Kick Off the Big Game with Deals in Sonoma County

The big game weekend in Sonoma County is more than just a game, it’s a celebration. From local wineries and breweries to restaurants, hotels, and tasting rooms, businesses across the county are rolling out exclusive weekend promotions you won’t want to miss. Whether you’re planning a watch party, a weekend getaway, or just looking for great food, drinks, and deals, this is your go-to guide for the best Sonoma County specials leading up to kick off and beyond.

Specials In Sonoma County

super bowl party wine country style, finger food and wine in the vineyards in sonoma county

Tailgate with Taste Route 116

Saturday, February 7, 11:00 a.m. - 4:00 p.m.

Football’s championship game is coming to Santa Clara and we are here to get you game-day ready, Wine Country style!

Join us for Tailgate with Taste Route 116, a fun and flavorful football themed celebration in Russian River Valley. Each of our wineries will be serving up classic football party bites with their signature wines.

Your ticket includes:

  • Souvenir wine glass (not included with DD ticket)
  • Wristband for entry into each of our participating wineries below
  • Wine tasting flight of 3 wines, one paired with a delicious bite!

Ticket Price: $92

Check out the happenings and book with Taste Route 116 individual wineries:

Balletto Vineyards – Wine & Food Pairing

Enjoy 3 creative bites prepared with locally sourced ingredients paired perfectly with their Sparkling Brut Rosé, BCD Vineyard Pinot Noir and Late Harvest Noble B Chardonnay.

Price: $45 per person, 48-hour advanced reservations required
Offered Daily, February 1 – 6

Battaglini Estate Winery – Big Zins for the Big Game

Come by daily for a progressive vertical tasting of our Reserve Zinfandel from vines planted n 1885 paired with Home Run Pizza’s famous Knuckle Balls. We will be featuring wines from 2018 all the way back to 2001! Then on February 7, we’ll have the full lineup open, plus our infamous 2007 Lot 4 “Better Than Sex” selection.

Price:
$35 per person,
$75 – 3-day tasting pass
$125 – 7-day tasting pass
$50 per person - February 7
Offered Daily, February 1 – 6, no reservations required

Char Vale Winery – Score a Winery Touch Down: Win with a Visit and Tasting

Meet the team that has created and won gold and double gold medals with our Pinot Noir wines. Sample these winning wines while seated, relaxing and overlooking our vineyard. Spend time with us and learn about the behind-the-scenes work needed. Bring in picnic fare to enjoy with the wines or, if you prefer, we can arrange to have a picnic waiting for you.

Price:$75 per person, reservations required
Offered February 1, 2, 5, & 6
*To arrange experience on Tuesday and Wednesday February 3 and 4, at least 4 guests are required. On February 2, 5 and 6, there is no minimum for guest number.

DeLoach Vineyards – The Big Game VIP Experience

Come pre-game with us at DeLoach and enjoy our Big Game VIP Experience! We are offering an exclusive chef-curated small bites and Estate tasting with an insider look at our wine cellar and production facility in full swing.

Price: $85 per person, reservations required
Offered February 5 & 6
Seating Times: 12:00 p.m., 1:00 p.m. & 2:00 p.m.

Dutton Estate Winery – Grape to Glass

Explore the heart and soul of winemaking. Immerse yourself in the world of wine as you stroll through their Chardonnay vineyard, rooted in six generations of farming legacy in the heart of Russian River Valley. Witness firsthand the art and passion behind our winemaking process with an exclusive tour of our crush pad and barrel room. Experience includes a tasting of 5 current wine releases and a special library wine, accompanied with a curated cheese and charcuterie board, finished with decadent artisanal chocolates.

Price: $95 per person, 24-hour notice appreciated
Offered Daily, February 1 – 6

Ektimo Vineyards – First Down To Visit The Vineyard And Wine On The Sideline

Reserve your spot in the big game at Ektimo. Enjoy a curated, hands on tour and tasting of our vineyard, winery and wines. Get all your wine questions answered, and your fine wine thirst quenched. See where it all happens, sample some wine in the works straight from the barrel, and then sit down and enjoy a relaxed library wine experience. World class wines in a rustic relaxed presentation that will leave a lasting impression. All this for just $20 or even better, free with qualifying purchase. Touch down at Ektimo, it's the place where nature, science, art and entertainment converge.

Price: $20 per person, reservations required
Offered February 1, 4, 5 & 6

Furthermore Wines – Vertical Estate Pinot Noir Flight with Food Pairings

Taste through five vintages of our estate Vineyard Pinot Noir paired with a delightful bite.

Price: $45 per person, 24-hour advanced reservation required
Offered Daily, February 1 – 6

Harvest Moon Estate & Winery

Horse & Plow Winery

Russian River Vineyards – VIP Neighborhoods Tour & Tasting

Indulge in an exclusive journey through the heart of Russian River Valley, guided by the artistry of winemaker Giovanni Balistrieri. This intimate tasting showcases a curated selection of wines from six distinct neighborhoods. Each two-person reservation includes one of our house-made Charcuterie, Cheese or Veggie boards.

Price: $65 per person, 48-hour advanced reservation required
Offered Daily, February 1 – 6

Taft Street Winery

Tailgate with Taste Route 116 on Saturday, February 7th and indulge in the ultimate football food and wine pairings.

We’ll see you along The Route!

hots dogs at pomme cider in sonoma for their super sport sunday event

All Day Happy Hour & Hot Dog Pop-Up at Pomme Cider Chop

Sunday, February 8, 12 p.m. - End of the Game

Settle in for Super Bowl Sunday at Pomme Cider Shop. Enjoy all-day happy hour and the return of our fan favorite hot dog pop-up to keep things classic.

Deals on draft cider, wine, beer, and bites start at noon and run through the end of the game. Come early to snag the best seats. Pomme Cider Shop is 21+ with limited outdoor seating. Come as you are, no reservations needed.

the lounge at mercy wellness cannabis lounge sonoma county

2nd Annual Super Bowl LX Smokeout Party at The Lounge at Mercy Wellness

Sunday, February 8, 2:00 p.m. - 8:00 p.m.
Tickets: $75 each and are first come, first serve.

This year, the Big Game lands right in the heart of 49ers country and we’re bringing the energy home.

Join us at The Lounge at Mercy Wellness for the 2nd Annual Super Bowl LX Smoke Out Party, where football fandom meets elevated cannabis culture. This isn’t your average watch party — it’s an all-out lounge experience built for fans who want great food, great smoke, and the best place to catch every play.

What Your Ticket Gets You:

  • All-You-Can-Eat Feast. No limits. No concessions. Just nonstop flavor.
  • Flower Tastings. A curated selection of premium flower to keep the vibes rolling all game long.
  • Dab Bar. For fans who prefer their hits championship-level.
  • Specialty Drinks. Crafted to sip from kickoff to the final whistle.
  • Games & Lounge Energy. Because halftime deserves as much love as the fourth quarter.
  • Goodie Bag. A take-home bonus — because Mercy never sends you home empty-handed.

Food by The Brunch Boys
We’re proud to partner with The Brunch Boys, serving up a Super Bowl LX spread that goes way beyond standard game-day snacks.

Menu Highlights Include:

  • Build-Your-Own Nachos
  • Smoked Chicken Wings (4 Ways): Brunch Boys Sauce, Roasted Garlic & Asiago, The Devil’s Fire Ghost Pepper, Jalapeño Honey Bacon Jam
  • Bavarian Soft Pretzel Bites
  • Ice Cream Bar
  • Plus more fan-favorite bites throughout the game

Come hungry. Leave victoriously happy.

Why Watch the Big Game at Mercy?

  • Because watching the Super Bowl inside a licensed cannabis lounge with premium tastings, all-you-can-eat food, specialty drinks, and a room full of real fans.
  • No packed sports bars.
  • No bad sight lines.
  • No weak snacks.
  • Just big screens, big flavor, and big energy — Mercy style.

Hosted by Mercy Wellness, Northern California’s destination for elevated lounge experiences.

21+ Only | DCC # C12-0000420-LIC

super bowl party flyer at simmer claw bar in sonoma county

Super Bowl Party at Simmer Claw Bar

Sunday, February 8, 3:00 p.m.

Simmer Claw Bar is throwing the ultimate Super Bowl Party!

We’re turning up the heat for the big game. Whether you’re rooting for the Patriots or the Seahawks, we’ve got the best seats (and eats) in the house.

  • Food & Drink specials every quarter
  • Themed Jello Shots for that extra kick
  • Raffles & Giveaways all night long

Grab your crew and get here early to snag a table.

Don’t forget to reserve one of only 4 seafood spreads for just $499! Each one includes 16 lbs of seafood boil, fried calamari, garlic noodles, fries and steamed rice! Call or message us to reserve.

food and wine pairing at chef charlie palmers restaurant in healdsburg

Super Sunday with Chef Charlie Palmer & Jackson Family Wines

Sunday, February 8, 3:00 - 7:00 p.m.

Settle in with Chef Charlie Palmer the Appellation way—with delicious game day food and the best lineup of Cabernet Sauvignons in wine country. Join us in The Grange for a relaxed, communal watch party featuring a chef-driven Super Bowl feast, beer selections, and a thoughtfully curated wine lineup in partnership with Jackson Family Wines.

Travel Deals & Special Offers

Book lodging specials, tickets for attractions, wine tasting experiences, and dining deals.

Meet LOU

LOU is your personal AI travel assistant, inspiring you to search and discover all that Sonoma County has to offer.