The Sonoma County Tourism, Inc. (“SCT”) “Hotel Support Program” provides financial support to Sonoma County Tourism Business Improvement Area (BIA) hotels to secure group and/or leisure related business. The program offers funding for unforeseen or unbudgeted costs, where covering the expense increases the likelihood that the business will be contracted at the hotel.


  • The SCT BIA hotel must complete the following application in its entirety for funding consideration.
  • All fields must be completed with adequate detail and supported with a cost breakdown and estimates.
  • Submit completed forms to Sonoma County Tourism’s Sales Team at: [email protected]
  • Allow up to 72 hours for SCT review and consideration. Urgent requests can be made as needed.
  • Approved applications will be signed by SCT, authorizing the expense, and returned to the hotel.


  • If approved, the hotel will incur the expense and submit detailed invoices and back up receipts to Sonoma County Tourism ([email protected]) within 30 days to receive reimbursement of the expense.
  • Hotel related expenses do not qualify for the Hotel Support Program unless the expense is a 3rd party vendor.
  • Businesses who violate the policy will not be reimbursed for any expense incurred.
  • Funds are limited and based on first come, first served basis.
  • Sonoma County Tourism reserves the right to amend, suspend, or cancel this program at any time.
  • Any deviation from this policy, application, or reimbursement policy will invalidate the agreement.