Quantcast Co-op Advertising and Sales and Marketing Opportunities | Sonoma County (Official Site)

Co-op Advertising and Sales and Marketing Opportunities

Sonoma County Tourism offers additional opportunities for businesses to promote themselves to our three main segments: leisure, groups and meetings.

If you don't see a program that fits your needs, check back here or be sure to look our for alerts from the marketing team at SCT. We have numerous ad coops throughout the year that target local, national and international travelers.  


Current Co-op Advertising Opportunities



AAA Via Magazine Wine Country Co-op 2018

AAA is one of the most recognized brands in the world. Now you can put that power to work for you by joining Via Magazine’s Wine Country co-op page which runs in all four print editions.

This membership publication is sent directly to 2,800,000 members.  90% of the circulation is in the Bay Area and Sacramento. See for more information here or contact [email protected].


Wine Country Co-op Program with Alaska/Horizon

Alaska/Horizon is proud to announce growing service into Santa Rosa Airport this year.  This coming year we will continue our annual Wine Country Coop program, with a dedicated Co-op page in every issue, sponsored by Sonoma County Tourism.

Many businesses participate on this page monthly, providing a continued presence in our magazine for a deeply discounted price.  Each month we reach over 640,000 passengers, so your ad with us will be well viewed! Find more information here

1/6 - $697 net per issue
1/3 - $1375 net per issue

For more information, contact Yael Kallin, Paradigm Communications Group, [email protected], (206) 441-5871 ext. 27.


Co-Op Advertise in Visit California's Visitor Guide 2019


Sonoma County Tourism is anchoring a two-page co-op in the 2019 Official California Visitor’s Guide (CVG).

Sonoma is supporting the co-op program so marketing partners can participate at an affordable rate. 
Note: This co-op is offered to all organizations within Sonoma County business improvement area only.

There will be 12 co-op blocks on the partner page. The rate is $1,650 net per block. This includes an image and 30 words of copy.

As a bonus, each co-op partner receives a free enhanced listing with a value of $1,165.

The 2019 CVG is an all-inclusive travel planner that is created to inspire consumers traveling to and within California. The 200-page print and digital print publication with 12 regional state sections, includes comprehensive editorial and hundreds of listings to assist consumers to strategically plan their adventures in California.

Download the 2019 California Visitor Guide media kit here.

Over 500,000 copies of the Official California Visitor’s Guide print version will be published. Distribution details follow:

  • On newsstands during prime travel-planning months (Apr–May, Aug–Sep)
  • Requests via visitcalifornia.com or the toll-free number 1-800-GO-CALIF
  • Sales missions, consumer and travel trade shows
  • California Welcome CentersSM and DMOs
  • Targeted list of spas, salons, doctors’ offices, country clubs, and auto centers nationwide

Value-added Support:

  • Co-op partners receive: one FREE ad in the digital version of the Guide with a link from your ad to your website
  • One complimentary Enhanced Listing in the printed Guide and digital edition, and on the State's online searchable database ($1,165 value)
  • Free lead generation from the Travel Information Guide listing via email.
  • Click here to see the 2018 California Visitor Guide with Sonoma Co-Op. (The Sonoma co-op appears on pages 10 & 11.)
  • Ad space is limited! Please call or email today to reserve your space. Each partner will receive 30 words and an image. Please note: there can be no copy or logos on the ad images.
  • Payment is due January 2019, with approved credit.

Contact Tom Ward for more information at [email protected] or 530-621-1235.


Sonoma County Airport Advertising

Reach more than 225,000 passengers, 365 days a year. The Charles M. Schulz - Sonoma County Airport provides a great opportunity for local, regional and national brands to advertise their goods and services. Learn more about advertising at the airport here

The Airport is a gateway for tourists and business professionals alike, with easy access to a diverse economy and strong tourism market.

The terminal offers five rental car agencies, a restaurant, and serves as a location for Sonoma County Airport Express, which carries over 200,000 riders annually.

Prices range from $125 to $1200, with many options to fit your budget. For more information, see the rate card or email: [email protected] or call Lori Schandel at 707-565-7238.


Meetings and Groups Opportunities

If you are a tourism-related business in the BIA, you may be able to travel with the sales team to select shows.

Current opportunities are listed on the Partner Extranet. You can get on the extranet by following these instructions here.


Advertise in Sonoma County's Official Visitor Guide and Map 2019

The 2019 issue of the Official Sonoma County Visitors Guide and Map—a comprehensive travel planner published in partnership with Sonoma County Tourism and Studio M Publishing—is in the works.

The Visitor Guide remains an effective planning and inspirational tool for potential travelers, many of whom rely on the guide, the website, and social media when planning their travel.

Sonoma County Tourism recently surveyed those who requested a Visitors Guide—through the website, reader reply cards, and elsewhere. 

      • 92% of recipients said the Visitors Guide influenced their trip.
      • 15.7% of recipients said they extend­ed their trip after reading the Visitors Guide.
      • $77 million total economic impact of the Visitors Guide.

Advertising in the Sonoma County Visitors Guide and Map is a cost-effective way to introduce your business to the constant curiosity of the tourism industry with the combined 475,000 guides and maps printed every year.

Space reservations are due September 28, 2018, but space is limited.

Download the 2019 sales brochure here.

For more information, contact Studio M Publishing, Inc.:
Connie Bowen: greater Sonoma County
[email protected]

Emily Richter: Petaluma, Rohnert Park, and Sonoma Valley
[email protected]

See the 2018 Sonoma County Visitors Guide here.


Advertise on SonomaCounty.com's Booking Engine

Advanced Reservations Systems (ARES), our online reservation system partner, has many opportunities for you to market your business on Sonomacounty.com booking engine.

Dean Jones with ARES can help you work out the details to fit your needs; his contact information is below:

Dean Jones
ARES, Product Manager
P: 858.300.8602 | F:  858.430.4875
[email protected]


Other Opportunites Include

  •  Free marketing opportunities include getting leads from the sales team, hosting journalists to experience your business, posting your events to our online calendar of events, submitting deals, and updating your web listing on SonomaCounty.com.
  • Festivals, events or other tourism-related organizations in Sonoma County interested in funding, please refer to the County of Sonoma's advertising award program, which operates on an annual cycle of grants for programs that meet certain requirements. Sonoma County Tourism is a private, non-profit organization and is solely a marketing and sales organization. SCT doesn’t underwrite or provide grants, but is very, very good at promoting things.
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