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Co-op Advertising and Sales and Marketing Opportunities

Sonoma County Tourism offers additional opportunities for businesses to promote themselves to our three main segments: leisure, travel, and meetings.

If you don't see a program that fits your needs, check back here or be sure to look our for alerts from the marketing team at SCT. We have numerous ad co-ops throughout the year that target local, national and international travelers. Visit here for more information about advertising in the Official Sonoma County Visitors Guide.

Current Co-op Advertising Opportunities

Co-Op Advertise in Alaska Airlines'  2019 Editions

Alaska Airlines is featuring Sonoma County! We'll be covering the many great things Sonoma County has to offer in various issues, from tastings to pairings and when and where to visit.  This is a great opportunity to promote your business to over 3.8 million passengers in the largest Airline to Sonoma County. We have both display and coop advertising available, see attached for more information on pricing and booking space with the magazine.  

Please reach out to reserve space and reach out directly to Yael Kallin at [email protected] or 206-441-5871 X27.

Co-Op Advertise in Visit California's Visitor Guide 2020

Sonoma County Tourism is anchoring a two-page co-op in the 2020 Official California Visitor's Guide (CVG).

Sonoma is supporting this co-op program so marketing partners can participate at an affordable rate. Note: This co-op is offered to all organizations within Sonoma County business improvement area only.

There will be 12 co-op blocks on the partner page. The rate is $1,700 net per block. This includes an image and 30 words of copy. As a bonus, each co-op partner receives a free enhanced listing with a value of $1,200.

The 200-page print and digital print publication with 12 regional state sections, includes comprehensive editorial and hundreds of listings to assist consumers to strategically plan their adventures in California. Sonoma co-op advertisers will receive reader service, and the digital version of the publication will reside on the Visit California website for 12 months. 

Contact Tom Ward for more information at or 530-621-1235.

Co-Op Advertise in Visit California's 2019/2020 Road Trips

Note: Ad sales now closed for this edition. Watch out for the 2020/21 edition.

Sonoma County Tourism is anchoring a co-op page in the 2019/2020 California Road Trips publication and subsidizing this co-op program so marketing partners can participate at a very affordable rate. (This co-op is offered to all businesses within Sonoma County business improvement area only.)

The investment for each partner is only $2,121. There will be nine co-op blocks on the page. Ad space is limited! Details follow:


600,000 inserted in selected copies of the Summer issue of Travel + Leisure. Exposure on through Nxtbook Media digital edition which includes a link to the advertiser's website.
400,000 direct to consumers, fulfillment upon request, at key destinations beginning in mid-June: California Welcome Centers, CVBs, and Visitor Centers, Travel + Leisure events throughout the year.

All advertisers will receive FREE reader-service listing. Please contact Tom Ward at, or 530-621-1235

Sonoma County Airport Advertising

Reach more than 225,000 passengers, 365 days a year. The Charles M. Schulz - Sonoma County Airport provides a great opportunity for local, regional and national brands to advertise their goods and services. Learn more about advertising at the airport here

The Airport is a gateway for tourists and business professionals alike, with easy access to a diverse economy and strong tourism market.

The terminal offers five rental car agencies, a restaurant, and serves as a location for Sonoma County Airport Express, which carries over 200,000 riders annually.

Prices range from $125 to $1200, with many options to fit your budget. For more information, see the rate card or email: or call Lori Schandel at 707-565-7238.

Advertise in Sonoma County's Official Visitor Guide and Map

A graphic showcasing the Sonoma County Visitors Guide and Map

The 2020 issue of the must-have Official Sonoma County Visitors Guide and Map-a comprehensive travel planner published in partnership with Sonoma County Tourism and Studio M Publishing-is in the works.

The design showcases the Sonoma County brand with all there is to discover and experience. The Visitor Guide and Map often create the first impression of Sonoma County for potential visitors.

Get directly in the hands of visitors planning their trip to Sonoma County as well as those already here. 125,000 Visitor Guides and 350,000 Visitor Maps are produced with 40% distributed outside of Sonoma County.

For more information contact:
Emily Richter: greater Sonoma County

Connie Bowen: Sebastopol, Healdsburg, and Santa Rosa
707-887-1609's Booking Engine

Advanced Reservations Systems (ARES), our online reservation system partner, has many opportunities for you to market your business on booking engine.

ARES can help you work out the details to fit your needs:

Sandra Humphreys
ARES, Account Manager
P: 858.300.8602 | F:  858.430.4875

Meetings and Groups Opportunities

If you are a tourism-related business in the BIA, you may be able to travel with the sales team to select shows. Current opportunities are listed on the Partner Extranet.