vintage race car, to be…
Transportation
If you’re not a commuter to Santa Rosa, Petaluma or one of the other towns along the SMART train route, you might not have had a chance to ride the North Bay’s passenger rail line. But with a dozen stops from the Sonoma County Airport to Larkspur and a handful more planned, there is more…
Trip Itineraries
Here in Sonoma County, we have the deepest respect and fondness for our firefighters and first responders, as they work hard to keep our land, homes, and residents safe. Travel with intention this summer (and beyond), and follow this tribute itinerary of first responder-related events, tours, distilleries, and wineries in Sonoma County—and help us honor…
Trip Itineraries
These last few dramatic years, two life lessons have become especially important: Don’t wait to do the things you really want to do, and spend as much time as possible with the people who matter most. Put these two together, and you and your dad (or favorite dad figure) are halfway to that Sonoma County road trip you’ve…
Trip Itineraries
It’s summertime in Sonoma County, which for many people means — road trip! But if you’re concerned about rising gas prices, consider visiting these six lovely small towns where you can ditch your car for hours, days, or even your whole vacation. In the spirit of sustainable travel, skip the airport, bring along your bike…
Trip Itineraries
Been missing the Sonoma County vacations of your youth? Now is the perfect time to not only revisit us, but also plan a trip that “re-creates” your happiest memories here. Much of Sonoma County’s history and nature remains intact, enabling you to reunite with landscapes, attractions, and even hotels and restaurants that may be just as…
Trip Itineraries
These last few dramatic years, two life lessons have become especially important: Don’t wait to do the things you really want to do, and spend as much time as possible with the people who matter most. Put these two together, and you and your mom (or favorite mom figure) are halfway to that Sonoma County road…
Trip Itineraries
The longest state route in California, Highway 1 lines the Sonoma Coast along the Pacific Ocean for 56 miles, passing through Bodega Bay, Jenner, Fort Ross and other spectacular and charming spots for a stroll, a meal, some wine or simply taking in the views. Read on below to learn about our favorite stops on…
Trip Itineraries
When a Wine Country trip beckons, Sonoma County’s valleys, vineyards, and 19 distinctive American Viticultural Areas are your proverbial Wine Country oyster, from the winery-lined towns of Sonoma, Geyserville, and Healdsburg, to small, unique regions like Petaluma Gap. Follow two-lane roadways from one valley to the next, discovering gorgeous vistas and experiencing small communities with distinct personalities. To make the…
Trip Itineraries
The magical Sonoma Coast is surprisingly sunny and warm in the winter, beckoning with succulent crab feasts in Bodega Bay and exhilarating seaside hikes in Sonoma Coast State Park. The waves crash like thunder, the invigorating air is fragrant with sea salt, and velvet gray clouds sparkle with brilliant shards of gold as the sun streams through.…
Trip Itineraries
There’s magic in acres of vineyards stretched over rolling hills, the fruity aroma of freshly crushed grapes, and the pale golds or dark reds of fine wine flowing out of the bottle. Experience it all, from vineyard to glass and everything in between, on a Wine Country escape to Sonoma County. Go wine tasting. Horseback…
Activities
Make your way to Sonoma County for this two-day itinerary that introduces you locally beloved treasures and experiences that were, until now, little known to visitors. Discover Sonoma County’s secret gardens, small museums and cafes, and boutique wineries—and relax while leaving the driving to local experts. Written by Sonoma Insider Suzie Rodriguez
Trip Itineraries
Set in the heart of Northern California’s renowned wine country, Sonoma County is a magical place for those who want to immerse and connect—with the earth, with nature, or, most importantly, with each other. Catch sight of a whale from a rocky headland, scramble down a trail to a hidden cove, or stroll along a…
Activities
Sonoma County is known for its award-winning wines, but in this abundant region you can fill much more than just your wine glass. Fill your spirit to overflowing with fun adventures, nourish your body with healthy food and exercise, perhaps pamper yourself with meditation and massage. Whether it’s a romantic retreat for two, a girls’…
Farm/Farmers Market
One of the best ways to explore Sonoma County’s backroads is by visiting local farms, and thanks to the maps created by Sonoma County Farm Trails — a nonprofit organization devoted to creating and enhancing relationships between growers and eaters — it’s easy to find farms that match your interests and welcome your visits. Throughout the county, in…
Trip Itineraries
Guys’ getaways are one of the best ways to enjoy some top-quality male bonding time with friends and family—and Sonoma County, California makes the perfect destination. Why? Because with one million-plus acres to explore from ocean to mountains, there are endless opportunities for macho outdoor activities like kayaking, hiking, zip lining, and fishing. And did…
Trip Itineraries
In winter, do you prepare for disappearing greenery, dimming light, and the desire to stay in bed? Well, prepare to be pleasantly surprised in Sonoma County this season! Our winter days are often bright and crisp, the nights perfect for cozying up by the fire. Best of all, everything we’re famous for is lovely in…
Trip Itineraries
Sonoma-Marin Area Rail Transit — commonly known as the SMART train — provides a convenient and easy way to explore large parts of Sonoma County by bike. SMART trains welcome cyclists. Every two-car train can hold up to 24 bicycles, and all stations offer storage that includes bike racks and secured bike lockers. Together, we can…
Trip Itineraries
If you only have 24 hours to visit Sonoma County, an excellent place to spend your time is Glen Ellen, a cozy village tucked away between vineyards and valleys in the Sonoma Valley. This sweet little town is home to some of wine country’s most intriguing destination locations. From the rich history of Jack London…
Family Fun
Nicknamed “The Friendly City,” Rohnert Park offers a wide variety of activities for all ages in the heart of Sonoma Wine Country. Laid out in the 1950s, Rohnert Park (pop. 40,971) was one of the first planned communities nationwide. Tall redwoods and other trees line many of Rohnert Park’s wide boulevards, and biking and walking trails…
Activities
Tucked a few miles inland from the Sonoma coastline and perched beside the Russian River, the little village of Duncans Mills boasts Old West charm that makes it an ideal stop for those exploring the area. It’s a great place to get out of your car, stretch your legs, and explore, on your way to or from…
Trip Itineraries
If you’re a history lover, here’s a three-day road trip that delves into Sonoma County’s long and glorious past. It takes you across mountains, valleys, meadows, and forests; into charming towns and cities; and culminates with a jaunt up the northern portion of our 55-mile Pacific Ocean coastline. This tour will send you home happy—and…
Cultural Arts
Creativity reigns supreme in Sonoma County. Although our world-class winemakers and award-winning chefs tend to take center stage, the region also is home to a diverse range of artists, who display their works in open studios and galleries. Art can also be enjoyed outside of galleries and museums in Wine Country — in hotels, restaurants,…
Trip Itineraries
Soak up the sun while sipping on some excellent wine. Here are six favorite picks for wine tasting in Sonoma County. Lynmar Estate Winery Lynmar Estate Winery has four distinct vineyards and an environmentally-friendly and gentle-on-the-grapes gravity-flow winery. Owners Lynn and Anisya Fritz bottle three tiers of wines, mostly Pinot Noir and Chardonnay, but also…
Trip Itineraries
Sonoma County boasts many “must sees” among its hundreds of wineries and restaurants; its many terrific hotels, B&Bs and inns; and the pretty parks and beaches within its million acres of gorgeous landscape. Yet there’s a secret Sonoma County, where locals and savvy visitors know to go for more relaxed, neighborhood moods and a bit of quirky character.…
Trip Itineraries
On this tour of eastern Sonoma County, wind along two-lane country roads as the delights of the Sonoma Valley unfurl before you. Cradled between the Mayacamas and Sonoma mountain ranges, this bountiful section of Wine Country is a gently rolling patchwork of vineyards, farms, and 13,000 parkland acres that weave throughout the popular towns of Kenwood, Glen Ellen, and…
Brewery
Welcome to heaven for beer lovers! With more than 30 craft breweries and brewpubs, Sonoma County flows with the love of good beer. Use the Sonoma County Craft Beverage Map to find the places you just have to visit, or follow this two-day itinerary for a getaway centered around the pursuit of great brews. Get…
Trip Itineraries
Discover California’s famous Sonoma Wine Country, including fine wine, farm-to-table cuisine, art, breathtaking scenery, and small-town charm when you take an easy excursion into Healdsburg during your time in San Francisco. Trendy Healdsburg (pop. 11,541) is a food and wine oasis where you can savor the good life and soak up the vineyard countryside, about…
Trip Itineraries
“A long weekend in Sonoma Wine Country” has a great ring to it—but in a region that includes 19 unique wine regions and more than 425 wineries, just deciding where to begin can be overwhelming. But there’s no need to stress! We’re taking the guesswork out of your wine weekend with a three-day guide to sipping,…
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